Linden Lab publishes Second Life second quarter metrics
Filed under: Business models, Economy, News items, Opinion, Second Life, Virtual worlds
Linden Lab's Tom Hale has published the Quarterly report for Second Life for Q2 2009: "Economy grows 94% year to year, hits new all time high in Q2; World expands and voice usage hits all time high; Bot policy affects user hours and logins"
We beg to differ in some key respects. From the figures presented, we see quite a different picture (go on, tell us you're astonished by that). Allow us to touch on a few of the high points as we walk through the report, and we'll lay it out for you.
After considerable (and very effective) effort on the Lab's part debunking and undermining user-to-user transactions as an indicative economic metric when the figure was in decline, we see the same figure touted as an indicative economic metric when it is on the rise.
We're sure that you can see our basic dilemma here. Is it a relevant indicator or isn't it? Has the method of measurement changed in such a way that the Lab's very sound reasons for touting the metric as irrelevant no longer apply?
We'll let user-to-user transactions pass without further comment. We do not see any data in the quarterly figures that backs up a position of either economic growth or of economic decline.
Xstreet sales have reached an all-time high (L$372 million). This isn't surprising as Xstreet sales growth was continuous from launch, prior to its acquisition by Linden Lab. Admittedly, this growth took a bit of a jump in Q1 2009, when the Lab began advertising Xstreet widely in the MOTD, blog and in email mailouts.
User hours are up 32.6% from Q2 2008 – but Q2 2008 was up 55.7% over Q2 2007. There's growth, certainly, but the 2009 growth is smaller in both percentage terms and in absolute numbers than the 2008 growth. Total user hours for Q2 2009 totaled 126 million.
Voice-minutes used are up to 3.14 billion for the quarter, although the definition that the Lab gives counts listeners as well as speakers. Previously, the Lab assured us that only speakers were counted. We now believe that to have been a miscommunication, however, as the historical figures remain consistent with data we've previously seen.
Due to the way the voice component of the viewer handles connections, it appears that voice minutes are almost continually accrued whether voice communications are taking place or not, so long as it is enabled in the viewer, and the user is on any voice-enabled parcel. It might be an teleconferencing industry-standard metric, but it's a metric that generates nonsensical comparisons for the mechanics of Second Life voice. [Let's try that again: Voice minutes are accrued by speakers, that is, people with an open microphone. Thanks to Tom Hale for clearing that up for us. That's closer to what we originally understood to be the case.]
Growth in voice from Q1 to Q2 was minimal in percentage terms, however, which given the above suggests a decline in the adoption rate of voice for new users. It's up 48% from the Q2 2008, granted, but correlating voice-minutes with user-hours over the same period, we see a significant per-capita decline in voice usage, and that's even taking into account the reduction in user-hours from the new policies on bots, so the actual decline in per-capita voice-usage may be even larger than the available data indicates.
Peak concurrency looked due to tip over 90K in Q1, but the growth there suddenly stalled, and has remained relatively flat during Q2. By our own figures, median concurrency has remained quite flat since the end of 2008. Concurrency peaks are a nice sort of statistic, but the concurrency medians are where the real trends emerge. We're not seeing significant growth in median user-concurrency for 2009, either in Q1 or Q2.
As for land area, the repackaging of void simulators caused a noticeable fall in private estate land area in November 2008, a trend which did not begin to reverse until April 2009. May and June have shown growth, but realistically, private estates have been set back to levels of approximately 12-13 months ago.
We agree with Linden Lab that Q2 2009 was absolutely a solid quarter, and not at all shabby by any means. What we're not seeing in the provided figures, however, is real growth, either in the economy, or indeed in any sector. That isn't a bad thing. Second Life isn't a shark or a public company, both of which must continually move forward in order to avoid drowning.
Linden Lab remains profitable to the best of our knowledge, and the lack of figures showing significant growth isn't really a strike against it. Profit's profit, and Second Life remains healthy.
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Reader Comments (Page 1 of 1)
t linden said on 2:28PM 8-13-2009
Tateru - a few comments:
1. The user to user transaction metric is a "gross metric" in that it captures a very wide range of transactions across a wide range of activities. There are multiple economic PhD theses to be written about it so really discussing it is out of scope for a blog post. We believe it is an important metric, but not the only one. It might be more useful to try to break it apart and understand it better. As they say, I don't make up the numbers, I just report them.
2. There are no changes to the U2U methodology, AFAIK.
3. The last time U2U transactions declined was two years ago after the gambling ban. It's been on a steady increase ever since. This time was the peak of the hype cycle for Second Life. Is it possible that the nature of the economy has changed since that time?
4. User hour growth slowed in Q2. But you don't discuss the impact of the bot policy on user hours, concurrency, repeat logins in detail. I am surprised as that is new information. Any thoughts there?
5. A clarifying comment on voice minutes. Voice minutes are counted by the number of users connected to a voice channel (by depressing the "talk button") multiplied by the length of time they are connected to the channel. They are "speakers" in that they depressed the "talk" button. This has not changed and the methodology is the *same* for teleconferencing providers as it is for skype, AT&T mobile and every other voice provider on the planet.
My apologies if my attempt to make an analogy with teleconferencing providers (where everyone is connected to a bridge but not everyone is talking all the time) and person to person phone (where two people are connected directly and generally one person or the other is always talking) confused you. Regardless, the methodology in terms of measurement is as described above and it has not changed.
6. In terms of per capita voice minutes, which ratio are you using? Voice minutes divided by monthly repeat logins? Voice minutes divided by user hours? There is no evidence of a *significant* decline, nor do I see any evidence of less voice usage among new users. Voice is an important feature of Second Life, and the majority of Residents use it.
7. I'd love to see your median concurrency charts and data. We look at that too. Concurrency might be a really interesting spotlight for a future post.
T
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Jay said on 7:11PM 8-13-2009
The thing with Lindens is that they are shadier than Politicians which means that they are a whole factor below the honesty of used car salesmen.
There are three faults with the Lindens.
One is of course their revisionist rewriting of history, things like U2U not being important when it was bad then suddenly becoming relevant when it's good.
Another is that the love to change the goalposts in the middle of the game and stuff anyone who was shooting for goal right then
The last is they lie. M Linden, Jack Linden, the ex Kate Linden, Z Linden, and now T LInden. It is endemic in their organisation.
The cop out that "this is complex and there will one day be thesis written about it is a politicans answer" The question was...
a. Last year you said it didnt count
b. This year you say it counts
Which is it? a or b (there is no c answer, just those two)
Like the lies that Jack Linden sprouted with the cash grab by the Lab that saw myself and so many of my friends leave the game losing THOUSANDS of dollars the lies of T Linden are just to try and make this aging and very much failing platform continue to look good to the addicted they have captured so they don't lose the very last people they are still milking.
Get in bed with the Lindens, you are going to catch a venereal disease.
Tateru Nino said on 8:34PM 8-13-2009
Hmm. I think there's still a miscommunication in the understanding of voice-minutes. I'll send you an email and try to sort that out. What you've said is closer to what I was originally told, but from your posting yesterday, of course, we got a rather different impression. Happy to sort that out, though.
Hiro Market said on 3:17PM 8-13-2009
The trouble with t Lindens comments about the bot ban is that there is no *actual* bot ban inworld. Pull up the map and tp around at it takes just as long to find boxes of bots in the sky as it ever did - mere minutes. The bot ban has simply been another bait and switch policy exactly like the Adult restrictions are panning out to be too - why else would sims advertising themselves as Free Sexland and Orgy area still be sitting in mature rated sims despite having traffic of sufficient rate (70k+) they must attract the Lindens attention?
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Nadine Neddings said on 7:47PM 8-13-2009
I was actually just going to comment on this point, Hiro. You are absolutely correct!
It takes almost no effort to find hordes of bots and campers. Most of the bots I've found in my casual shopping and exploring were in fact obvious bots--ruthed accounts with generic names in sequential order (usually with numerals in their name). At more than a few stores, the bots were actually NAMED "bot123" etc.
So to cite that bots no longer exist as a prominent user hour accumulator is just plain silly.
I've not found anything in the Abuse Reports dialog that points to specific "bot/camper" violations. Torley alluded to bot usage as a reportable offense, but I'm not sure if that is official or just his personal perspective.
Jay said on 8:02PM 8-13-2009
All the Lindens have done is drop them just enough so they can say "it's dropped" without actually doing what they said was policy... which would send the figure through the floor.
Are you that surprised that T is lying?
Tateru Nino said on 8:35PM 8-13-2009
It's true, you can find traffic-gaming bots or campers (or both) inworld in only a few minutes.
Nadine: As far as I know, it's an offense, but not a reportable one.
I don't believe T's lying to us. I'm sure the policies have had an impact and that that impact is ongoing, even if the enforcement rate for them remains less than 100%. I don't interpret him to be saying that bots are completely eliminated from the figures, by any means.
Some of them seem to be out of there (though I can't figure out quite where from), and that *is* having an effect on the figures. I think the usage-band data speaks for that. Has it got a ways to go? Sure.
Jay said on 8:57PM 8-13-2009
Ah but Tateru, you also denied Kate lied to us when she said "Come and talk with Jack and M Linden" and they never showed.
There is no doubt that the Lab have removed just a small number of bots, that small number has had a sizable effect on user hours and concurrent logins (their steadfast number in the past that the platform was popular) yet there are seriously so many more bots in world.
85% of logins over 300 hours a month using non-SL clients and this being a pretty good indicator? That is what 36.5 million bot hours?
4,156 man years of bot camping per quarter.
Tateru Nino said on 9:25PM 8-13-2009
What incident was that?
Jay said on 10:46PM 8-13-2009
The openspace rip off of last year. You claimed that Jack and Katt didn't lie that they were only doing what they were ordered to, forced to stretch the truth...
Yet Jack clearly said "You are using these in ways we don't allow (To live on)" and "You are running more scripts on them than we allow"
Katt said "Come and talk with M and Jack about your concerns" amongst other whoppers like "At no time were Kids banned from exhibiting" despite people like me having in their hands emails from Robin Linden saying that very thing. Again you defended her. Said she wasn't lying.
You called Katt one of the best communications managers around, yet she delighted in eating popcorn after she threw a dead rat in our bed to get her lulz.
Tateru Nino said on 11:04PM 8-13-2009
I wouldn't attribute to deception what is explainable by ordinary error.
Dedric Mauriac said on 3:49PM 8-13-2009
83% of all statistics are made up.
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t linden said on 4:26AM 8-14-2009
Hi there Jay:
b.
t
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Jay said on 5:18AM 8-14-2009
Yay, a straight answer that I intend to hold you to. User to User transactions are an indicator of the health of the Second Life economy. (even with triple dipping)
Time to start pulling your historical data to pieces now, especially those quarters where Z tried to hide something.