Ask Massively: Free epics for all!
Filed under: World of Warcraft, Expansions, Endgame, Opinion, Ask Massively
The "Powers that be" at Massively have convinced me to put down my March Madness bracket long enough to present you, our loyal fans, with yet another edition of Ask Massively. If "They" would be so kind as to put down the heavy blunt object, I would be all too happy to amaze and astound you with my wit and wisdom. Of course, since my last remaining functional brain cell is about to die of loneliness, a sharp blow to the ol' noggin might help out.
This week's column is going to focus a bit more on World of Warcraft. Specifically, the upcoming 2.4 patch. Now since nobody else at all has anything to say about this patch, and it is in danger of slipping completely under the radar of the typical World of Warcraft fan, I thought that I would pick a question from our readers that focuses on one of the most important changes in this patch To wit...
Dear Massive Megalomaniac
Since I'm sure that you are in a top end guild and have all of your top end gear, I was wondering what you thought about all of us casual players who are going to catch up to you in gear for the low, low price of a few Badges of Justice. How does it make you feel to work so hard on all those encounters and attunement quests only to see that content given away to those of us who have lives?
-- The HA HA Guy
Wow. I think I like the brown-nosing emails a little more.
If you would like to take a few potshots at me (in the form of a question), feel free to stop by our tipline, or send an email to ask AT massively DOT com. After the break, I'll have more on "Welfare Epics, Part Deux"
This week's column is going to focus a bit more on World of Warcraft. Specifically, the upcoming 2.4 patch. Now since nobody else at all has anything to say about this patch, and it is in danger of slipping completely under the radar of the typical World of Warcraft fan, I thought that I would pick a question from our readers that focuses on one of the most important changes in this patch To wit...
Dear Massive Megalomaniac
Since I'm sure that you are in a top end guild and have all of your top end gear, I was wondering what you thought about all of us casual players who are going to catch up to you in gear for the low, low price of a few Badges of Justice. How does it make you feel to work so hard on all those encounters and attunement quests only to see that content given away to those of us who have lives?
-- The HA HA Guy
Wow. I think I like the brown-nosing emails a little more.
If you would like to take a few potshots at me (in the form of a question), feel free to stop by our tipline, or send an email to ask AT massively DOT com. After the break, I'll have more on "Welfare Epics, Part Deux"
First off, I am not in a guild that would be considered "top end" by any reasonable human being. WIth a wife, job, column, and family, I don't have the time it takes to play the high-end raiding game. I've been there and done that though, so I do believe that I have some perspective on this issue.
There is an increasing number (thankfully) of players out there who realize that playing an MMORPG is not about the "lewts". It is about experiencing the content. Most players don't have the time or inclination to put forth the effort it takes to be on the bleeding edge of content. That is no slight against those who do have the time or inclination, but if playing the end-game were easy, more folks would be doing it. When I was younger, and had more time on my hands, I could afford to play EverQuest (yeah, this is a while ago...) for 6-8 hours per day during the week and for marathon 12 hour sessions on weekends. 40 hours of gaming per week was considered "a good start" for many high end guilds back then, and that hasn't changed much today. Sure, a good guild can clear something like Karazhan in only a couple of hours, and many dungeons are even faster. However, it takes time to farm materials for consumables, farm components for tradeskill items, and farm dungeons to properly equip a guild for the next level. I will not argue against the idea that it takes skill to defeat some of the end game encounters in an MMO, but the far larger component of end-game success involves time. Once a boss is on "farm status", a guild still needs to kill the mob several (dozen) times to make sure everyone gets the gear they require in order to progress.
That is where "welfare epics" come into play. While understanding that the term "Welfare Epics" originally applied to PVP Arena rewards, the term is easily applicable here as well. Instead of farming tier 5 and tier 6 gear for an entire guild, you can leapfrog ahead by running heroic instances or mastering trade skills and have the gear required to experience tier 5 and tier 6 content without the massive (no pun intended) learning curve or gear farming experienced by most end game raiding guilds.
Some folks might think that it's making things easy for the casual player, and they would be absolutely correct. However, Blizzard appears to have learned a very valuable lesson. It is not cost-effective, in the long run, for them to design all of this great content that only 5-10% of the player base will ever see. When Burning Crusade went live, guilds that were more casual never gave Zul'Gurub, Ahn'Qiraj, or Naxxramas a second (or even first) glance. That is a lot of time and effort (read: product) from Blizzard that customers never saw, but paid for anyway. This time, while the end-game guilds have moved on to Sunwell Plateau (or even Northrend, when Wrath of the Lich King is released), the average casual player will have had a chance to experience more of Burning Crusade's content. This gives an expansion more value to the casual player and makes it more likely that the player will not leave WoW for any of the new games coming to market soon. Giving players more content to experience is a very profitable proposition for Blizzard, and making "not-quite-leading edge" content available to casual players requires no money or development time on their part. The top end guilds will move on to the newest content (Sunwell), and casual players will have plenty to do while waiting for Lich King to arrive.
So, to answer the question, if I were an end-game raider, I wouldn't be concerned that casual players got to experience Black Temple and Mount Hyjal. I'd be looking forward to Sunwell Plateau. Playing in a high-end guild means staying on the leading edge of content or as close to it as your guild's time and skill allow. Regardless of how many other guilds get to end game content eventually, I would focus on the fact that I got there first. If a player doesn't have the time or inclination to do what it takes to stay on the leading edge, then he should relax and take comfort in the fact that he will get there eventually. It's all about the pace at which you want to play.
There is an increasing number (thankfully) of players out there who realize that playing an MMORPG is not about the "lewts". It is about experiencing the content. Most players don't have the time or inclination to put forth the effort it takes to be on the bleeding edge of content. That is no slight against those who do have the time or inclination, but if playing the end-game were easy, more folks would be doing it. When I was younger, and had more time on my hands, I could afford to play EverQuest (yeah, this is a while ago...) for 6-8 hours per day during the week and for marathon 12 hour sessions on weekends. 40 hours of gaming per week was considered "a good start" for many high end guilds back then, and that hasn't changed much today. Sure, a good guild can clear something like Karazhan in only a couple of hours, and many dungeons are even faster. However, it takes time to farm materials for consumables, farm components for tradeskill items, and farm dungeons to properly equip a guild for the next level. I will not argue against the idea that it takes skill to defeat some of the end game encounters in an MMO, but the far larger component of end-game success involves time. Once a boss is on "farm status", a guild still needs to kill the mob several (dozen) times to make sure everyone gets the gear they require in order to progress.
That is where "welfare epics" come into play. While understanding that the term "Welfare Epics" originally applied to PVP Arena rewards, the term is easily applicable here as well. Instead of farming tier 5 and tier 6 gear for an entire guild, you can leapfrog ahead by running heroic instances or mastering trade skills and have the gear required to experience tier 5 and tier 6 content without the massive (no pun intended) learning curve or gear farming experienced by most end game raiding guilds.
Some folks might think that it's making things easy for the casual player, and they would be absolutely correct. However, Blizzard appears to have learned a very valuable lesson. It is not cost-effective, in the long run, for them to design all of this great content that only 5-10% of the player base will ever see. When Burning Crusade went live, guilds that were more casual never gave Zul'Gurub, Ahn'Qiraj, or Naxxramas a second (or even first) glance. That is a lot of time and effort (read: product) from Blizzard that customers never saw, but paid for anyway. This time, while the end-game guilds have moved on to Sunwell Plateau (or even Northrend, when Wrath of the Lich King is released), the average casual player will have had a chance to experience more of Burning Crusade's content. This gives an expansion more value to the casual player and makes it more likely that the player will not leave WoW for any of the new games coming to market soon. Giving players more content to experience is a very profitable proposition for Blizzard, and making "not-quite-leading edge" content available to casual players requires no money or development time on their part. The top end guilds will move on to the newest content (Sunwell), and casual players will have plenty to do while waiting for Lich King to arrive.
So, to answer the question, if I were an end-game raider, I wouldn't be concerned that casual players got to experience Black Temple and Mount Hyjal. I'd be looking forward to Sunwell Plateau. Playing in a high-end guild means staying on the leading edge of content or as close to it as your guild's time and skill allow. Regardless of how many other guilds get to end game content eventually, I would focus on the fact that I got there first. If a player doesn't have the time or inclination to do what it takes to stay on the leading edge, then he should relax and take comfort in the fact that he will get there eventually. It's all about the pace at which you want to play.

















Reader Comments (Page 1 of 1)
Slogo said on 4:05PM 3-20-2008
The only thing constant in World of Warcraft is if it is hard to do today it'll be easy to do tomorrow.
And seriously that's the only reason this sort of thing raises a big fuss. People don't care if casuals get to experience the rest of the content but Blizzard consistently and constantly reworks the game to be much easier making the hard work previously done less of an accomplishment and more of a waste of time.
One of the worst part of buying electronics is buying something expensive now and having the price plummet (or a better product come out) in the following months. Blizzard has decided to model part of their gameplay/progression around this model.
Reply
Kevin Stallard said on 4:27PM 3-20-2008
That's precisely why the game has remained so popular. If you want to use the "Consumer Electronics" analogy, your hardcore raiders are "early adopters" and casual players are "everyone else.
Early adopters are wonderful to have as an audience, but if your business plan involves mass market sales, then you must cater to the "everyone else". Early Adopters are notoriously fickle in the marketplace and quick to jump ship to the latest and greatest thing. Blizzard wants to keep a large subscriber base for as long as possible, and keeping the "mass market" happy is the easiest way to do that.
But to your statement
"And seriously that's the only reason this sort of thing raises a big fuss. People don't care if casuals get to experience the rest of the content but Blizzard consistently and constantly reworks the game to be much easier making the hard work previously done less of an accomplishment and more of a waste of time."
If you know that Blizzard does this, then ask yourself what you are getting out of the game. Are you in it to "get there first"? If you decide that the effort involved is a "waste of time" compared to playing at a more relaxed pace and getting to end game content "eventually", then maybe hardcore raiding isn't for you.
Put another way. People still remember Edmund Hillary as the first person to climb Mount Everest, but even folks who get there with the latest and greatest equipment (making the climb "easier") still got to climb the mountain.
People who use "welfare epics" to see end game content get to play the same game you do, but they choose to do it an easier way. If doing it the "hard way" is a waste of time, then why bother?
Some folks get off on a challenge, others just want a way to spend a few hours. What you get out of the game (or anything else, for that matter) depends on you.
Reply
Bob said on 5:59PM 3-20-2008
Like Kevin explains and I will elaborate on personally, the fact is that it is completely fair. It is like letting someone visit cubs stadium once, but then having the cubs themselves get angry that they got to see the inside of the stadium...
The content is only made easier to achieve/attain after months of hardcore exclusivity and always once brand spanking new hardcore content is released.
I have two kids, and even as a student/stay at home dad I don't have the time to plow the hardcore way through much of the content, so the idea of better late than never is quite a good one in this case.
If massively ever begins hiring again and this old english major can impress it would be lovely to spend more time on the virtual side of life, but until then I have to keep things balanced!
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Krystalle Voecks said on 6:33PM 3-20-2008
If we do, we'll post a hiring notice. (We're still finishing up hiring the last batch, however... )
Bob said on 6:41PM 3-20-2008
yeah I submitted an application for a column and didn't hear anything heh heh. Maybe I shouldn't say that hee hee
>.<
I submitted the guild leadership and ideas column.
If that one wasn't favorable maybe I should try applying the blogger route next time :)
Till then I'll
Dream on.... :)
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Krystalle Voecks said on 9:11AM 3-21-2008
Not to completely threadjack Kevin (sorry!) but there were an -enormous- amount of really great applications this time around. This is largely why it's taking so long to pick people.
Bob said on 1:18PM 3-21-2008
Hey I understand completely, who wouldn't want to apply?
Sorry to keep dragging it on, but does that mean you have already selected all new bloggers and columnists? Or are you still sifting through apps?
thanks!
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