If you're a gamer and haven't read Sanya Weathers' blog Eating Bees then you're missing out on one of the best reads in the gaming biz today. Why? Sanya is a professional writer who was the Director of Community for Mythic Entertainment for six years and currently holds the same position for GuildCafe. She knows what drives players. Her blog reflects her industry experience, and isn't filled with the fanatical ravings of Fanboy (or girl) A or Forum Troll B whose closest experience with the gaming industry stops at flipping the switch on their gaming rig (or k0nz013) - yet still somehow (truly) believes they "know it all."

I've been a "game journalist" (and I use that term very lightly since most of us in the field aren't "journalists" in any way, shape or form) for over four years, and I'm continually amazed at how Sanya is able to explain (in layman's terms no less) the machinations of this sometimes freakish industry.

Her latest diatribe, Obvious Truth: Why People Quit, lists reasons why people quit playing games (or anything for that matter). The article is aimed squarely at game companies (and their PR people), and it's stunning. But not for the content. As she puts it, if these reasons are shocking... kittens will be killed, drowned by the tears of the baby Jesus. It's stunning because of her answers to what should be "obvious truths." Stunning because everyone with half a cro-magnon's brain (and having been involved with the industry myself, there are a lot more "cavemen" walking around then you might expect) should innately know all this. Sadly, in this day and age of Responsibility Avoidance, the truth isn't so obvious anymore.

Check out Eating Bees, and be sure to subscribe to the Bee feed.