Massively^™

Blizzard recently announced the folks behind the creation and sale of the popular Glider program, MDY Industries, are the latest target in an ongoing campaign against bots, hackers, and gold farmers. Blizzard claims that Glider, a third party software program that turns your character into a bot, has caused them in excess of US$20 Million in revenue. In their motion against MDY they claim:

• Since Glider levels players faster, Blizzard lost revenue from shortened subscriptions
• Glider violates their EULA and TOU through bot-ting
• Glider can be used for gold farming, damaging the in game experience of others
• Blizzard must spend money and time tracking down Glider users

MDY claims innocence, of course, stating that nowhere in the EULA or TOU (at the time the motions was filed) was a violation dictated that covered the use of the Glider program. Glider does not modify any of the game files nor does it mine or hack data from any of the game servers and thus, they argue, is not a violation of any of the rules governing the use of WoW. MDY believes that Glider 'has actually increased WoW's subscription revenue' since players hit the critical level 70 faster, with less frustration, and often find themselves craving more and opening a second account.

As the creator of Glider, Michael Donnelly, makes clear, it all started as a noble desire to catch up to his friends and enjoy content together. The case has caused Blizzard some bad press over the method used to inform Mr. Donnelly of their desire to sue his company. An unidentified private investigator, a lawyer, and a nice little note at the door asking him to stop selling the product they believe hits them in the wallet. Has Blizzard gone too far? What defines cheating? Who is truly at a loss? All questions we have to find answers to amidst the approaching storm.

[Updated to fix links]