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The Agency opts for in-game advertising instead of monthly fees

Filed under: Business models, Culture, Economy, Interviews, MMO industry, New titles, The Agency, Spy


In a recent interview with Kikizo, Sony Online Entertainment's Kevin O'Hara revealed that the upcoming spy MMO The Agency will not incorporate the traditional monthly subscription model, but will instead turn to in-game ads and micro-transactions.

"We're acutely aware that shooter players are not used to paying monthly fees, so I doubt we'll go for an outright $15 a month, which works on some of our other projects. So we're checking out Free Realms to see how they're going to do with their micro-transactions, and we might incorporate some of that. We'll definitely have some ad revenue models. The Agency's the perfect place for some in-game product placement," O'Hara stated in the interview.

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