Massively^™

With EVE Online's time-based skill system of character progression, multiple accounts are pretty commonplace amongst the hardcore and even semi-casual player. CCP even occasionally holds special discounts for the opening of new accounts, called the Power of Two program. EVE is unique in the way that it handles alts, in many ways. Since only one character can be training at a time, and, unlike other MMOs, there is no real end to the training a character will do, if you want to start something new from the ground up, you're going to need to either scrap your existing character, or open up a new account. Today, we'll take a look at how to go about creating an alt.

A few years ago now, I heard a news story about a man who traded one red paperclip for a house. There were several intermediate trades, but the basic gist of it was that he started with a paperclip and traded up from there until, eventually, he was offered a house in Saskatchewan in exchange for a movie role.

I remember thinking then what an interesting concept it was (and wishing I had thought of it first). He really did not need any particular skills except maybe negotiation. He did not need any money. In the early stages, he probably didn't even need a lot of buzz. Just some connections and a dream.

In more recent times, I have seen similar things done in games. Using the auction house and connections with guildies, friends, or just willing participants in the streets, it is entirely possible to trade your way to fame and fortune without ever picking up a trade or completing a quest.

Players and pundits alike have been pointing to NPD figures as an indicator that PC gaming is in a decline compared to console sales. However, as pointed out by Randy Stude, PC Gaming Alliance president and Intel gaming program director in a recent interview, these figures ignored MMO subscription sales, something NPD hadn't been tracking until earlier this year. "And lo and behold, after just a quarter of research, they found -- under a rock that they hadn't looked at before -- a billion dollars."

While Stude was essentially calling for the PC gaming industry to come together to clear up this sort of confusion, there is more at work here than simply saying that PC gaming is hale and healthy based simply on MMO subscription numbers. For one thing, MMOs are merely one arm of the industry, not the industry itself. World of Warcraft alone must count for a significant total of those NPD numbers, not to mention virtual worlds like Club Penguin.

PlayNoEvil points out an interesting blog entry on cheating in Runescape. The poster, who wishes to remain anonymous, describes himself as a retired Runescape cheater who devoted five years to the 'darker side' of the game. He states, "This article details all the intricacies of Runescape and cheating and what really goes on behind the scenes, I assure you that it will surprise you."

The poster, identified only by the name ThirdEyeOpen, lays out how cheaters and buyers operated as a would-be organized crime ring. 'Welcome to the Dark Side' is his chronicle of how he began his Runescape cheating career, and how it all ended. He recounts being 'interrogated' online by Jagex Ltd. about his activities, and how the subsequent account banning led to a malevolent wish to get even. His anger eventually snowballed into the creation of an organization of similar-minded individuals, mostly other teenagers, who accumulated a fair amount of real-world currency through exploits in Runescape before cashing out altogether. It's an interesting read -- perhaps a bit disturbing in the sense that he views cheating as a kind of playstyle -- but worth checking out all the same.

Via PlayNoEvil

A recent article in The Times Online offers a few choice phrases from Nancy Smith, the executive in charge of the Sims Division at Electronic Arts, regarding a possible future direction the franchise could take. It begins with Smith saying that the Sims " ... may soon become a multi-player game." Apparently the popularity of virtual worlds and MMOs like Second Life and World of Warcraft is something EA wants a part of, so their idea is to provide " ... more and more robust community features."

Aside from the ability to interact with one another, what are these community features? The article doesn't reveal anything concrete, and Smith is very careful not to commit to specifics. In fact, the entirety of Smith's comments seem to indicate both an ambivalence toward the power of online gaming and a desire to be seen as being focused on moving the franchise forward by incorporating aspects of that same power. Add to this the strange lack of understanding of how the online space works for many MMOs, and you've got a conflicted EA on your hands -- the same company that canceled EA-Land, which might have been the perfect test bed for any online distribution/content model EA wanted to experiment with.

What's going on here? We'll take a shot at understanding this after the jump.

It's been tough times recently for NCsoft. Sales of their big-budget sci-fi MMO Tabula Rasa have been less than spectacular and their numbers for the first fiscal quarter of 2008 were disappointing, to say the least. In a recent report by GI.biz however, NCsoft CEO Geoff Heath expressed optimism about his company's prospects for the remainder of the year. Despite having no new titles in the cooker (Aion is still beyond the horizon at this point), Heath is of the belief that his company's portfolio is strong enough to simply grow their way back to profitability, saying, "This is a pretty robust business - if you get it right - you've only got to look at World of Warcraft."

Far be it from us to doubt the sincerity of Heath's statements, but that's a heavier dose of optimism than we're accustomed to seeing from an executive. To be sure, NCsoft's portfolio of games is probably the most robust that exists within a single company, and if Lineage II continues growing as strongly in Korea as it as has been, his comments may very well come to fruition. One simply wonders if their aging stable of games is going to continue to see growth in a marketplace that grows more crowded by the day. To be put it nicely, we're less confident than Heath.

Cryptic Studios has announced that they're hiring people "to work on our upcoming next-gen MMOGs." This alludes to Jack Emmert's earlier remark at GDC 08, when he mentioned a "secret sci-fi project". And now that it's clear that Cryptic is growing, it just adds delicious fuel to the fire.

A look at their Current Openings page reveals that every department has openings, which is good for would-be respondents, but reveals nothing for clue-seekers. As always, we'll let you know as soon as anything leaks, but this blogger dares to hope for the official resurrection of Star Trek Online.

[Thanks, Christine!]

In the MMO business, RMT is frequently treated as a dirty word. Though some companies are trying to embrace the trend with home-grown or acquired RMT designs, these efforts appear to be thinly-veiled attempts to curtail an undesirable black market by simply internalizing and controlling it.

In an interesting (though somewhat old) paper on the Social Science Research Network, South Korean Judge Ung-gi Yoon argues that despite court cases in his country ruling to the contrary, the trading of virtual property is a practice that should be allowed under the existing law. While developers maintain a legal grasp on the IP rights that govern the ownership of in-game items and currency, Yoon argues that the very existence of trading within the game grants players a tacit right to exchange in-game items. And moreover, since what is being traded is really the right to use certain items earned in-game, the ability to transfer this right via RMT can be inferred without much controversy.

The paper is thorough examination of the South Korean perspective on the topic, and deconstructs some oft-held misconceptions about the legality of certain clauses in MMO terms of service. It's a good read.

A couple weeks ago we introduced Steve Williams' notion of mudflation, its causes, and a general framework for its eradication. On Friday, he posted part two of his three part economic plan, suggesting that the best way to remove currency from the player economy was to replace large money sinks like item repairs with frequent, small, invisible tolls for things like entering a city, using reagents, and changing zones. By making these sorts of things invisible instead of up-front, you can stem the devaluing of your currency without pissing off the players, or so the argument goes.

This blogger is far more fond of having money sinks that yield tangible results. Things like player housing (and the subsequent decorating that goes along with it), guild cities or hang-outs (CoX's Supergroup Base system works quite well), or more types of crafting always seemed to yield better results. Even though the concept of an invisible toll system is really in the players' best interest , we can't imagine the response being anything other than vitriolic. In any case, we're looking forward to act three of Williams' economic treatise to see how he wraps it up.

PMOG, which we've covered before, has launched today, coming out of a 10-week beta phase. It's ready for everyone to jump into, leveraging the power of constant site-surfing into a rather unique interactive experience for anyone with a Mozilla-compatible browser.

Interestingly, PMOG isn't taking advantage of the opportunity for extra revenue by allowing websites to pay to be included as special landing areas, where players could receive additional badges just for visiting. This both reflects well on them and makes the inner capitalists in us cry out in agony. Sign up for PMOG today!

When's the perfect time to launch your brand new virtual world? The one that will send kids hunting through their parent's wallets for money for new outfits for their virtual puppy. The one that will have people busily importing their five thousand-strong MySpace friends list into your Scooby-Doo-themed social networking site, The Haunted Amusement Park. Your Shiny Whiter Teeth virtual world that will launch aside your new toothpaste. It all depends on your target audience, says Electric Sheep's Giff Constable.

If you're going after the coveted pre-teen dollar, best to launch it just as the kids are getting out of school. Their parents will likely have their guard down and be more permissive. Though that won't work with college kids. Get them just after exams, but before the new semester. They'll be playing and getting their friends to play so when the new semester starts, your foot is in the door.

Adults aren't likely to play during the Summer (when their kids are hogging the computer, no doubt) -- grab them in the Spring or the Fall when the pressure of summer or the holiday season aren't on their minds. But if you're tying your virtual world to a toy or other consumer item, then the holiday season is your strong season, and you should launch in the Fall in order to make a big splash.

You can spend all the time you need on your virtual world, polish it to a high sheen, but if your intended audience is off doing something else ... you won't have the launch you want.

Despite what the bitter naysayers have been claiming about the addition of ATMs to EA-Land just before its complete closure, it appears that Electronic Arts won't be claiming all those last-minute Simoleons after all. In a recent announcement, EA-Land Community Manager Parizad Parav has said that every transaction completed through an in-game ATM will be completely refunded by the company. Remember that these transactions were the conversion from real dollars to virtual.

It's nice to see a big company doing right by its former constituents, when they have no real obligation to do so. Of course, it's no skin off of EA's nose either, as their pockets are plenty deep enough to cover this amount. Still, it's a sad affair all around -- at least this will be one less point of angst among the formerly faithful.

[Thanks, Sean!]

Acclaim Games, producers of 2Moons, have announced their new partnership with TrialPay, a service that offers people something they really want in exchange for buying a different item. Here's how it works: Companies will make money from TrialPay by offering their customers something for free -- in this case, Acclaim Coins, which can be used to purchase items in-game. If the customers purchase goods or services from TrialPay's advertisers -- for instance, a delivery of FTD flowers, or a Blockbuster membership -- the advertiser then pays the full value of what the original company is offering its customers.

It seems a little convoluted, and somewhat sketchy -- wouldn't it just be easier to stick with the pay-for-money option, which is already in place? Either way, money is leaving the hands of the consumer, so it isn't clear what benefit is obtained. If you must buy something, go straight to the source, we always say!

For many players, the mysteries of a virtual economy are best left as that -- a mystery. The numbers, the abundance of terminology, it all conspires to create an environment where players generally don't want to know why the economy works, they just know that they'd rather it did than it didn't. Is that really too much to ask?

Steve Williams of Living Worlds proposes some potential solutions for curbing mudflation -- that seemingly unstoppable inflation that occurs at the endgame when players accrue large amounts of currency and the once high price of rare goods comes tumbling down. He proposes that it's actually possible to limit the amount of currency available in the economy by allowing players to use alternative currencies like vendor trash to barter for basic services like armor repairs. It makes sense, since repairs and vendor trash generally exist in limitless supply and don't actually need to be a part of the economy proper. This is only Part One of Williams' proposed system, so we'll have to check back again soon for his full set of ideas.

The Silicon Alley Insider has the latest iteration of its "World's Most Valuable Digital Startups", a list of 25 privately-held companies with products or services on the Web. They say 'iterative', because they plan to continually update the list as market values change.

Companies of note on this list are Webkinz, the purveyors of virtual pets, valued at an estimated $2 billion dollars; Habbo, makers of Habbo Hotel, valued at $1.25 billion; and Linden Lab, the hosts of Second Life, valued at $1.1 billion dollars. If you're wondering about how they've come up with these valuation numbers, they explain their methodology, which essentially consists of four main components: implied valuations in recent financing, financial performance, market share and market size, and growth rate.

The Webkinz model is well-supported by now; it's essentially Beanie Babies in digital. Habbo Hotel is doing well enough to almost become a household name. Second Life gets the lion's share of public eyes on it by being the target of everyone's assumptions. Honestly, we're surprised that all three of these companies are still privately owned. Any bets on how much longer that will last?