MMO subscriptions report -- who is beating whom?
Filed under: World of Warcraft, Dofus, EVE Online, EverQuest II, Guild Wars, Knight Online, Lord of the Rings Online, MMO industry, Second Life, Vanguard
MMOCrunch has started a monthly feature based on data from new site VOIG that shows subscription details for various different MMOs. What that boils down to is that they'll be reporting each month on the most subscribed-to games, position changes in the rankings, and basically which company gets bragging rights for that month.
The first report examines the data for October this year. The top 5 MMOs by subscription in October were World of Warcraft with 26.03% (surprise!), Second Life with 18.86%, Guild Wars at 12.6%, Knight Online with 11.9%, and Dofus on 9.73%. WoW, SL and Guild Wars I could probably have given you, but I had not realized that Knight Online and Dofus were so popular.
Other interesting tidbits: Lord of the Rings Online hit 300,000 subscriptions, EVE Online overtook EverQuest II and Vanguard grew a little, but still isn't doing too well. Assuming that the VOIG data is reasonably accurate (something that MMOCrunch themselves say they wanted to be sure of, and watched the site for a few months first before running the article) this should be an interesting feature to watch in coming months.
The first report examines the data for October this year. The top 5 MMOs by subscription in October were World of Warcraft with 26.03% (surprise!), Second Life with 18.86%, Guild Wars at 12.6%, Knight Online with 11.9%, and Dofus on 9.73%. WoW, SL and Guild Wars I could probably have given you, but I had not realized that Knight Online and Dofus were so popular.
Other interesting tidbits: Lord of the Rings Online hit 300,000 subscriptions, EVE Online overtook EverQuest II and Vanguard grew a little, but still isn't doing too well. Assuming that the VOIG data is reasonably accurate (something that MMOCrunch themselves say they wanted to be sure of, and watched the site for a few months first before running the article) this should be an interesting feature to watch in coming months.

















Reader Comments (Page 1 of 1)
Ryan Henson Creighton said on 10:33AM 12-12-2007
No serious analysis of subscription-based MMOs should be missing Club Penguin, which i believe has a larger NA market share than WoW.
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ridestowe said on 10:57AM 12-12-2007
wow that is an incredibly intereesting set of charts. i didnt know the subscription service model was that cut and dry, almost 50-50 between paying and non-paying!! of course wow holds #1 by alot but i am glad to see games like puzzle pirates keeping their user-base going. 34k active subscribers and holding, had my subscription to it since it came out and loved every second :)
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cyanbane said on 11:45AM 12-12-2007
Are you guys kidding?
Should we create a website that compares our perceived "awesomeness" of Massivley, Kotaku, Joystiq and the like? with pie charts? and a monthly "winner"?
From http://mmogdata.voig.com/Information/FAQ.HTML :
6. Your numbers are all made up or are just guesses!
I assure you, they are not. It is true that many companies keep their subscriber numbers confidential, but others are more open about it (less so as each month goes by). Almost all of the data I use comes from actual sources, although often those sources are insiders who only give the information on the condition of anonymity. If I simply wanted to make up numbers, I’d put out an update every week, and those updates would quickly be revealed as faulty when compared to, say, company press releases. So, while I am the first to admit that the data is not always reliable and it is most definitely not made up – or at least, not by me.
Its nice that we have something to go on, and I would love to see a site like this (if the data is incorrect) to push companies to produce that data, but we have absolutely no validity or confirmation to these numbers. There isn't even an industry wide "subscription" or "player" definition.
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Boocher said on 12:00PM 12-12-2007
Who is beating WHOM? :P
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William Dobson said on 12:14PM 12-12-2007
Thanks for checking that :) Updated
Matt Mihaly said on 2:41PM 12-12-2007
It's handy to get this data but it's worth pointing out that there are a lot of apples to carrots comparisons in there, and they end up serving to make the comparisons a lot less meaningful.
For instance, WoW does not have 9 million subscribers. They have a few million subscribers in North America and Europe, and then their Asian (mostly Chinese) players, who do not pay a subscription to the developer to play.
Guild Wars has no subscribers at all, yet their total user numbers are reported. On the other hand, only the subscriber numbers (rather than the total user numbers) for Runescape are reported. Same issue with Puzzle Pirates. I believe they are reporting customers for PP rather than subscribers (as most of their customers are not playing on the subscription servers), though my confidence level isn't 100% there.
--matt
(Glad these guys are putting these numbers together...please don't get the idea that I'm criticizing their intent. I just would prefer to see more apples to apples comparisons.)
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Kris said on 5:13PM 12-12-2007
Eve Online has long been accused of inflating its subscriber figures, and as someone who played the game, I know that three, four, even five accounts held by a single real life person are far from uncommon. Is that person counted as one subscriber, or as five?
In addition, Eve has been said to lump in the fourteen-day free trial account users in subscription numbers, which of course grossly exaggerates actual subscriber figures.
In addition Eve has frequently run a limited-time special pricing offer for a second account--not a new account, but a second account tied to an existing account--and from my reckoning they usually do it right around the end of the fiscal quarter; if I were pressed to assume a motive, I'd say it was to bolster subscription figures for whatever financial powers are behind the company.
Would you ever consider doing a piece on who seems to exaggerate figures, when, and why? It would be very interesting reading.
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JPN said on 10:54AM 12-13-2007
I think every company counts trials/discounted offers/subs etc. I've tried to cancel magazine subscriptions, satellite radio, TiVo, etc. and they'll give me an incredibly discounted rate - like, $1 a month or something - and I'm sure it's just to keep me on the books, because I would have left anyway, and now they can count me in their numbers.
Kevin! said on 2:26PM 12-13-2007
No way those Second Life figures are accurate. They seem to include every single person who ever tried Second Life, pretty much ever. Including me, for my 30 minute exploration. It's notoriously hard to get reliable SL statistics, but median concurrency is only around 35,000. That hardly equates out to 6.5+ million ACTIVE users.
The Guild Wars and EVE Online figures are similarly specious.
These figures are ridiculous. They put way more effort into graphs then into creating a rigorous criteria for actual measurement.
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