Peter Moore talks smack about Activision-Blizzard
by Chris Chester 
Feb 23rd 2008 at 9:00AM
Filed under: World of Warcraft, Business models, Interviews, MMO industry
Of course, our immediate reaction is to wonder idly what kind of whacky-tobaccy Peter Moore is smoking, Activision-Blizzard's crown jewel is of course World of Warcraft, which netted the company approximately $1.2 billion last year. Yes, you read that number correctly, that's $1,200,000,000. That's not a number that can be countered by dumbing down your sports franchises and hoping for the best. Now, we understand that EA Sports is kind of Peter Moore's baby here, so his chest-thumping is not without rational cause, but I doubt even investors would be fooled by such reckless showmanship. Now, if he wanted to go on to explain why Warhammer Online is going to eat into WoW's market share, we might be more inclined to pay attention, but a pithy boxing game? Puh-lease.
Reader Comments (Page 1 of 1)
Snailking said on 10:29AM 2-23-2008
Maybe he's trying to be the new Krazy Ken?
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Gr1zz said on 11:20AM 2-23-2008
Well written Chris.
As for EA, their acquisition of WoW could be the only thing that knocks WoW from its throne as king.
EA's strategy does make money but their lack of community and the all too common practice to suffocate games until they die is seen time and time again.
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