Second Life Orange Island experiment comes to an end
by Tateru Nino 
Sep 25th 2009 at 9:00AM
Filed under: Culture, News items, Second Life, Academic, Virtual worlds
Orange Island, a research project of the Orange telecommunications company, is set to close its doors after a long (and quite successful) run in Second Life. Orange Island opened in late 2007 as an experimental project, with the goal of gaining a better understanding of virtual environments, users and their culture, content-creation and collaboration and the challenges of real-time immersive social environments.
That experimental project comes to a close on Tuesday, 29 September at 11AM SLT (US Pacific time), with a final open (voice) meeting with the Orange Island team (and guests) to discuss the project and virtual environment experiences.
In the days that follow, the team will be publishing a report of their findings and results from the project. During the course of the Orange Island project, Orange brought a lot to the Second Life user community, an example that not every corporate presence has emulated, unfortunately. They will be missed, but we're definitely looking forward to their findings.
 |
Are you a part of the most widely-known collaborative virtual environment or keeping a close eye on it? Massively's Second Life coverage keeps you in the loop. |
Reader Comments (Page 1 of 1)
Rik Riel said on 9:06AM 9-25-2009
Orange Island is one of the best examples of a company that "got" Second Life. Rather than build a shiny 3d homage to themselves, they understood that what made SL a unique platform was the resident communities of users that were already there. So they sponsored concerts, talks, and other user-focused events on their island that brought thousands to their sim and created I think a lot of goodwill toward their brand.
Kudos to VW development company Metaversatility for excellent work of this project.
Reply
Yesterday Demain said on 10:06AM 9-25-2009
Rik, thank you so much for your comment. We're really happy our intentions - and actions - translated into something meaningful for the residents.
This would never have happened without the many communities and individuals we engaged with.
Lastly, and also key to this project, was the dedication of a team associating people from Orange, Metaversatility and Extralab, who worked across several time zones to overcome the challenges of a real-time environment that knows no borders.
Thank you also for your constant support, your voice in the metaverse has always been inspiring.
Yesterday Demain
for the Orange Island Team
Reply