Runes of Magic and Playspan team up for game cards

by Eliot Lefebvre Nov 17th 2009 at 9:00PM

Filed under: Fantasy, Business models, News items, Free-to-play, Runes of Magic

Runes of Magic has been enjoying a nice burst of success recently, and as a free-to-play game one of the biggest things that helps it is increased visibility and access to the game's microtransaction system. So it should come has little surprise that Frogster Interactive has teamed up with PlaySpan to start moving branded game cards into 7-Eleven stores, improving both visibility and accessibility in one fell swoop. In addition, Diamonds will be purchasable at PlaySpan's online store, already a hub for several popular free-to-play game currencies.

The game cards, which will come in $10 and $25 denominations, can be redeemed for in-game mounts, enhancements, and other improvements. Overall, this deal will give Runes of Magic a game card presence in over 46 thousand stores inside the US, a high visibility for a fairly young game that's pushing a still-developing business model. And it's certainly not going to hurt that you can pick up some game currency at the same time you grab a soda and one of those little taquito things for a snack on your way home from work.

Tags: 7-eleven, business-models, f2p, free-to-play, frogster, frogster-interactive, game-cards, news-items, playspan, rom, runes-of-magic

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Reader Comments (Page 1 of 1)

Jeremy S. said on 2:02AM 11-18-2009

A very important point:

I tried this and am in back and forth emails now trying to get a refund.

Evidently the playspan store can only redeem purchased diamonds on United States servers only. The international set of servers, regardless if they are the english speaking ones or not, will not work. At least not at the moment I tried.

There is no information telling you this, until after you finalize your purchase, then hit redeem and it brings up the Runes of Magic account login, where in it only displays the United States servers.

Neurotic said on 3:58AM 11-18-2009

I wish the whole Game Card/Game Time Card phenom would come to more of Europe too. Seems like outside of the US and maybe the UK, the rest of us are screwed.

Gazza103 said on 6:11AM 11-18-2009

Yes it's tough to swallow, especially considering it's a german game.

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