Tracey John
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Tracey John
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When we launched our "Redefining MMO" series over the summer, we began with a look at the terminology behind the games we play -- what the term "MMO" encompasses and what kinds of games it describes. But with the online games market expanding into new genres and incorporating new gameplay and social elements, the definition of "MMO" has changed.
So is it time for a new word?
We reached out to developers working on different MMOs. We asked what they thought about the word "MMO" and if it's time to eschew the term and come up with something new. Read on for thoughts from Cryptic's Bill Roper, Metaplace's Raph Koster, Mythic's Paul Barnett, Nexon America's Min Kim, Sony Online's Laralyn McWilliams, Turbine's Jeffrey Steefel and many more.

Erling Ellingsen, Director of Communications, Funcom:
"A bit surprising to me is that in terms of number of players, it hasn't changed a bit. Ultima Online, EverQuest and Age of Conan has roughly the same number of players per server -- which is quite interesting actually. These worlds have remained quite the same in size, so apart from EVE Online -- which is in a slightly different category because of their game world -- these games haven't become any more massive in terms of population and size of the game world. I'm still waiting for that super-MMO with 500,000 players, one billion square miles of fantasy world and a complex, virtual society filled with political intrigues and personal and social challenges.
"The truth is, however, that the size and scope of MMOs has remained relatively the same except for development in graphical technology. It's the same number of people playing, roughly the same size of the world, and we're doing the same things -- building houses, killing critters, leveling up and looking for loot. In many ways, the MMO genre is still in its infancy, and I am looking forward to more advanced MMOs in the future that really challenge the genre standards.
"We don't need [a new term for 'MMO'] yet, I think. We're still quite early in the MMO era, and I think some of the big changes are yet to come."

Min Kim, Vice President of Marketing, Nexon America:
"By definition, MMO means that a game is massive, multiplayer and online. MMOs therefore provide an environment where one player is able to interact with many other players through a setting facilitated through an internet connection. ..
"Today, the term MMO is taking on a broader definition where character persistence combined with the ability to play with multiple people suffice (i.e. session-based MMOs like Combat Arms, and KartRider). MMOs have evolved to adopt multiple genres, and the gaming genre should now be attached like a suffix to "MMO" to fully describe the type of MMO a game is (e.g. MMORPG, MMORTS, MMOFPS). However, this starts to get confusing for many when one considers online versions of games like Texas Hold'em or Chess, where there are massive player bases that have high levels of engagement and some level of persistence. ...
"I believe the definition of MMOs has elevated to a point where it is bleeding to define games that simply have players that play with each other online. At Nexon, we have tossed the idea of calling our games 'connected games,' 'live games,' 'social games,' etc. However, at the end of the day, our goal is to grow truly massive player bases. The reality is that the majority of these massive player bases probably won't care about whatever we call our games, as long as they are fun and keep them enjoying the experience. Rather than thinking of new terms, I want us to focus our energies on creating great playing experiences with massive player bases to justify the existence of the terms that currently exist.
"When people outside the industry ask me what kind of games we work on, I simply say 'online games.' The frustrating result is that sometimes people respond with, 'I heard those poker games make a lot of money.' ... I would like people to call our games FFOs -- Fun Free Online games."

Laralyn McWilliams, Free Realms Creative Director, Sony Online Entertainment:
"It's interesting, because I think there is a shift in terminology. 'MMO' has come to mean a specific kind of massively multiplayer game, as the short version of MMORPG rather as a general term for all massively multiplayer games (where MMORPG is a subset of MMO). You see the term 'virtual world' used now to describe massively multiplayer games that don't feature strong character progression or RPG elements. We classify Free Realms as a 'virtual world,' despite the game's light stats and character progression, because Free Realms emphasizes moment-to-moment fun over the grind to level 80.
"I think we'll see new terms evolve as the genres deepen and clarify. I would bet, for example, we start to see more sports MMOs, and then we start to see more specific kinds of sports MMOs. There will probably be an 'MMO' sports game, where you level up as a baseball player by playing baseball in the game, and there will probably be a 'virtual world' sports game, where you hang out, talk about your favorite teams, and have fantasy football in a virtual setting. It's such a new area in game development (which is itself a new field) that I think we have only just started to scratch the surface."

Fernando Paiz, Dungeons & Dragons: Eberron Unlimited Executive Producer, Turbine:
"To me, 'MMO' means a game where thousands of players can simultaneously connect together in a persistent world where they can play and socialize together. When the term was first used, it was narrowly defined to be a fantasy RPG game in the mold of Asheron's Call or EverQuest. Today MMOs are quite diverse and can be in a variety of genres and for a variety of audiences.
"[We] probably [need a new term for 'MMO']. But no one has come up with a term for it that is both appropriate and catchy enough. I think 'persistent online game' is the closest phrase that captures the essence of what MMOs are. To me a 'virtual world' specifically describes a shared online environment. You can have a virtual world that is not necessarily a game."

Bill Roper, Design Director, Cryptic Studios:
"I don't think 'MMO' means anything differently now than it did when it was first used, except that now MMO almost always has an implied RPG (role-playing game) attached.
"I think the [term] we have right now is simple and explanatory. If someone is going to make something outside of the understood definition, they should come up with an acronym or terminology that makes sense. For example, an MMOFPS (first-person shooter), or MMORTS (real-time strategy) would be examples of this.
"'Virtual worlds' tend to denote a lack (or limited amount) of directed game play. These are more sandboxes that thrive or die purely on player-generated content. Second Life is obviously the best example of this concept. MMOs do best when the developer continues to create new content and give players new systems to explore with existent characters."

Jeffrey Steefel, The Lord of the Rings Online Executive Producer, Turbine:
"It's been fascinating to see how the MMO game has been evolving over the past 10 years... A lot has happened. Games have become more complex, consumers mostly all have faster internet access, are comfortable buying things online and spending time online. Social connections now happen through the network as readily as in person or over the phone or through mail. Mass consumers regularly consume media content in small chunks through the network; whether its music, ppv video, eBooks, ringtones, games or even now television shows.
"Players don't want to 'play' with thousands of people, they want to play with a small group in the presence of thousands. It's like an old-school arcade. You don't want to play pinball with 10 people, but playing by yourself in a crowded room is a lot more fun. Players have more varied play-sessions. Some still play for hours on end, some want to come in for some quick fun. Subscription is alive and well, but it is not the only way to charge for this kind of experience. Microtransactions, premium services and content, free online play are all creeping into the genre.
"In other words, 'MMO' is too confining. 'MMO' was the spawning point for all kinds of new online entertainment. And it is reaching a much wider audience. Not to mention the critical importance of not only the game, but the service and media infrastructure that surrounds a good online experience.
"So I believe what we're really building is entertainment services, that combine the flexibility and accessibility of the network, the appeal of social networking, the freedom of an online persistent universe, and the structured fun provided by video games. So it's hard to say there is one term that can cover all that this can be or become. I think we need to look at the ingredients -- persistence, sense of place, sense of purpose, social connectivity, social identity, social grouping, participatory experiences and storytelling -- and then perhaps try and find a name for it."

Thom Terrazas, EverQuest Producer, Sony Online Entertainment:
"Obviously 'massive' is the main theme to the name, but what was the target number of people online when the term 'massive' was [coined for] MMOs? I'm no expert by any means, but I believe the term first referred to a couple dozen simultaneous players if not hundreds of players existing in a virtual world, interacting between each other. When it started, it was with a lot of passion from many that pushed the envelope of technology that enabled the first dozen to be achieved. That just set the bar for others to improve on and it continues today. Today, it means everything. It's a game and it's a business and everything in between. It's a place you can go and leave everything else behind, but at the same time, it's a place you can visit and be everything you've ever wanted. It means a release from the real world and an invitation to your imagination. ... I think ['MMO'] only needs a new term for those that don't know what it means right now.....or what it was meant to be."

Rich Vogel, Co-Studio Vice President, BioWare:
"MMO to me means the ability to play with thousands of players in a world. This was actually coined by 3DO back in the Meridian 59 days and later adopted by EA when marketing Ultima Online. ...
"It was coined over 10 years ago to convey a marketing message. There were no games that allowed thousands of players in one environment and it was a great selling point. Today, that feature is well understood. It has branched out beyond the RPG genre into others like MMOFPS, MMORTS, etc.
"No [I don't think we need a new term for 'MMO']. I feel it has become its own category and a mainstream term that people recognize now -- especially after [World of Warcraft]. The term 'MMO' can be applied to any single player genre that wants to have a large-scale multiplayer component. ...
"Star Wars: The Old Republic is an MMORPG in every sense of the term. BioWare has a long tradition of making great story driven RPGs and now we are entering into the MMO market for the first time. Our game has all of the traditional components of MMORPGs like combat, exploration, advancement, great loot, and crafting. However, we are going to add another element to the MMORPG genre -- storytelling the BioWare way."

Raph Koster, President and Founder, Metaplace:
"I think now, at this point, now that we've chopped the 'RPG' part off of it and just say 'MMO,' which by itself is a meaningless acronym. Massively multiplayer online... The problem is the very word massive is not particularly useful. Sorry Massively website! But the problem is that "massive" is kind of relative. New York is a massive city, until you go to Shanghai. It's completely relative. ...
"I was never that crazy about [the term 'MMO']. We've been here before. There was a huge turf battle over the term 'MUD'... There were people coming up with MUVE, multiple user virtual environment... random acronyms people were coming up with to describe the field. Several of us kept saying, 'These are just virtual worlds, damnit!' Part of the reason why that was working okay was it was fairly easy to say, and MUDs do have a very specific kind of family tree that we can point at, and they all fall under virtual worlds.
"That was great until people started calling things -- without any games in them -- 'virtual worlds,' excluding MMO-anythings. This is where you get people saying, 'Well, [World of Warcraft] is a MMORPG, it's not a virtual world.' And it's like...errrr. Because the battle has started all over again with people trying to appropriate the term 'virtual world' to mean Second Life or to mean Habbo Hotel. So now you have things like social virtual worlds and generic virtual worlds, and people think it means just Second Life, and that's... wrong. I'll say it bluntly, that's just wrong, because WoW is a virtual world and so is Second Life, and so is YoVille. A lot of people don't want to claim YoVille as being in the family, but it is. I much prefer to define these things by what they are rather than how many people they hold.
"I do still say MMO, because at this point it usually has the connotation of game. If you say 'MMO' people assume you mean a game. ... Even us design types, we still need to know what we're actually doing. The terms, right? We need to agree on a language so we can talk about it. Disclaiming something that is a massively multiplayer, comma, online, comma, first-person, comma, shooter, and saying, 'Well, it's not actually massively multiplayer online'... whatever. That's clearly marketing talking.
"There are people that call them MWOs, people that called them MOGs, and people that call them POGs. There's PSWs which is an art term for a specific sub-set of virtual world so that one gets misused all the time because it means 'persistent state world.' ... There are some others... PIG, I've seen PIG, 'persistent interactive game.'
Massively: I don't think a game maker would like to call their game a "PIG."
"Probably not."


Fans of the massively multiplayer online game genre know that Ultima Online paved the way for so many other titles. But twelve years later, should we still care?
Though it's still touted as the first MMO to reach 100,000 subscribers, a lot has changed since 1997. The game's on its second engine, and its eighth expansion Stygian Abyss -- with a new playable race as well as new skills and play areas -- launches today. So while longtime fans of the franchise will no doubt be checking out what's new, we wondered if UO had anything to offer those who've never logged on.
"Do we think we'll attract new players? Yes," says producer Calvin Crowner in an e-mail interview with Massively. "I think we will, simply because the average gamer out there is looking for a new play experience. I think they are finding the 'rail' method of adventuring is getting old and want a more expansive 'world' to play in... [Ultima Online is] a world without boundaries that every game since UO has tried to achieve, but not thoroughly captured."
Crowner also talks about the challenges of working on the longtime-running game and if Stygian Abyss marks the beginning of a new era for UO... or the beginning of the end.








| Name | Date |
|---|---|
| Alganon Launch | Dec 1 2009 |
| EVE Online: Dominion Launch | Dec 1 2009 |
| LotRO: Siege of Mirkwood Launch | Dec 1 2009 |
| Star Trek Online Launch (NA) | Feb 2 2010 |
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