It looks like Runes of Magic is getting in on the 4th of July MMO celebrations this weekend. Frogster America has announced that players can usher in Independence Day with bundles of fireworks (minus any fines or risk of bloody nubs), which they can pick up for 1 diamond in-game. They've also said the holiday celebration will bring specials in the item shop with prices on three Power Bundle slashed by 75%.

Frogster America also announced they'll launch a new PvE server tomorrow, "Reni", and there will be other summer activities that kick off on July 4th as well: a community screenshot contest; item and prize giveaways; and a leveling contest for players and guilds on Reni. Be sure to see their full announcement for more details on the Runes of Magic Independence Day contests and giveaways.

My American sources tell me this is a long weekend for you folks across the pond. Something about independence from Blighty a few hundred years ago. Essentially an excuse to let off fireworks, have BBQs, enjoy the fine weather and skive off work. Good on you. It seems like lots of MMOs are using it as an excuse to take the real celebrations in-game. For example, World of Warcraft has the Midsummer Fire Festival which concludes tomorrow with a bunch of snoozing goblin guards and a whopping fireworks display. Likewise, Lord of the Rings Online has one festival with four different names.

Given the fact the games are created by humans, it's no surprise the in-game festivals of all our favourite MMOs share a little in common with actual celebrations in real life. However they can also be handy for people too far away to meet up this 4th of July, most often troops on active duty or family members and friends separated by thousands of miles or even continents. So are any of you out there planning to eschew real celebrations in favour of meeting up with your guildies in-game? Are you going to travel around to see the fireworks or, if you play, WoW raid an enemy city. Do you prefer celebrating such events in-game? Do you mark them on your calendar and anticipate them as much as their real world counterparts? Do you wish the developers would expand world festivals to take account of more important holidays?

EVE Online is a deep sandbox game with the most complex player-driven economy found in any massively multiplayer title. There's enough depth, in fact, that players can establish their own financial ventures in-game, in the forms of bonds and IPOs, and even institutions like banks. However, EVE Online is a game where some players create while others undermine or outright destroy. Trust is a valuable and rare commodity in EVE's setting of New Eden; there are always risks of deception and betrayal. But those willing to take risks are generally the ones who are most successful. Of the player-run banks presently operating in the game, EBANK has billed itself as "the largest financial entity ever seen in EVE."

The secrets of its success? A solid Board of Directors and knowledgeable staff, various safeguards preventing any one individual from accessing all bank assets and, yes, some of that rare commodity called trust.That trust was damaged recently though, when EBANK's (now-former) CEO Ricdic, well-known to the game's playerbase, embezzled the virtual funds he was entrusted with. Although this is permissible by EVE's developers CCP Games, selling in-game currency for real-world cash is not. Ricdic has been banned from the game but his actions triggered a run on the virtual bank, and have shaken the faith many players have in EBANK.

Massively spoke about the incident with LaVista Vista, a former member of the game's Council of Stellar Management who sits on the Board of Directors of this virtual bank in EVE; he also provides commentary and analysis of virtual worlds and EVE on the Eveconomics blog. LaVista told us about the parallels that can be drawn between a banking crisis in the virtual galaxy of New Eden and that of the real world, and how what happens in a game can impact real lives.

Join me as I brave my way through lands unknown in an adventure dictated entirely by you, the Massively readers! Vote for everything from game played to character creation to ultimate goal and watch it unfold in a series of journals and galleries here on the site. Then, as the ultimate goal is reached, we'll do it all over again in a new game!

When last we saw our Guild Wars heroine, she had just finished exploring every city in Kryta and was off to do the same in the Maguuma Jungle. According to your votes, Moira Zonk the Necromancer headed off to unlock each of the eight cities in the Jungle and ultimately reach the Amnoon Oasis in the Crystal Desert.

Now that she sits at the Oasis, recovering from her travels, she's ready to head off in whatever direction you'd like. Keep reading below for more on her travels and the newest poll where you can vote on where she ventures next.

It's been a long run for the Gossip Girl simulation on Second Life, two years in the making actually, but all good things must come to an end. The well trafficked sims will be closing the doors tomorrow, as Warner Brothers and The CW discontinue their virtual marketing campaign for the show of the same name.

But that doesn't mean the Gossip Girl community is dying...

Fans of the simulation will be overjoyed to hear that the Gossip Girl community is transitioning to a new home thanks to the Metaverse Mod Squad, the builders and moderators of the original official sims. While the official sims, and the setting of the Upper East Side, will be retired on June 30th, the new doors will open on July 1st to large fanfare and a great number of festivities.

Warhammer Online is celebrating the fourth of July and summer in general by offering some in-game bonuses, and providing some explosive incentives for participating in RvR. WAR's James Nichols announced the event's official opening yesterday, saying, "It's our way of saying thanks, have fun, and enjoy the start of summer with a BANG!" As part of the event, all players can now take advantage of a 10% bonus to experience and renown gain. On top of this, slain enemy players will drop fireworks that can be used to revel in your victory -- we imagine large skirmishes will end with a whole bunch of colorful explosions for the duration of the celebrations.

These bonuses will be in effect for about a week and a half, ending on the 7th of July.

Last night, Colin and I held an in-game event in Runes of Magic to give away key codes for our Jade Warrior gloves. Not only was this event much more populated than our last RoM in-game event, but we had even more fun meeting players and Massively readers!

As promised, we returned to (or in this case, stayed later at) the server with the most people, and had some great fun just hanging out and chatting with readers of this site, as well as people who have never heard of us before. I know! We were shocked that they exist too! But in total, we gave out 129 codes across the 4 servers. Keep reading below to find out how the numbers broke down per server, and see some great screenshots of the event.

Now that the Summer Festival has begun in Lord of the Rings Online, a new developer diary has been posted that tells us a bit about some of the events, and what's different from previous festivals. This year, party invitations have been sent to each player's mailbox. This is more than a formality -- handing in the invitation will net you a Summer Festival Guide and Fishing Guide, to help with your enjoyment of the festivities and to make sure that you don't miss out on anything that's going on. There should also be an extra little present along with the two guides.

The developer diary goes on to talk about two big events that are taking place during the Festival, The Keg Races at Thorin's Hall and The Taste of Hobbiton. Each of these events has four contestants, and you can learn a lot more about them at the diary. Lastly, it unfortunately looks like the Festival Run Horse Races won't be held this year. However, it's not all bad news: "The festival run token is still being offered as a reward to those who can generate a sizeable quantity of barter tokens. This means the Lithe horse and pony will still be available to those who look forward to owning this eye-catching mount."

If you've made it this far and still haven't received one of our Runes of Magic in-game key codes, let us help you a bit with this post! Included after the jump below is another group of 100 codes for those wonderful Jade Warrior gloves, in addition to the codes we've been adding to our Facebook group page, giving away in-game and tweeting throughout the week.

We understand some of the feedback on our giveaway methods this time around aren't exactly all positive, but just know that we've been experimenting with a few different ideas. Some of these worked, some didn't, but we just hope it's been fun! Besides, wouldn't you rather say you worked to get your gloves, instead of simply clicking a button? Wait, don't answer that. There will be more varied opportunities as the week winds down, you can count on that.

On that note, don't forget to join us in-game tomorrow night for some more code giveaways! And now for some more codes!

CCP Games holds an annual EVE Online Alliance PvP Tournament where player organizations face off against one another, live, in a spectacle of explosions, cunning tactics, ... and occasionally betrayal. This year's Alliance PvP Tournament will mark the seventh annual event. CCP Games likes to get the players involved in ways beyond being tournament competitors, which is good news for the gamers themselves. Rather than having the developers comment with the play-by-play action, we've mentioned that CCP put out a call to the players, seeking PvP experts to be commentators. The final choices have been made and CCP announced the names of this year's Alliance Tournament commentators today, and it's clearly an accomplished roster of players.

Crovan (Dark-Rising), of The Drone Bay podcast fame, will be back again this year. As will Kil2 (coracao ardente), who did a great job last year, and who many players will know from the PvP videos he's released. Verone, arguably EVE's most well-known pirate, will apparently be enjoying the tournament as a viewer rather than commentator this year, but his Veto corpmate Ryas Nia will be on hand at Alliance Tournament VII. Ryas will be joined by two new commentators this year: TeaDaze from Agony Unleashed (a PvP training school in EVE) and Trzzbk from GoonFleet.

This looks like a great lineup of players chosen to speak during the matches. EVE Alliance Tournament VII will begin in early September, and will run for three weekends, culminating in the live video broadcast of the finals from Reykjavik.

Massively Speaking Episode 58 returns this week as Shawn is joined once again by Contributing Editor Colin Brennan and they discuss everything from LotRO Book 8 to Aion and Cities XL beta impressions, and more!

Have a comment for the podcasters? Shoot us an email to podcast AT massively DOT com. Maybe we'll read your letter on the air!

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NDOORS Interactive has issued a press release announcing the launch of a "Mega-Event" for Atlantica Online, offering a variety of prizes, not the least of which is a car -- the Scion tC 2010. Apart from being a Mega-Event, the contest also has a specific name: "Unlock Your Way to Atlantica". Players get a key for each hour spent in-game, and the keys are then used at this webpage to unlock in-game items and chances to be in the raffle for real-world prizes. These include:

• 1 – Grand Prize: 2010 Scion tC sports coupe
• 5 – Alienware 750i*
• 5 – BFG Tech GeForce GTX 295
• 5 – Playstation 3 80GB
• 5 – XBOX 360 Pro
• 5 – Acer H233H bmid 23" LCD Monitor
• 5 – Nintendo DSi Systems

Reading the fine print reveals a few other caveats to winning any of these. Players must be at least level 20 in order to win the out-of-game prizes, and level 50 to win the car. Turning in a key will also provide a 200% experience boost, which should help those trying to hit the minimum level requirements for their swag. Once 2,000,000 keys have been entered the contest will be over and someone will drive away in a Scion (contestants from overseas will have to accept cash instead. It looks like the other prizes are still fair game for international players).

If you weren't able to make it out for our Runes of Magic in-game event last night, it was really a lot of fun! It was great to 'meet' so many Runes of Magic players, and readers of the website.

I started off the evening on the Artemis server, where it took me a bit of trial and error to get the whole speed-cut-paste-between-windows thing down before the chat window scrolled the names away. Two hours later, I finished up on the PvP server Grimdal having met some interesting readers. I have to say, never have I encountered a group of more polite people. I must've heard more pleases and thank-yous than I've heard in a long time, both in-game and out. Even on the PvP server!

It's the sixth anniversary of Second Life opening to the public (not the sixth birthday, which is actually in either March or April depending on how you figure these things), and as usual, Linden Lab is organizing a soiree for the occasion – though once again this year, it's a week later than usual, starting on the anniversary date of 23 June, rather than ending on that date.

Generally, just after 23 June, community (and the Lab's) attention is inevitably drawn away to Linden Lab's SL Community Convention and SL Relay For Life, both taking place later this year, and requiring considerable amounts of organizational attention.

Nevertheless, there's a packed schedule of eclectic events and discussions, starting with Philip Rosedale's opening speech in just 30 minutes time (10AM Pacific time), and 20 regions packed with user-contributed art installations and displays, so there's plenty to see and explore.

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