Matt Mihaly talks microtransactions and Earth Eternal
by Seraphina Brennan 
Aug 7th 2009 at 8:00PM
Filed under: Fantasy, Business models, Culture, Interviews, MMO industry, New titles, Free-to-play, Browser, Casual, Earth Eternal
Matt's no stranger to microtransactions, having utilized them back with Iron Realms Entertainment and their many MUD games. His talk with Gamasutra starts out focusing on how microtransactions can generate a very modest income, but mainly center on a small segment of the game's population paying the most to play the game.
Beyond microtransactions, Matt gives a few very interesting details about the development of Earth Eternal and how it reached the form it's in today. Did you know that originally Earth Eternal was going to be a hyper-violent and hyper-sexualized fantasy MMO before it evolved into the playful multi-race animal/fable theme? No? Then you might want to check out the full article, as there's more where that came from regarding the game's evolution.
