We like to keep our ear to the blogging (under)ground here at Massively because we often find interesting ideas and perspectives on the MMO industry. For instance, Green Armadillo of Player vs. Developer (PvD) just made a bold yet insightful statement about subscription game item shops being the third Trammel. For those unfamiliar, Trammel changed the way most people played Ultima Online and could be considered a paradigm shift in the industry from "harsh" PvP-enabled MMOs to safer PvE.

It's no secret that the rise of microtransactions and MMO item shops (aka real money trading or RMT) are a big change in direction from traditional subscription based MMOs. However, it now seems we're seeing the line blur between the two. Dungeons & Dragons Online, Champions Online, and most recently World of Warcraft are all subscription-based MMOs with built-in RMT. Are we witnessing the birth of the third Trammel?

As for the second Trammel, PvD calls out WoW's solo quest system. Never in any previous MMO did players enjoy such easy soloability and it seems that every triple-A MMO since WoW has relied heavily upon the solo quest system. We think PvD may be on to something here.

At the rate we're getting swamped with information about the upcoming Final Fantasy XI version update, we'll soon be finding out that the update is also adding two new jobs and a level cap increase. Well, maybe not, but Square-Enix has released yet more news about the upcoming November version update. Already we've heard about new gear enhancements, new crafting, job updates, and a reward for content-minded players. The most recent information involves some of the more miscellaneous activities of Vana'diel's inhabitants, including chocobo racing and fishing.

Chocobo races are being changed over to a new schedule system that keeps races running on a consistent real-world schedule to make coordination easier for players. The system is also adding new purchasable items that will have a variety of bonuses for the devoted race enthusiast. Of course, the new items won't be cheap -- nothing in Final Fantasy XI is -- but first through third-place winners in each race will be receiving a much larger amount of chocobucks for their placing, which should make affording things much more fesable. On top of that, there's a promise of more fish to turn in for the popular "In the Belly" quest, with the hint of new equipment. Keep your eyes peeled, as we might well have not seen the last of the additions to this now-massive update.

The term "corporation" in EVE Online is something of a misnomer. While a corp can be run as a full-on business entity, most are just like guilds or clans in other MMOs. It's a group of pilots that join together under one banner for mutual benefit, organised operations or even just to have some nice people to chat to while you mine. For those that can't find a good player-run corporation that's compatible with their aims and goals, there are a few options. One option is to stay in one of the many NPC-run corps but perhaps the most interesting choice is to start your own corp. With the upcoming 11% tax being applied to NPC corps, some of the people currently in those corps may even want to start their own one-man corps to evade the tax.

Running your own corporation provides you with additional tools like corporate hangers and the ability to set up starbases or declare war on other corps. It also opens the opportunity to recruit like-minded individuals and friends into your group so you can work together on anything from mining and mission-running to full-on PvP and piracy. EVE is one of those games that really starts to take off once you start working together with people. Starting your own corp can, however, be a daunting task that carries with it responsibilities and risks.

For all those that have ever wanted to run their own corporation, in this article I explain how to the process of starting a corp, recruiting and keeping the corp secure against threats. I also go into detail on some of the corp operations you can hope to enjoy with friends.

Of all the EVE Online stories I've heard over the years, none have impressed and inspired me as much as those detailing a well-planned corporate heist. These aren't your run-of-the-mill contract scammers or corp hanger thieves. A professional corporate spy can earn the deepest levels of trust, destroy a corporation from the inside out, rob its members of their most prized possessions and then disappear without a trace. They're the people that pull the strings of war in the background, pitting alliances against each other to meet their own ends. The Guiding Hand Social Club's famous 2005 heist remains to this day possibly the single most impressive story in EVE history and serves as a benchmark of value and style for a heist that has seldom since been matched.

When I'm not busy writing about EVE or running sleeper anomalies with my buddies, I find myself delving more and more into the dark side of EVE. From wormhole piracy and courier contract theft to full-blown corporate infiltration, this year has bestowed on me a great deal of experience in the dirty underworld of EVE. In this article, I explain how to infiltrate a corp successfully and capitalise on the opportunities it throws at you.

If you've been following the latest official Alliance Tournament in EVE Online, you've probably been glued to the match videos being posted on Youtube. Every year as I watch the matches, I find myself wishing I'd entered even though my rag-tag group of pilots would probably get knocked out in the qualifying rounds. What you might not know is that the official Alliance Tournament wasn't the first PvP tournament on the block and it's certainly not the only one running. Players have been taking advantage of EVE's open-ended sandbox design to set up their own competitions and arenas for years. They routinely organise successful lotteries, industrial ship destruction derbies, space races, full on PvP tournaments and even poker championships by themselves. Some, such as the BIG lottery, have become long-standing and respected institutions. Organisers of these types of event also have the option of taking a percentage cut for themselves, which can build up to a huge amount of ISK for all the organisation effort they put in.

Have you ever wanted to set up your own PvP tournament complete with prizes and your own unique set of rules? Whether you want to start a new popular competition tradition in EVE or just want to make some ISK off the entry fees, events organising is certainly one of EVE's most rewarding freeform professions. In this article, I dish out some handy information on how to organise and set up a trustworthy tournament without putting any of your own ISK on the line.

Players of the sci-fi game EVE Online experienced another parallel yesterday between what happens in the game's virtual economy and the real-world financial woes that have hit the banking industry. EBANK -- the game's largest player-run financial entity, disclosed that they are 1.2 trillion ISK (InterStellar Kredits) in the red, and froze the accounts of all players and player organizations which had invested with the bank.

EVE Online has one of the most developed virtual economies to be found in any massively multiplayer online game. Given that EVE is a 'sandbox', or an open world where gamers can do as they choose within that setting, the title's economy is player-driven, which creates many opportunities for a clever gamer. EVE Online players can make (or lose) their virtual fortunes as traders, industrialists, market manipulators, and a whole range of other playstyles -- which are all peripheral to the core gameplay of establishing and toppling empires through force or political machinations.

Ahhh, the stock market: The yo-yo that makes people jump for joy or jump off twenty-story buildings. Playing it can be just as exhilarating, frightening, and expensive as a high-octane weekend bender in Free Realms. Well, almost... With the quote-unquote Global Economic Crisis we've been going through, almost all stocks are down from a year ago. Does that mean that now is a good time to invest? It probably depends on whether or not you believe the market has hit the bottom yet.

Word on the street is that the video game industry is recession-proof (or not). When you're pinching pennies, MMOs in particular are one of the cheapest forms of entertainment and escapism money can buy. We're not here to offer advice one way or the other, but we are curious -- do you play the MMO stock market? We did a bit of digging and found a number of stocks from companies producing MMOs:

• Activision Blizzard (ATVI) - World of Warcraft, new secret project
• Atari (FR:ATA) - Champions Online, Star Trek Online, etc.
• Electronic Arts (ERTS) - Warhammer Online, Star Wars: The Old Republic, etc.
  
• Funcom (NO:FUNCOM) - Age of Conan, The Secret World, etc.
• NCsoft (OTC:NCSCF) - Guild Wars, Aion, etc.
  
• Sony Corporation (SNE) - Free Realms, DC Universe Online, etc.
• THQ Inc. (THQI) - Dragonica Online, Warhammer 40k, etc.
  

Based on that list, who do you think is the best investment and why?

When EVE Online's Apocrypha expansion was released, details on how wormholes and the 2500 new systems that came with them worked were sketchy. The advanced Sleeper AI found protecting these systems were a force to be feared, unknown and mysterious. There were no guides, no stories of encounters on the forums and anyone that had mounted a successful expedition was keeping their closely guarded secrets to themselves and raking in the ISK.

My corporation (Pillowsoft) were among the first to launch their expedition, having previously prepared an Orca with a medium POS, fuel, equipment and everything else we thought we'd need. We set up in an unknown system and explored this new frontier with a cautious optimism. Over the months that followed, we learned a great deal about EVE's new wormhole systems and the Sleepers that lived in them. After striking gold many times and making each of our expedition members over a billion ISK richer, we began telling our story and giving up those secrets we had been so careful to protect. Today, a great deal is now known about the "unknown" wormhole systems and with ever more corporations launching their own expeditions, it's now more important than ever to research the Sleeper menace before venturing into the abyss.

Join me for this extensive three-page article where I dole out the fruits of my research on wormholes and begin to untangle the mystery of the Sleepers.

In the first two parts of this guide on mission-running in EVE Online, I explained the basics of mission-running and went on to give a race-by-race breakdown of the most popular mission-running ships. In this final instalment of the EVE Evolved mission-running guide, I dig up my top five tips and tricks for improving your standings, mission-running speed and general mission income in EVE.

Tip #1 - Gaining faction standing
As high faction standing unlocks the agents of every corp in an entire faction rather than just from one corp, faction standing gains are very desirable and often the ultimate goal of early mission-running. In addition to a few other methods discussed later in this article, faction standing gains can be had from COSMOS missions. These are special once-only missions, like quests in the standard MMO paradigm. They are given out by special agents-in-space located within EVE's COSMOS constellations, some at designated agent sites and some hidden away at moons or sites only able to be found with probes. Each of these missions counts as an important mission for the purposes of faction standing gains and their rewards can be extremely good. Using COSMOS missions, it's possible to boost your faction standings from around 4 to up to 6 or 8 in some of these areas.

Read on as I give my top five mission-running tips to maximise your income from mission-running.

In last week's first instalment of this guide, I explained the basics of mission-running in EVE Online and how to find your best agent. In this second part of the guide, I get into the nitty gritty details of essential ship designs for mission-runners. Choosing an appropriate ship and fitting it adequately are arguably the two most important factors in mission-running. While having a weak mission strategy and poor support skills can cause a lot of bother, a poorly designed ship is almost guaranteed death on some of the tougher missions. With the advice in this guide, a little research and a good deal of practice, you'll be well on your way to becoming a mission guru.

Read after the cut for a race-by-race break-down of EVE's most popular and effective mission-running ships, complete with links to some further reading and popular mission fittings.

With the recent news of China banning the exchange of virtual currency for real world currency, it brings up the future of gold farming in that country, and possibly the world. While China is certainly not the only country which employs MMO gold farmers, it's often labeled as the biggest offender. There is certainly a difference between trading real world money for virtual money and trading virtual money for real world money, but this new China legislation shows that the legalities of both practices are becoming real issues to lawmakers.

So we're curious to know how you feel about the whole process of trading in either direction. It was once a stigma among gamers, but many companies are adopting this practice in a legal way, conducted by item stores and in-game currency exchange. Besides the fact that these item malls are supported by the game studios, do you see a difference? If so, what are they? Discuss!

Agent missions are one of EVE Online's most popular pastimes. While EVE is most often lauded for its open-ended gameplay, player-determined markets and PvP action, a significant portion of the game's players use missions as their primary income source. There is something comforting about missions that seems to draw players in. For many, running missions and upgrading their ship with the ISK becomes the focus of their achievements and their primary measure of progress. The ability of mission-running to provide a direct translation of effort into a stable ISK income offers us a reassuringly linear work-to-reward scheme in a relatively risk-free environment. Missions and exploration are EVE's primary PvE experiences and new missions are released with each major expansion to help keep the game fresh for casual players. There are even several epic mission arcs planned for the future, long sequences of storyboarded missions much like the quest chains you might find in other MMOs.

In this multi-part guide, I will thoroughly examine the profession of mission-running, from the basics to ship fittings and finally some tips and tricks for maximising your performance. In this first part of the guide, I look at the basics of mission-running from mission types and rewards to agent standings and how to find the best agent for you.

Many of EVE Online's most prolific marketeers use courier contracts to collect together items from their region-wide buy orders but that's not all they can be used for. Courier contracts were originally intended as a way to pay another player to haul items for you securely using a standard collateral deal but if you know how, they can also be used for theft. Over the years, players have found ways to use courier contracts for profiteering, gambling, and even corporate theft. In EVE's Machiavellian universe, anything you can get away with is fair game. This includes twisting an innocuous game mechanic like courier contracts into a tool for theft and piracy.

In this short article, I examine some of the more creative ways pilots have used courier contracts to steal and plunder their way to the top.

In case you haven't heard, Free Realms just broke the 3M user mark and is averaging 500,000 new users per week. With SOE's aggressive Saturday morning cartoon advertising strategy targeting kids, it may actually continue to grow at this pace. Any subscription MMO would be happy as a pig in slop at these numbers because of the guaranteed revenue stream, but what about a F2P/RMT MMO?

We recently discovered an interesting tool to guesstimate F2P/RMT MMO earnings called the "89/10/1 Rule." This rule says that 89% of your players won't spend anything, 10% will spend the bare minimum, and the remaining 1% will spend extravagantly.

After chatting with Massively staff who play FR, we came up with some numbers to play around with. The bare minimum in FR is $5 per month for a basic subscription. We also think the average heavy spender could easily drop $30 in a month. Let's apply the rule, shall we?

• 2,670,000 spend nothing ($0 total)
• 300,000 spend $5/month ($1,500,000 total)
• 30,000 spend $30/month ($900,000 total)

The grand total using the "89/10/1 Rule" is $2.4M revenue per month. That fancy, made-up number isn't too shabby at all. A subscription MMO charging $15/month would need 160,000 subscribers to pull in the same amount. Now, if only we could get some confirmation (nudge nudge, wink wink)...

Hello adventurers! It's been a while, hasn't it? We've been put off track thanks to an anime convention and a certain holiday, but we're back and better than ever! Last time I said we were going to talk about the auction gouse, and that's exactly what we're going to learn about today!

Final Fantasy XI's auction house isn't your standard ebay-esque system. While there is bidding, there is no such thing as a buyout, and you can't actually buy from a specific person. Items are put into the auction house, you can see if there are any of a certain item in-stock, and you can choose to place an amount of gil for that item. This type of auction is a variant on the silent auction, where there is no auctioneer and rising bidding price. Interested? Keep on reading and we'll get into the specifics of how this system works -- it's a little tricky at first.