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Marvel MMO officially put to rest

Filed under: Business models, Interviews, New titles, Marvel Universe Online


I have to confess, I had been holding out hope over the last couple months that the rumors circulating of Marvel Universe Online's imminent cancellation would prove to be unfounded. The very idea of a Marvel-endorsed super-hero game being developed by the guys at Cryptic to be released on the Xbox 360 platform was almost too much for my fanboy heart to handle. Alas, it was not to be. Steven Totilo of MTV's multiplayer blog sat down with Microsoft's Shane Kim to talk, among other things, about the cancellation.

Kim first confirmed that the cancellation rumor was true, and stressed that the decision to cease development was amicable on all sides. He cited the competitiveness of the MMO market as the primary reason for cancellation. Evidently, Microsoft felt that they couldn't make a sufficient profit to justify the costs of development using a traditional subscription-based model. He also said the game was too far along in development to switch to another business model, like an ad-supported or RMT model. Perhaps the only silver lining in this story is that Cryptic is now free to develop new IPs. Those, of course, will have to wait until Cryptic's media blackout ends.

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