Runes of Magic Save the Children charity event
by Rubi Bayer 
Nov 28th 2009 at 6:00PM
Filed under: Fantasy, Events, in-game, News items, Free-to-play, Runes of Magic
Runes of Magic has a brand new mount available in their item shop: the Moa's Charity Steed, pictured above. While most mounts are priced at 395 diamonds, this one has a special promo price of 295 diamonds. The Charity Steed is aptly named: every time someone purchases one of these new mounts, Frogster will donate 3 Euros ($4.50 USD) to the Save the Children Deutschland charity organization. Save the Children is a worldwide agency that is working in over 50 countries to improve the lives of children through parent education, literacy and nutrition programs, immunization clinics, and acting as advocates for children's rights. (The German site can be viewed here.)
The event is going on now and will last until December 28th, so you have plenty of time to pick up your new mount and enjoy doing a good deed.
Reader Comments (Page 1 of 1)
Satn said on 9:50PM 11-28-2009
You give frogster $15 and they'll give $5 of your dollars to charity, how nice.
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Jack said on 12:32AM 11-29-2009
they got this idea of Blizzard and there 10 bucks pets! Look like its really hard to give money to the charity by the normal way?! And you have to buy a useless in-game item now when you can give any cent you want to the charity the normal way?!
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Jeremy S. said on 1:23AM 11-29-2009
It's the holidays, all games and everyone in the world give more during this time of year.
I don't care where the idea of giving to a charity came from, it's a nice gesture.
Start a thread in WoW, that says "Would you pay 10$ for a mount now, starting at level one, or would you rather just wait for it when you reach level 20?" You will have a very mixed reception of both people willing to pay and those not. And this is on a game that you pay a monthly fee.
Charities all do this year round, especially this time of the year. Why do we have fund raisers, that have events, when the people could just give the money to support the charity? It sort of helps community spirit.
Why have a car wash and have part of proceeds go to charity? Just have people give the money. There is this idea and a zillion others. People hold events, and the same is true for MMORPG communities.
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Vulturion said on 7:33AM 11-29-2009
Absolutely spot-on.
Not to say there aren't cynical charitable promotions out there, but one's like this are absolutely on par with charity raffle tickets or cuddly toys sold by the charities themselves.
Laephis said on 11:05AM 11-29-2009
Absolutely wrong.
These kind of deals are meant to help assuage any guilt you might feel for spending money on a worthless virtual item that you don't even get to own. It's a marketing tool designed to convince people sitting on the fence to go ahead and spend the money because, "hey, it's for a good cause." If you really want to donate to a charity, then give the money directly to the charity...there's no need to line the pockets of a for-profit corporation at the same time.
Jeremy S. said on 4:00PM 11-29-2009
That's an awefully pessimistic view about life. Especially if you live in a capitalist society.
You could easily open up a never ending philosophical debate about that one.
I don't think it makes what I said false at all.
Yes, they are making money, so what? Everyone makes money one way or another, and they are donating proceeds to charity, so yes it doubles for them to make money and support a good cause.
It transcends scams and swindle markets by being legitimate business. They are legit, and with this event they are also donating part of the proceeds to charity.
My friend is selling his first book ever, and he is donating 1 dollar from each sale to support US troops. So is he helping to assuage guilt people might feel for spending money on the book? Is he using it to convince people sitting on the fence? Maybe, but there's nothing morally or ethically wrong with that.
In short, He is selling a book to make money, and hey he is donating some of the proceeds to a charity.
Not such a bad thing. I think we just end up in a circle and go back to the beginning.
I think it's a good thing.