Linden Lab's new Organic enterprise marketer
Filed under: MMO industry, News items, Second Life
One of the latest additions to the Linden Lab team is Amanda van Nuys, now the director of Enterprise Marketing at Linden Lab. I don't think there's any prizes for guessing that van Nuys was hired by Mark Kingdon, the Lab's new CEO, as she spent five and a half years as vice-president of Corporate Marketing at Kingdon's old haunt at Organic Inc.
'I'm leading the marketing charge when it comes to how companies can use virtual world technologies -- powered by the Second Life Grid -- to communicate, collaborate, and learn,' said van Nuys, 'Needless to say, the possibilities are endless and the timing is perfect. With the current economic downturn, companies are going to be searching for ways to reduce costs (particularly travel), increase innovation, and conduct business in more eco-friendly ways.'
Opinion is divided at the moment on whether the economic downturn pushes enterprises towards or away from virtual worlds. It might be another six months before we really start to see an indication of which. Nevertheless with the Enterprise Marketing team continuing to grow at the Lab, it doesn't seem like a stretch that Kingdon would poach someone with a skillset and record that he knows well.
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Reader Comments (Page 1 of 1)
Pavig Lok said on 12:43PM 11-09-2008
With Mathew Rozenberg of Organic as EVP of client engagement at Big Spaceship... and yaknow Big Spaceship um... engaging LL as a client.... well it's looking like a big Organic reunion to me :P
http://www.adweek.com/aw/content_display/news/digital/e3if6974da32787214785d7b0049afb7409
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Doubledown Tandino said on 1:42PM 11-09-2008
Cronyism is partiality to long-standing friends, especially by appointing them to positions of authority, regardless of their qualifications. Hence, cronyism is contrary in practice and principle to meritocracy. Cronyism exists when the appointer and the beneficiary are in social contact; often, the appointer is inadequate to hold his or her own job or position of authority, and for this reason the appointer appoints individuals who will not try to weaken him or her, or express views contrary to those of the appointer. Politically, "cronyism" is derogatorily used. The word "crony" first appeared in 18th century London, believed by many to be derived from the Greek word χρόνιος (chronios), meaning "long-term", however, crony appears in the 1811 edition of Grose's Vulgar Tongue with a decidedly non-collegiate definition, placing it firmly in the cant of the underworld. A less likely source is the Irish Language term Comh-Roghna (pron. ko-ronə), which translates to "close pals", or mutual friends.
Governments are particularly susceptible to accusations of cronyism, as they spend public money. Many democratic governments are encouraged to practice administrative transparency in accounting and contracting, however, there often is no clear delineation of when an appointment to government office is "cronyism". It is not unusual for a politician to surround him- or herself with highly-qualified subordinates, and to develop social, business, or political friendships leading to the appointment to office of friends, likewise in granting government contracts. In fact, the counsel of such friends is why the officeholder successfully obtained his or her powerful position — therefore, cronyism usually is easier to perceive than to demonstrate and prove.
In the private sector, cronyism exists in organizations, often termed 'the old boys club' or 'the golden circle', again the boundary between cronyism and 'networking' is difficult to delineate.
Moreover, cronyism describes relationships existing among mutual acquaintances private organizations where business, business information, and social interaction are exchanged among influential personnel. This is termed crony capitalism, and is an ethical breach of the principles of the market economy; in advanced societies, crony capitalism is a breach of market regulations, e.g. the Enron fraud is an extreme example of crony capitalism.
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Prokofy Neva said on 10:03PM 11-09-2008
Tateru is illustrating once again just what kind of cronies she has with this sort of inside dope.
I don't care if the Lindens hire cronies; I don't care if they even have a FIC, as I've often said.
What I care about is if they hire *good* cronies and have a *good* FIC. They don't have a good FIC. They haven't hired good cronies that helped the world (Windlight).
possum said on 5:20PM 11-09-2008
Cronyism, i about snorted dew out my nose, wasn't expecting to see that term used properly in a game blog post, well done sir. :)
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Elanthius Flagstaff said on 6:33AM 11-10-2008
It's pretty typical that when someone comes in at a high level in a company like Mark has that he then goes on and brings over a bunch of people he has worked with from his last company. The guy is supposed to shake things up and the easiest way to do that is to bring on board new people. I saw the exact same thing happen at my company recently.
The theory, I suppose, is that he's bring over the best people rather than just the people he is friends with. In the case of the company I work for it seems to be panning out OK maybe Mark can have similar success.
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pufonthis said on 8:55AM 11-10-2008
I'd hit it.
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