38 Studios' CEO explains the Azeroth Advisor purchase
Filed under: World of Warcraft, Fantasy, Business models, Interviews, MMO industry
In a recent interview with WoW Insider, the company's CEO, Brett Close, discussed the reasoning behind 38 Studios' purchase of the Azeroth Advisor and how they plan to use it in the future. According to Close, it's not an elaborate scheme to close down their competition by buying out their fansites and tools, but instead, they realize that in order to let the genre thrive, they need to work together. WoW's success ultimately means 38 Studios' success, and the success of other MMO developers. Plus, they plan to use the proprietary technology behind the Azeroth Advisor for other unnamed future projects.
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Reader Comments (Page 1 of 1)
censorman said on 12:32PM 10-10-2008
Sneaky sneaky!
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steve said on 1:11PM 10-10-2008
makes sense the world has changed from solo to a group mindset
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Jon said on 12:46PM 10-11-2008
LOL, nice spin. This is a way to acquire a mailing list of hardcore WoW players so they can market the 38 Studios product to them later. How long before Blizzard sues for trademark and intellectual property infringement?
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