Chaos, Panic, Disorder: WAR CE pre-order rundown
Filed under: Fantasy, Business models, Guides, New titles, Warhammer Online
As tumultuous as the delay has been for the Warhammer Online fan community, an even bigger headache has loomed in the minds of many. One of the biggest details to come from the announcement of the Collector's Edition and its myriad of goodies was that those who put in a pre-order for the CE would get early access to the Open Beta and a head start on the rest of the Warhammer fanatics when it finally comes time for release sometime this fall.
That's all well and good, but who could have anticipated the sheer number of discrepancies and problems that have arisen from these simple perks? Different retailers are handling the distribution of codes differently, there are gaping holes in the system that allow for exploitation, players are reporting on bunk codes, orcs and dwarves living together, mass hysteria! Having navigated this minefield ourselves in the quest for that delicious artbook, we thought we'd give you a bit of a rundown on the situation.
Brick and Mortar Stores:
Your options for pre-ordering the Collector's Edition at a brick and mortar store are fairly limited. You'll have to trudge on down to the nearest EBGames/Gamestop, Best Buy, or GameCrazy store to put down the cash for the Collector's Edition. Your success is largely dependent on how much you're paying attention.

Now here's where things get complicated. You can choose to pre-order the Collector's Edition online from EBGames, Gamestop, the EA Store, Amazon, GoGamer, or GameCrazy. Each of the retailers appears to be handling the distribution of codes differently, so you have to be extra mindful before you put down your credit card number.
While it is true that there are very slight differences in the in-game goodies you receive from various retailers, we have to conclude that the differences are so negligible that they are easily trumped by the relative quality and customer services of the retailers available. If you're keen on getting your pre-order in while they're still available (and quantities are limited to 60,000 in North America), we have to advise that you steer clear of most of the nonsense and just queue up a pre-order on Amazon. It's hassle-free, the customer service is excellent, and you get access to your codes immediately.
If you don't have a credit card handy or you'd rather have the security of ordering in a store, it seems like somewhat of a toss-up as to what brick and mortar store to turn to. It probably makes sense to just pre-order it at whatever retailer is most geographically convenient, but make absolutely sure that you have your hands on your codes before you leave the store. Game store employees tend to have sticky fingers with pre-order swag, so cover your butt.
Go get them while they're hot!
That's all well and good, but who could have anticipated the sheer number of discrepancies and problems that have arisen from these simple perks? Different retailers are handling the distribution of codes differently, there are gaping holes in the system that allow for exploitation, players are reporting on bunk codes, orcs and dwarves living together, mass hysteria! Having navigated this minefield ourselves in the quest for that delicious artbook, we thought we'd give you a bit of a rundown on the situation.
Brick and Mortar Stores:Your options for pre-ordering the Collector's Edition at a brick and mortar store are fairly limited. You'll have to trudge on down to the nearest EBGames/Gamestop, Best Buy, or GameCrazy store to put down the cash for the Collector's Edition. Your success is largely dependent on how much you're paying attention.
- EBGames/Gamestop/GameCrazy: At these stores, the register biscuit ringing you up will hand over a "Rave Card" at the point of purchase which should have the codes you need for the Open Beta, for the Head Start, and for the in-game pre-order goodies. If he doesn't give you a card, ask for it. If he claims not to have one, he's either lying or incompetent, and ask to speak to his manager. This rave card is your golden ticket, so don't leave the store without it!
- Best Buy: The situation here is slightly more complicated. Evidently, they're stocking stores with so-called "pre-order boxes" that, while mostly empty, should contain the aforementioned codes necessary to get you into the Open Beta and Head Start. A quick survey of the Best Buys in the DC Metro area yielded no sign of these pre-order boxes, but we'll be keeping our eyes peeled.

Now here's where things get complicated. You can choose to pre-order the Collector's Edition online from EBGames, Gamestop, the EA Store, Amazon, GoGamer, or GameCrazy. Each of the retailers appears to be handling the distribution of codes differently, so you have to be extra mindful before you put down your credit card number.
- Amazon: When you pre-order from Amazon, you're given immediate access to your pre-order codes, provided you know where to look. As soon as you get your payment confirmation email, sign into your account on Amazon.com, and go to Your Media Library. Click the "downloads" tab at the tap and all three of your codes should appear. It's simple, easy, and efficient. If you're ordering online, we recommend using Amazon.
- EBGames/Gamestop: The situation with EBStop is a bit more complicated. Apparently nobody told their higher-ups about the details of this promotion, or some wires were crossed along the way, because their customer service has been reporting that they haven't heard word one about distributing codes online. Their solution, and this was actually suggested in a customer service email, is that if players want to be sure they'll receive the promo codes, they should pre-order the CE in-store. Our philosophy: if a retailer tells you not use to purchase a product there, don't!
- EA Store: With all the other alternatives, one probably wonders, why the EA Store? We wondered that ourselves until we found out that Canadians don't really have any other choice, as Amazon won't take Canadian pre-orders and EBStop has proved to be incompetent. The only hitch, for those Canucks among us, is that the EA Store won't be distributing codes until "early April." So if you want to be guaranteed, absolute sure that you'll be on the w00t train to Open Beta, the EA Store might not be your best option. But if you're above the border? Well, you just don't have any choice, do you?
- GoGamer: GoGamer appears to be taking pre-orders without a hitch, as we have yet to hear any negative reports or specifics as to how they are distributing codes.
- GameCrazy/Best Buy: Neither GameCrazy nor Best Buy appear to be taking online pre-orders at this time.
While it is true that there are very slight differences in the in-game goodies you receive from various retailers, we have to conclude that the differences are so negligible that they are easily trumped by the relative quality and customer services of the retailers available. If you're keen on getting your pre-order in while they're still available (and quantities are limited to 60,000 in North America), we have to advise that you steer clear of most of the nonsense and just queue up a pre-order on Amazon. It's hassle-free, the customer service is excellent, and you get access to your codes immediately.
If you don't have a credit card handy or you'd rather have the security of ordering in a store, it seems like somewhat of a toss-up as to what brick and mortar store to turn to. It probably makes sense to just pre-order it at whatever retailer is most geographically convenient, but make absolutely sure that you have your hands on your codes before you leave the store. Game store employees tend to have sticky fingers with pre-order swag, so cover your butt.
Go get them while they're hot!

















Reader Comments (Page 1 of 1)
Hammer said on 9:37AM 4-02-2008
I know your a US based site, but is there any chance of doing this for Europe as well?
There seems to be a lot of unanwsered questions about the CE pre-order just now. GAME are taking pre-orders, Amazon don't even have the regular edition listed, neither does Zavvi, the official UK retailer.
Reply
Tiberius said on 10:00AM 4-02-2008
I got mine from amazon didn't even know about the codes till i read this article! thanks a bunch!
one question though they gave me three codes do i need to add all three? or can i give the other two codes to my family members? thanks again
Reply
Chris Chester said on 10:02AM 4-02-2008
One of those codes is your head start code, one is your in-game goodies code, and the last one is your open beta code. Go add your open beta code to your beta center account on the Warhammer Online website, and hold on to the other two for later.
Reply
Tiberius said on 10:04AM 4-02-2008
Ahhh thank you sorry coffee still kicking in my brain ;-)
Reply
Mark said on 12:09PM 4-02-2008
Has anyone successfully gotten a Rave card from Gamestop (brick and mortar)?
ANYONE?
Reply
Daniel said on 12:20PM 4-02-2008
Excellent use of the Ghostbusters line :)
Reply
Green Armadillo said on 2:05PM 4-02-2008
A minor bit of perspective - "Only 60K CE's in North America" sounds like a small number, but remember that 600K customers would make Warhammer the number two North American MMO. That number would allow 1 in 10 customers to obtain a CE, and I'm not entirely convinced that 10% of potential Warhammer players are really going to want to plunk down an extra $30 for early access and some in-game trinkets.
A few words on Best Buy in-store pre-orders (based on past experience, no guarantees that it will work this way this time):
Pay very close attention to see whether they're actually distinguishing between pre-orders for the regular edition and the CE. With past MMO launches, your $10 pre-order gets you whatever is in the pre-order box, and $10 off whichever edition of the game is still in stock when you arrive to claim it (hold on to your receipt, it is your only proof that you paid). Note that this also allows you to get into the beta for the $10 deposit and forfeit it if you hate the game instead of having to put down the full purchase price in advance. (As far as I'm concerned, Best Buy earned the $10 I paid for my Hellgate London preorder as a commission for saving me from wasting $50 on the full game.)
In the past Best Buy has NOT taken any steps to reserve copies of the CE for pre-order customers (making it a good place to camp on launch day if you couldn't pre-order elsewhere). They may have to do so this time around if the pre-order codes are only good for the CE and not the regular edition, OR it may be possible to get a pre-order code AND not have to pay the extra $30 for the CE. Make sure you find out whether the deposit guarantees you a reserved copy of the CE, and, if it doesn't, whether they will give you a refund, apply your deposit to the non-CE, etc, etc.
Reply
NeuroMan42 said on 5:07PM 4-02-2008
I got mine on Amazon without ANY problems, and got all my codes after about an hour. Woot!
Reply
greene498 said on 5:43PM 4-02-2008
I'm wondering how the headstart program works if we're ordering the game online (which really is my only option, since I'll be heading to grad school in the fall and don't have the choice of pre-ordering in a store near me). Clearly if we get into the beta we'll have some form of the game available pre-release, but do we think that would be sufficient for use during the headstart? I seem to recall having some issues with that in the last headstart-type promotion I was part of (LOTRO? Vanguard? I'm drawing a blank).
Basically, I'm loath to shell out $80 in part to get the privilege of an early start in what for me is one of the most anticipated games ever only to end up starting days late because I chose Amazon but didn't want to shell out the $18 or whatever in shipping to have it overnighted.
Reply
Cicadymn said on 7:31PM 4-02-2008
I originally tried to pre-order from Walmart online. They showed as having the Collectors edition "with Rave card". After preordering I got no confirmation nor codes. I emailed their support and got a large "WTF" back. I told them to cancel it, they said they put in a request and I'll receive a confirmation email when it goes through. It's been a week or so since then and still no confirmation email. (Actually, after logging on I notice that it shows it was canceled now).
Never use Walmart. I made a mistake and wont again.
Not finding the spot where your codes are on amazon is a lame excuse. At least you can GET them from Amazon. Which I pre-ordered my CE from and had the codes in seconds.
Best buy had no idea about the Pre-order boxes here in Oklahoma either.
Reply
Dan said on 9:08PM 4-02-2008
Like hammer, I would really apreciate a writeup like this for the eu retailers.
I realise the situation could be entirely different over here but i havn't heard anything about beta keys or rave cards since i ordered mine on play.com
Reply
Dan said on 9:08PM 4-02-2008
greene498 i'm fairly sure they will be using digital distribution for the beta.
Reply
Justicar said on 9:38PM 4-02-2008
+1 Amazon.com. One warning, though: If you order more than one copy, the codes from the second copy may overwrite the codes from the first copy. Don't panic! All it takes is a quick e-mail customer service and they will be happy to fix the issue.
I ran into this exact problem. The Amazon.com customer service rep was actually familiar with the promotional offer before contacting me, and they even copied the codes into their response e-mail on the off chance that something went wrong with the website again.
Compare this to the experience I had trying to pre-order at EB, (I need two copies, and I was trying to get different rings on them) where I was given a runaround full of lies by their clueless store rep and finally stormed out in anger after he tried to hit on me instead of answering my questions. I later found out that the local EB and GameStop stores were giving out the cards with a pre-order of ANY edition of the game, and had therefore run out too soon, but were telling people EA hadn't sent them enough as a way of covering their own asses.
Reply
Christopher Linton said on 10:54PM 4-02-2008
Thanks for the heads up...I preordered my CE from Gamestop on monday and was not told about the rave card, so all I walked out of there with was a receipt. I went back today and was told that they had not gotten any of the cards yet and that they would call me when they arrived...we shall see
Reply
Dan said on 1:23AM 4-03-2008
Just found this on the EU warhammer site guys.
"Q : Where will I find the codes if I pre-order online?
A: The codes are printed on a leaflet which is included in the pre-order pack. If you have ordered it online, this will normally be delivered to you by post.
"
Source: http://www.war-europe.com/#/news/?lang=en&id_news=en47
Panic over!
Reply
EASTORESENTTHEm said on 10:25PM 4-04-2008
EAstore has sent them and they work, so gtfo with your "OMG EASTORE IS TERRIBLE" propaganda
Reply
Bog Death said on 8:59AM 6-14-2008
Just one quick Note or update Gamestop is now isueing codes via email i recived mine fine they must have fixed the problem.
Reply