Turbine marches to the beat of its own drum, continued yearly expansions

by Kyle Horner Dec 4th 2008 at 6:00PM

Filed under: Fantasy, Lord of the Rings Online, Expansions, News items

Executive producer for Lord of the Rings Online Jeffrey Steefel doesn't seem to have any interest in mimicking his companies competitors. He recently told gamesindustry.biz, "We have been driving our content strategy based on our game and our audience," adding, "What other folks do is driven by their needs." You really do have to appreciate a company that knows where its livelihood lies.

So players can expect the same amount of book updates and further yearly expansions, which sounds like it can only be a good thing for a game that at launch was often tagged with the, "Not enough to do at end-game" complaint. It doesn't seem like that's ever going to become a problem again, however.

Check out our latest episode of Massively Speaking, featuring a discussion with none other than Jeffrey Steefel himself!

Tags: books, expansion, expansions, gamesindustry.biz, lord-of-the-rings, lord-of-the-rings-online, lotro, mines-of-moria, patches, turbine, updates

Reader Comments (Page 1 of 1)

Jess said on 8:21PM 12-04-2008

Seems that the companies who "don't worry about WoW" seem to plant their flag and hold their ground quite well. EvE, Guild Wars and LOTRO are examples of games that do their own thing and do it well, regardless of the mainstream. I think WAR and AoC lost a lot of vision and originality by attempting to take WoW head on.

I hope SWTOR doesn't follow this trend and Bioware does their own thing.

blindside044 said on 6:12AM 12-05-2008

This makes me a very happy LoTRO player :D

Temko said on 4:15AM 12-05-2008

it is kind of the problem there though.

wile AoC COULD have used it's own lore to make a compelling game, and WAR could have been so much more - both ended with shortsightedness from the developers

lotro doesn't have this problem. the developers took the lore and translated it to a game. and they know the rode they plan on taking - and that makes me glad.

i am sure SWTOR will imitatie WoW a lot - but i also hope they learn from the failure of SWG after NGE....