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Thy doom draws nearer, O Learned Readers, for with each passing day, Hello Kitty Online becomes more and more a reality! The latest information is that those of you fortunate enough to have gotten access to the closed beta will finally find out what it will be like to inhabit the world of Sanrio. The test runs from the 23rd of April to the 7th of May, and interestingly enough, testers will have a DVD of content sent to them, which will include at least a folder of video tutorials, though nothing else has been confirmed at this time.

This MMO has excited a ton of interest in age ranges well beyond the pre-pubescent that one might expect -- expect a First Impressions before too long!

I have to apologize in advance to any stalwart fans of the Hello Kitty franchise who are anxiously anticipating Hello Kitty Online with baited breath. Perhaps it is a sad commentary on the inherent cynicism and snarkiness of your modern blogger, but I have serious doubts about whether or not you will ever see a post about HKO here on Massively without some at least a touch of sarcasm or irony. Fault us for our taste if you will, but never doubt or honesty!

Having said that, this official trailer for Hello Kitty Online demonstrates such innovative new features as character creation, personalized avatars (which is different than character creation, in some way that eludes me), virtual community, farms, in-game items, houses, and mini-games including fan favorites like Rock-Paper-Scissor! In this respect, the game appears less interested in re-inventing the wheel, than in ensuring it is super cute and perhaps slightly creepy. As the game moves into beta in the near future, look for more impressions and news to surface.

[Via ZergWatch]

Last week, Disney Online merged multiple online divisions into a single entity now called Disney Online Studios. I had a chance to talk to the Senior Vice President in charge of it all, Steve Parkis, about the vision for one of the world's most recognizable brands as it tackles the fast-rising casual online gameplay market.

Before now, Disney's online efforts spanned over many different areas: developing Flash based casual games; acquiring the online community, Club Penguin; and building the successful family-oriented MMORPGs ToonTown Online and Pirates of the Caribbean Online. Steve's mission is to bring all of those together to make Disney.com a dedicated casual games destination.

He believes that casual players are more than just Women 35+ and that there is a large, untapped market of players that Disney's brand can draw in. But how does he plan to do that?

Some of you have anticipated it. Some of you have dreaded it. Some of us have been threatened with it, when we've been naughty bloggers ('Follow the style guidelines or we'll make you play it!'). Whatever your reaction to the news, it's finally happening: Hello Kitty Online is currently in closed beta, and will launch sometime in the latter half of 2008.

So, what can we expect from HKO? Appearances from other Sanrio characters: check. Cute explorable zones like the Flower Kingdom: check. Combat system: che -- wait, what? Combat system, guilds, extensive crafting system ... this is an actual MMORPG, not just another cutesy virtual world like Club Penguin or Webkinz!

Color me curious; I've already signed up for the beta. More news as it comes. Keep an eye on Massively for all your superdeformed, facial orifice-less, kawaii character needs.

[Updated: Closed beta actually begins on April 23rd.]