Microtransactions, the NCcoin of the realm
by Jonathan Northwood 
Apr 16th 2008 at 4:30PM
With all of the discussion about in-game advertisements going on, I thought I'd bring your attention to something else NCsoft is using to provide additional services in-game. Now whether you believe Exteel is a MMO or not, it's the flagship for NCsoft's micro-transaction model using NCcoin, and it's a great way to see if the model's going to work before potential roll-out to other titles. "But Jon," you might ask, "what is NCcoin?" Well, let me 'splain.NCcoin is a dollar-per-penny in-game transaction process that allows you to purchase in-game equipment, upgrades and enhancements using real-world coinage. Unlike gold farming schemes, however, this isn't a third party asking you to spend $59.99 for 60 million influence. NCcoin is currently available in 100, 500, 1000 and 2000 denominations, and for that you pay $1, $5, $10 or $20, respectively. According to NCsoft NA president Chris Chung, "NCsoft's goal is to bring more and more people into the online gaming market, and part of achieving that goal is to continue to diversify how customers can pay and play."
