In-game ads now live in CoX

by Adrian Bott Jun 28th 2008 at 8:30AM

Filed under: Super-hero, City of Heroes, City of Villains

The first sign of the much-debated in game advertisements has now made it into City of Heroes. So far, there appears to be only one ad, a billboard-size poster advertising JETER CLUTCH sneakers. British players needn't worry about seeing this particular ad, as they won't be able to, whether they play on American servers or not. The ads are regionally targeted, so only those that are appropriate for a given audience will show up. We've not yet received any reports of what the UK players see instead, though some players have found a cached image of Statesman standing near a Union Flag.

Understandably, even though these ads are optional, not all players are happy with their presence in CoX. Immersion seems to be the main issue, so some players, led by Marcian Tobay of the City Scoop, have started a satirical thread to customize the sneaker ad for a super-powered audience. There are some funny entries, but you'd be hard pressed to match Zombie Man for sheer quality of snark.

Tags: ads, city-of-heroes, city-of-villains, coh, cov, cox, in-game-ads, ncsoft

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Reader Comments (Page 1 of 1)

smackphat said on 6:17AM 6-29-2008

Don't these marketing dummies know that people who play video games buy their shoes from wal-mart? What do you mean I'm the only one?

Frostybolts said on 6:24PM 7-07-2008

I would too, but they don't carry my size here, so I have to go to the sporting goods store and shell out $50 like a chump

I should move toward the center of the US, where they grow em big..