Virtual marketing failures: Apathy or hubris?

Reader Comments (Page 1 of 1)

10-27-2008 @ 12:48PM

Marianne McCann said...

Having some real-life background in marketing and stuff, I've long noted those four points. It's like early efforts on the web (a good example? use archive.org's "Wayback Machine" and see what McDonald's used as their first website) where marketeers came in. did not bother to understand the medium or the audience.

10-27-2008 @ 12:56PM

Tateru Nino said...

Would you classify that as apathy or as hubris?

10-27-2008 @ 2:22PM

Marianne McCann said...

Hubris, definitely hubris. This seems to be especially the case given that, after so many of these failed, the blame was put on Second Life instead of the marketing folks (and by extension the companies they represent), in much the same way the web was blamed back in the mid to late 1990s.

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