Disney merges their internet and games groups
by Shawn Schuster 
Jun 6th 2008 at 9:30AM
Filed under: Business models, Events, real-world, MMO industry, Casual, Virtual worlds, Kids
As we reported last month, Disney's Virtual Magic Kingdom has closed up shop after several years of operation. This is said to be in anticipation of their upcoming virtual worlds, including one based on the movie Cars and one on Tinker Bell. Yet recently, we've heard a new piece of information in the Disney business plan puzzle.What they're working on is a merger between the Walt Disney Internet Group and the Disney Interactive Studios, effective immediately. This new group, entitled the Disney Interactive Media Group will be led by Steve Wadsworth, previously the president of the Disney Internet Group. It will cover all of their gaming endeavors from console to virtual worlds, which seems to be a positive step towards the company's focus on online gaming for kids.
