EA purchases the Rupture social networking site
Filed under: World of Warcraft, Fantasy, Business models, Culture, Warhammer Online
The article offers the observation that this is purely a technology purchase, as the service never made it into its planned second phase. The Beta service, at it exists now, simply doesn't have that many users. It's an easy guess as to what the software giant hopes to gain from this acquisition. EA Mythic's Warhammer Online and BioWare's as-yet-unannounced MMO title could be easily fitted into this framework, providing a method for players of these new games to connect on the web. We'll be sure to keep you posted as more details on this still in-transit deal comes to fruition.
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Reader Comments (Page 1 of 1)
Snafzg said on 4:00PM 5-09-2008
The funny part is that EA now owns a World of Warcraft social network! :P
http://thegreenskin.com/2008/05/08/did-i-call-it-or-what-ea-buys-rupture/
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Christian Calen said on 1:51AM 5-12-2008
a *PLANNED* wow social network, sir. Keyword Planned and in beta. And it was more than just WoW. It was a online gaming social network. From what I can read.
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