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38 Studios developers finally speak up

Filed under: Business models, Culture, Interviews, MMO industry, New titles

Though it seems like we've been reporting on 38 Studios forever, we still know precious little about the Boston-area company that has attracted so much industry talent and generated so much buzz with little more than a code-name for their top-secret fantasy MMO. We got a little preview of the 38 Studios approach when Steve Danuser moderated a panel on building community at ION, and now another interview has bubbled to the surface to give us even more insight on the burgeoning developer juggernaut.

Steve Danuser and Jason Roberts sit down to explain (as vaguely as possible) their approach to the challenges of entering an ever-crowded MMO space. They riff about about building on the model developed by Everquest and seemingly perfected by World of Warcraft, working with a fan community before they've even announced their game, and their long-term hopes for community management and engagement. It's really no substitute for concrete information about Copernicus, but it seems like we're finally getting closer to the point where that sort of information is going to leak out.

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