Ask Massively: Putting the "emo" in em-em-o
Filed under: Business models, MMO industry, Opinion, Humor, Ask Massively

Now that we have that out of the way, I promise that there will be no further mention of those games after the jump.
As always, if you would like to have your question answered for all the online world to see, feel free to post a comment at the end of this article, or stop by our tipline and let us know what's on your mind.
Our first question comes from Sevenwind, who writes
Oh great one... Do you think if Turbine offered an all games pass like Sony's Station Pass it would be a good deal and attract new players to all of their games?
We can learn a couple of things from Sevenwind's question. The first is that flattery is, by far, the easiest way to have your question included in "Ask Massively". The second is that, contrary to popular belief, game companies do listen to their fans. In an interview with Massively last year, NCSoft's Starr Long is asked a similar question and answers "That's a brilliant idea..." From a purely economic standpoint, using a multi-game pass to allow players to try out your company's other games without having to worry about additional subscriptions makes a lot of sense.
Put another way, sometimes players will experience burnout on a game and cancel their subscriptions until the urge to play is found once again. If a player can take a break from Dungeons and Dragons Online and spend some time playing Lord of the Rings Online then the company can maintain their revenue stream and the player gets value for their subscription.
Obviously, this is most effective for companies that have multiple titles in their portfolio. Turbine has DDO, LotRO, and Asheron's Call. However a company like NCSoft would have a lot more to offer their players. If you had the opportunity to pay one monthly fee to play City of Heroes, City of Villains, Lineage, Lineage II, Aion, Dungeon Runners, Guild Wars, and Tabula Rasa, wouldn't you be more inclined to give those games a chance? CoH might not be your thing, but you can always try Tabula Rasa out without having to worry about starting another subscription. (Note: In this particular example, some games like Guild Wars or Dungeon Runners do not have a monthly subscription fee. I include them in order to show the large number of games that some companies have in their portfolios.)
Another advantage that these companies would have in the marketplace is that NCSoft could compete against games like a certain well-known MMO with 10 million subscribers by offering many games for the price of one. No matter how many expansions a game has, at the end of the day, it's still the same game. Offering players a chance to jump into entirely new virtual worlds without having to juggle multiple subscriptions is a convenience that many people would pay a small premium for. Would you like to play one game for 15 dollars per month? or 5 games for 25 dollars per month? Considering that the player who pays for multiple games is more likely to keep his subscription active, the "5 for 25" model makes more sense in the long run.
My good friend, Mark C , writes:
Dear God of all things MMO,
Why do developers hate my class?
Well, Mark, they don't necessarily hate your class. They hate you. Personally. They hate you with the kind of soul-searing venom reserved for puppy kickers and Battleground AFK'ers. If you changed classes tomorrow, they'd buff your old class, and nerf your new one just to spite you. In fact, I've received a few million petitions from "those Battle.Net kiddies" for me to ask you to consider switching to a Warlock in the near future.
In fact, I recently received a note from EA/Mythic and Funcom, producers of Warhammer Online and Age of Conan, respectively, letting me know that they are considering buying you some game cards for the "1,000 pound gorilla of MMOs" so that you would have enough time to play a character of every class in the hopes that Blizzard would nerf everyone into oblivion and drive those players to try their games instead. They have already taken measures to prevent you from creating accounts for their games because they wanted to avoid the rush at launch time and start hating you right now.
If you wish to avoid the hassle of having game developers nerf every class that you play, might I suggest EVE Online? EVE is the perfect game for you, because like you, they have no class(es). Of course every ship you fly in EVE will have a large "I Brake for ISK Farmers" decal on one side, and a large bullseye on the other. In anticipation of your arrival in EVE, CCP has added an upgrade to the "Mark V Targeting Computer" called the "Mark C Targeting Computer". Any ship equipped with this item cannot miss and will have a damage multiplier corresponding to the number of "BoB Cheats" threads on the CCP forums. Unfortunately, it is only effective against whatever ship that you happen to be flying.
But don't worry... *I* still like you.
That's all we have for this week, folks. Once again, if you would like to have your question answered for all the online world to see, feel free to post a comment down below, or stop by our tipline and let us know what's on your mind.






Reader Comments (Page 1 of 1)
2-07-2008 @ 10:40PM
Patchouli Woollahra said...
I hate to be the one to point this out, Kevin, but the 12 million user mark is a bit inaccurate and consists of a lot of people who have never logged in, never logged in more than once, and never logged in in more than 60 days. Banned, cancelled and alternate accounts are also included in that figure.
http://secondlife.com/whatis/economy_stats.php
I would prefer the use of the 930,000 quoted for users logging in the past month or so. There is no shame in having a small community when it is as close knit as the one I witness everytime I pop into Agni, and I daresay the main reason why that 12 mil figure is being flung around is because few other major MMOs are prepared to cite similar honest hyperbole-free figures even if it hurts their revenues. If you can't compare apples, compare , my last manager used to say.
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2-07-2008 @ 11:15PM
Grimthorn Redbeard said...
For the sake of argument, let's use 930,000.
How many MMO's would kill for that kind of subscriber base?
-Grim
2-08-2008 @ 2:27AM
barb dybwad said...
number of users aside -- and certainly approx. 1MM is no laughing matter -- SL is still the only user-generated content game around. given that that is going to change (one of the reasons i'm so excited about Metaplace) -- but for now, that's a fascinating element of the world with a huge number of ramifications (political, economical, legal, social, etc.) that bear daily coverage.
we at Massively are in the business of covering virtual worlds and right now Second Life is still the biggest "game" in town. i understand there are some readers who actively hate SL but really, with 20-30 posts per day does it really kill you to scan past those posts?
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2-08-2008 @ 2:04PM
Ghen said...
First off, I don't play SL and never will.. not my cup of tea. But lets break it down once more for those more ignorant than myself eh?
M - SL is massive. a huge expanding world with anything from boring to unicorns just a flight away.
M - SL is incredibly multiplayer. While I'd give the title MMO to any game with over 64 people in one area, that doesn't even matter since SL eclipses that by an order of magnitude.
O - Its online. It has an economy. You can interact with hundreds of people in a sitting from all over the world without having to login to another server or join a game/match.
bonus:
G? - Well if The Sims is a game, then Second Life is one too. Your goal is to become successful and/or entertain yourself for hours on end. The fact that there are less boundaries to that goal than in The Sims should make it MORE of a game, but people complain now that its too much like real life and/or a real business to be a game? Give me a break.
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2-08-2008 @ 2:07PM
Ghen said...
to the article... you sound influenced by eating bees ;)
http://eatingbees.brokentoys.org/2008/01/11/qa-2/#more-56
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2-11-2008 @ 12:51PM
Kilawhar said...
Umm...please ask Mark to never play a shaman, ok?
Like, ever.
Thanks for the belly laughs there, Kevin.
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