Runes of Magic introduces diamond cards at Target
Filed under: At a glance, Fantasy, Business models, News items, Free-to-play, Runes of Magic

Runes of Magic is expanding their diamond trade to a black market. A black market of diamond and goods trade so black that their red ring logo demands fear and respect. They call this place... Target.
Odd movie introductions aside, Runes of Magic is offering their diamonds in new cash card form! For those of us who don't want to run out and throw a credit or debit card at the RoM website, we can now just visit Target and pick up some diamonds (the game's cash shop currency) in our next shopping run at the local strip mall.
Odd movie introductions aside, Runes of Magic is offering their diamonds in new cash card form! For those of us who don't want to run out and throw a credit or debit card at the RoM website, we can now just visit Target and pick up some diamonds (the game's cash shop currency) in our next shopping run at the local strip mall.
Best of all, there's no turn around either on this diamond purchase -- these cards, when used, deposit diamonds into your account the same day. No waiting for your diamond transaction to be approved before you can go spend happy in the item shop/auction house.
Now for the downside -- the cards only come in 20 dollar increments. Not exactly grand if you weren't looking to spend 20 bucks in the cash shop, but hey, you can pick one up and hold onto the diamonds for a later date, right?
In either case, this puts the RoM cards in Target and 7-Eleven now, making it pretty darn easy to grab some currency for this popular and solid free-to-play game.



















Reader Comments (Page 1 of 1)
Dblade said on 8:40PM 10-12-2009
It's amazing how F2P cash cards have suddenly sprouted up in many locations. Even in drug stores like Rite-Aid you can find cards for games like Wizard 101, and the more obscure companies like nstreet and Gpotato.
Companies like them because they are usually pure profit, with no risk of shrink and very little inventory space required. Just put up a 4 foot section of shelving or a spinning rack, and you are good.
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max said on 10:02PM 10-12-2009
Yeah, I love these cards. I just wish Turbine would put some out for DDO.
The Claw said on 11:01PM 10-12-2009
Installed RoM yesterday to take a look at it.. since I was curious to see what level of quality one could expect from a successful game that was built from the ground up as free-to-play with item store.
(the only other such game I've tried was D&D Online, which was of course a subscription game that went F2P after failing in the subscription market).
First impression of RoM is pretty positive, it's a slick and attractive game which feels to have a fair bit of depth to it. Of course, only time will tell how fun it is if you (a) spend nothing, (b) spend a bit of money at the item store or (c) spend a LOT of money. I've heard the horror stories of people spending hundreds of dollars a month just to be competitive.
But for sure it seems like you could do a hell of a lot worse than to try it out, see how much fun you can have for no money or very little money.
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Disataste said on 5:43AM 10-13-2009
It doesn't have any real depth. It's the same old level up and grind dungeons for gear to do more dungeons. The dungeons aren't particularly hard as much as they are a gear check. If you pay money than the gear check is pretty easy to pass. Then once you finally have an awesome set of armor...they will release more levels or dungeons and repeat it all over again.
PvP is tacked on and implemented terribly and again it also supports the buy diamonds or don't play. Classes are horribly imbalanced and PvP at higher levels comes down to 10s or less most of the time.
The entire game is designed to keep you grinding/getting new gear and using cash shop to stat it up. Once you realize it the game becomes stale and boring.
If you don't buy diamonds? Well you'll have a lot less stats and have to spend A LOT of time, I'm talking 2nd job a lot, to even be remotely competitive and even then the fully cashshopped will still put you to shame.
If you're casual its a fine game to keep you busy. However, if your a serious MMO player than getting a P2P game will save you A LOT of money.
kathy389 said on 8:10AM 11-10-2009
Companies like them because they are usually pure profit, with no risk of shrink and very little inventory space required. Just put up a 4 foot section of shelving or a spinning rack, and you are good.
Thanks for the great reading, buy diamonds . I will pass this on to our Ira clients to read.
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