
Linden Lab warns tighter rules to come
Filed under: News items, Opinion, Second Life, Virtual worlds

Linden Lab's land-team honcho, Jack Linden, posted a heads-up this week of upcoming changes to Second Life mainland (that is, Linden estate) policy. That's right, townies -- you're going to have to make way for the ... errr ... townies. The announcement itself is more of a piece of expectations-management. It's thin on actual useful content (in fact, there's virtually none -- and what little it has is mostly there by implication), but provides ample warning for users not to be blind-sided by upcoming policy announcements.
The warning comes in two areas. One is the introduction of zoning, and the other has to do with in-world advertising. Jack identifies advertising particularly as a critical issue, but suggests very little about what will be done, and much of that is confusing.
Right now, though, we're wondering if this is more than talk, as Linden Lab seems to lack the resources to make anything stick.
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As we've discussed previously - the governance team, which acts largely as the enforcement arm of Linden Lab in Second Life is overloaded, overworked, overstressed and actually not terribly effective. Contrast this with the Land team who seems to be likewise overloaded, and unable to keep up with basics like resetting abandoned land and feeding it back into the auction pipeline in any sort of timely fashion.
The workload of the new policies ultimately fall onto the governance team, and possibly also the land team. That isn't very comforting.
Let's assume that there is, for example, a comparatively small number of enforcement actions required to enforce last year's gambling/wagering ban. Given that Linden Lab cannot keep up with that number to effectively enforce the ban on gambling, we wonder how they can possibly hope to address the number of enforcement actions required to tackle zoning, let alone whatever it is that they're planning to do with advertising.
Even given Linden Lab's relatively laissez faire approach to-date, they have not had the resources allocated to make that approach effective. It seems there can only be two possible reasons for this, either an inability to do so (problems hiring or retaining suitable staff or cost issues) or an unwillingness to do so (incorporating a wide variety of fundamental causes ranging from competing internal priorities to the false perception that the existing resources are adequate).
Both these reasons prompt questions. If Linden Lab has been unable to keep up with rules-enforcement to-date, why do they expect to be able to do so now? Or if they've been unwilling to adequately resource the teams to-date, why should Second Life users expect that situation to improve?
While Jack's references to advertising are vague enough that we cannot reasonably infer what shape upcoming advertising policy changes might take, he makes it clear enough that new Linden estate areas will come with a variety of zoning covenants intended to make for a better overall user-experience, at the risk of marginalizing or ghettoizing (some others have suggested far stronger terms) existing properties and owners.
Retrofitting zoning covenants onto such areas to level the field doesn't seem any better, in that it would cause tremendous friction and upheaval.
The moral of this story seems to be that such things should have been enacted sooner (eg: When it was asked for by users originally) rather than later. Every week that passes makes the process ultimately more expensive and painful -- for everyone.







Reader Comments (Page 1 of 1)
8-07-2008 @ 2:42PM
FlipperPA Peregrine said...
It is good to see you back! :)
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8-07-2008 @ 3:40PM
Ordinal Malaprop said...
Tateru, yes, I agree; six months ago I would have been very happy with this announcement (or at least have taken it seriously) but in the face of the gambling "ban" and the ad-farm "ban" it is not quite as impressive.
Whether it is inability or unwillingness to enforce, both of these have followed the same pattern. A loud and impressive announcement with a brief period of enthusiastic enforcement. A period of relative calm, with responses to ARs gradually dropping off. Then, work-arounds on the basis of the "letter of the law" (a joke when the "law" is arbitrary and rarely exactly specified anyway) are developed by residents, become commonplace and LL become very silent on the matter.
Gambling is a case in point; current work-arounds are a joke, for instance gambling for inworld currency exchangable for L$ by means of an unlosable skill game, but regardless of how clearly this is pointed out there is apparently no will to deal with them. Similarly ad-farms and land extortion are creeping back on the mainland.
It is not so much the specifics of cases as this general pattern of enthusiasm (and brief effective action) without proper follow-up.
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8-07-2008 @ 11:56PM
Tateru Nino said...
I think the americans would say "All hat, no cattle"
8-07-2008 @ 7:24PM
Nightbird Glineux said...
Welcome back hon! *big hugs*
You say "marginalizing or ghettoizing" as if zoning is an improvement. That's not something I agree with. This isn't SimCities On-line.
You do make a very good point about LL and past enforcement. I wonder what M has in mind?
This brings up past questions of whom M and Mitch Kapor think LL's future customers will be?
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8-07-2008 @ 11:52PM
Tateru Nino said...
Indeed. If not the programmers, business people, educators, housewives, grocers, pharmacists, marketers, students, librarians, clerks and politicians that we have now, then who?
8-08-2008 @ 1:01AM
Patchouli Woollahra said...
I frankly have no more idea, Tat. Spacemen from the planet Tauz in the Gormi Dimension, situated somewhere five years to the left of now and 3 inches below your blogging table in a fish-tank?
Seriously though, welcome back. I really hope this shakeup doesn't last too long.
8-21-2008 @ 3:14PM
Cee Ell said...
A couple of thoughts on the zoning and enforcement matters:
While the Lindens seem to be implying that zoning might only be applied to new sims, applying it as well to some existing mainland sims might not be too difficult in a few cases where it matters the most. I am thinking of where one owner (a rental landlord, or a 'developer') owns all of a specific mainland sim, and could appeal for application of Linden Zoning. That might raise or lower the resale value of the sim, depending on the details and surrounding area, so it would be a matter for some thought on the owner's part.
Where advantageous, it would provide an incentive to an owner of "most of" a sim to buy out the minority owners. (Creating some sort of 'developmental eminent domain' scheme in those latter cases would probably be more trouble than it's worth.)
Zoning enforcement could perhaps be outsourced by the Lindens. This might allow it to be carried out more economically than through their internal governance. Yes, there would be cries of "FIC!" (see "rental landlords", above), but that kind of crabbing will occur no matter what the mechanism.
The enforcement structure can take a page from real-life zoning. I serve on the Board of Zoning Appeals locally here in RL (USA), and I can assure you that not every pesky detail of use and dimension is pinned down in the Zoning Code. But there is a Zoning Inspector that has to the discretion, and hopefully the common sense, to determine when something is out of compliance, interpret the rules, and respond to complaints. There is an Appeals Board that can respond to complaints about the Inspector's findings and finesse things further. And there is a layer of civil court action beyond that. None of these layers of enforcement are beyond accusations of error or bias (believe me!) but the scheme does seem to work to most people's satisfaction, on the average.
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