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Activision-Blizzard and E3 kiss and make up [UPDATED]

Filed under: Events, real-world, MMO industry

When the news was released today concerning E3's redirection to the way things used to be, most fans of the expo were probably pleased. To top it all off, Activision Blizzard has announced their return to the convention, after skipping out on E3 and the ESA last year. Many other gaming companies followed suit, including NCsoft and Turbine, yet they are still seemingly absent from this year's list of exhibitors.

E3 may have learned from its mistakes last year, trying for a toned-down and closed-access event. This year, they promise open attendee registration and media credentialing. The expo is also working to improve their image with a newly redesigned website, and a Facebook and Twitter presence. Does this mean the booth babes will return?

Update: Apparently, it's only Activision going, not Blizzard.

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