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MMOGology: Mobile MMOGs

Filed under: World of Warcraft, EVE Online, MapleStory, Game mechanics, Ragnarok Online, Opinion, Second Life, Free-to-play, MMOGology, Mobile



Several weeks ago at Apple's Worldwide Developers Conference (WWDC) Steve Jobs announced the 3G iPhone. The announcement wasn't much of a shock to industry experts since other cell phones have been using 3G networks for several years. In order to remain competitive, it was only natural for Apple to hop on the 3G bandwagon.

What was, perhaps, more unexpected was the consumer friendly price point of $199.00. Of course there are a few not-so-hidden caveats involved with that sweet price point. First you have to qualify for the subsidized price, then there's the mandatory two year contract with AT&T and an increase in the price of the iPhone's data plan. Regardless, what it means to gamers is a budding mobile gaming platform. The iPhone now has its own software developer's kit (SDK), 3G network capabilities, and is priced to sell. Increased accessibility, higher data transfer speeds, and the ability for developers to conjure up new applications can only mean good things for the future of mobile MMOGs – especially on the iPhone.

Of course, maybe the future of mobile MMOGs seems so bright because its current state is so dim. As someone who has never even attempted to play an MMOG on a mobile device, I'm curious as to what exactly is out there and if anything is worth my time. If you're curious too, join me for some more info on mobile MMOGs after the break. I'll discuss the current state and limitations of the platform, some existing offerings, and take a look at what the future might hold.

Continue reading MMOGology: Mobile MMOGs


MapleStory patch 0.56 adds desert region, rad surfboard drops

Filed under: MapleStory, Events, in-game, Patches, Casual

MapleStory's 0.56 patch has gone live! The patch's additions are impressively robust; they include a new region and town, guild alliance support, windowed mode support, auto-inventory sorting, macros, and extra party search features.

The new area is called Ariant. You'll find it on the continent of Ossyria. Apparently it's some kind of Arabian Nights-esque desert setting (summer, desert; they're both hot -- get it?). A whole slew of new quests, NPCs, monsters, and items have been introduced as well. Of course, the shop has been updated, too. A special event begins with this patch -- summer-themed items like surfboards will drop throughout the season.

Dude, that's like totally rad! Um, sorry. You're right; that was uncalled for.

Source

MapleStory product coordinator talks cake monsters, weddings and doom flounders

Filed under: Fantasy, MapleStory, Interviews, Free-to-play

Over at WarCry, Sheloman Byrd - the product coordinator for free 2d MMORPG MapleStory - has been giving the lowdown on the game and its lighthearted approach. Popular among gamers around the 17-18 year old range and extraordinarily successful economically, MapleStory offers side-scrolling anime-inspired action with a heavy emphasis on quirky fun.

Weddings have been a surprisingly popular element of the game (a phenomenon we also saw with Angels Online) with the choice of either a Vegas style wedding or a Cathedral one. The latter even involves quests, with the groom having to hunt for items and the bride seeking the blessing of her parents. Married couples in the game also have exclusive content, including a Party Quest of their own.

There's clearly demand out there for wedding content in MMOs - at least the bright and bouncy teen-market kind. CoX released a Wedding Pack containing exclusive costumes and emotes not so long ago, although weddings there are still purely roleplaying affairs, as they are in WoW. We can't help but wonder what the result would be if more games supported in-game marriage. Is that what the teen demographic really wants?

Source

The Social Gaming Summit: Casual MMOs and Immersive Worlds

Filed under: MapleStory, Business models, MMO industry, Club Penguin, Casual, Academic, Virtual worlds, Massively Event Coverage, Kids


Friday the 13th: An inauspicious day for the superstitious crowd, but a great day for attendees of the Social Gaming Summit, held in San Francisco. The day saw a schedule full of great panels, populated by some of the industry's finest movers and shakers, among them representatives from Gaia Online, Nexon, Three Rings, and Gamasutra, among others too numerous to list here.

A particular highlight of the conference for this blogger was the panel entitled "Casual MMOs and Immersive Worlds", which provided a lively discussion on what it means to create a virtual social space, how to monetize free-to-play content, and what exactly is a casual MMO? Trying to divide attention between listening raptly and taking notes is difficult; here is the result, along with the panelists, after the jump.

Continue reading The Social Gaming Summit: Casual MMOs and Immersive Worlds


MapleStory reaps over $29 million in U.S. virtual item sales

Filed under: MapleStory, Business models, Economy, MMO industry, News items

2007 proved to be a good year for Nexon in the United States, particularly with its free-to-play MapleStory. The Wall Street Journal (subscription required) reports that the although the game has 85 million users worldwide, only 5.9 million of them are U.S. players. Given the relatively small percentage of its player base located in the United States, it's surprising that MapleStory made an absolute killing on in-world transactions in 2007; the WSJ reports that 'Nexon's U.S. revenue last year more than tripled to $29.3 million from $8.5 million the prior year.'

Jeremy Liew provides some additional commentary on the Nexon windfall over at Lightspeed: "With $30m in US sales and 6m US registered users, assuming a 20% "active player" rate and 10% "buyer rate", that implies an ARPU of $20/mth which sounds about right and is consistent with number we've seen from games in Asia. It sounds like the US will be following very similar models of virtual goods monetization that we've seen in Asia." It's interesting that the predominantly Asian business model of legitimized RMT is already gaining some degree of acceptance in the United States, albeit a slow acceptance.

Via PlayNoEvil

Source

An ION 08 interview with Nexon America's Min Kim [Updated]

Filed under: Betas, MapleStory, Business models, Events, real-world, Game mechanics, Interviews, MMO industry, New titles, Casual

In a recent interview at Ten Ton Hammer, Nexon America's Min Kim spoke out about some of the company's plans for upcoming games, including their online FPS entitled Combat Arms which will be entering closed beta next week. He also talks a bit about another upcoming MMO title being produced by their Vancouver studio, but details are still not available.

In addition, Min Kim speaks at great length about some of the existing titles they have have available in Korea, that they're hoping to port to the North American audience, including the wildly-popular Korean title KartRider. To garner interest with North American players, Min Kim realizes that the audiences are different, and social competition is where it's at. No other information was said about KartRider's introduction to North America, but he says more details will be available soon.

Update: Though we initially listed both Audition and KartRider as games Nexon was looking to bring to North America, Audition has been available to North American audiences for some time now, complete with a catalog of familiar songs!

Source

Celebrate Maple Story's 3rd anniversary with Big Puff Daddy

Filed under: Fantasy, MapleStory, Culture, Events, in-game, Game mechanics, News items, Free-to-play

Nexon's super-popular MMO Maple Story is celebrating its third anniversary with a slew of new content. Among the new items and events players can look forward to are the ability to temporarily become a monster, a series of special Maple weapon drops, Boss Clones combat, the new Yakuza-themed region called Showa, and a unique Maple Story Anniversary Hat.

But perhaps best of all, a rampaging attack by the cake-based monster called Big Puff Daddy! No longer will his people be oppressed, devoured at will simply because they're delicious! (Note: while we do not have a photo of BPD, chances are good that it will look nothing like the photo to the right) If you're a member, enjoy the new content. If not, now would be a great time to join!

[Thanks, Robert!]

Nexon coils up the Long Tail at VIDFEST 2008

Filed under: MapleStory, Business models, Culture, Economy, Events, real-world, Making money, News items, Free-to-play, Academic, Mabinogi

The Vancouver International Digital Festival, or VIDFEST, is an event for digital media professionals. This covers all aspects of media, including animation, Web 2.0, and gaming. Nexon, makers of Maple Story and Mabinogi, among others, will have a presence there, and in fact have managed to get Chris Anderson, Wired magazine editor -in-chief, and author of The Long Tail and the upcoming Free: Why $0.00 is the Future of Business to speak at the keynote address on the 23rd of May.

It's easy to see the connection; Nexon has proved that the free-to-play/microtransactions model can be a successful one. American MMOs are still reluctant to try this out, preferring the standard subscription model instead. Perhaps Anderson can sway the hearts and minds of the captains of the digital industry?

[Thanks, Robert!]


Nexon's Min Kim on the importance of Target to free to play gaming

Filed under: MapleStory, Business models, Culture, Interviews, MMO industry, Free-to-play

Today Gamasutra has up a massive interview with Min Kim, public face for the Korean gaming powerhouse Nexon. Kim has spoken on numerous occasions at various industry events on overcoming challenges for free to play gaming. Those challenges have translated into huge opportunities, with games like MapleStory, Kart Rider, Mabinogi, and Audition earning Nexon big money. According to Kim, the microtransaction business model the company uses across its titles is responsible for that success. Many other MMO developers have attempted to emulate that success, but their entrenched position 'since the late 90s', has made that difficult.

Some of Kim's most interesting statements surround their interactions with brick-and-mortar retail outlets. "We didn't really take off until we got the cards into Target and Best Buy and 7-Eleven. Over 50 percent of our player base doesn't have access to plastic, between 13 and 17. They just couldn't pay, so we'd effectively lose more than half our business. So that payment side is, I think, one of the biggest battles that people will fight." He goes on to discuss the possibility of Nexon games on the Xbox 360, the role of games in South Korea, and the misconceptions Western developers have when entering the free-to-play marketplace.

Source

MapleStory, Nexon's hidden juggernaut

Filed under: Fantasy, MapleStory, Business models, MMO industry, Free-to-play

The Korea Times has up a piece on Nexon's MapleStory, a title that the article refers to as a homegrown success story. Though it's long been known that the game has runaway worldwide popularity, the article adds some concrete numbers to that perception. How accurate the numbers are, of course, is only for Nexon to know. They're still food for thought. According to the Times, Nexon just recently signed contracts to spread MapleStory into a total of 60 countries. Brazil and Vietnam are the 59th and 60th. They also claim the game has 83 million players overall. 18 million are in South Korea alone.

They also touch on the game's success outside of the online games arena. There are over 700 MapleStory-related products, from comics to card games, on the market right now. My favorite factoid: the highest-level character in the game is played by a man in his 40s who runs a pizza joint. He lives in the city of Gwangju.

[Via PlayNoEvil]

Source

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The Daily Grind: monthly fee or microtransactions?

Filed under: World of Warcraft, Lord of the Rings Online, MapleStory, Business models, Classes, Economy, Making money, Trickster Online, Opinion, Free-to-play, The Daily Grind

We have covered this peripherally before, but while that post focused on buying items through microtransactions, we'd like to ask you: what's your preference? A few MMOs have monthly fees that are also set up for discounted bulk purchases -- you pay less per month if you buy, say, 6 months at once -- but then there's the oh-so-enticing free-as-a-bird model, with microtransactions for better gear thrown in.

But it's not just about items or time, is it? Do you feel that paying a monthly fee to your favorite MMO is an investment in your gaming future? Is it enough of a reward for the development team? If you're playing a free-to-play microtransactions game, can you still vote with your dollars if your favorite class gets nerfed? All things being equal, which is better?

GDC08 Highlights: The future of Virtual Worlds and the end of GDC08

Filed under: Fantasy, Galleries, Screenshots, MapleStory, Business models, Events, real-world, Events, in-game, Game mechanics, Interviews, MMO industry, New titles, Previews, News items, Free-to-play, Browser, Hands-on, Casual, Massively highlights, Academic, Education, Virtual worlds, Gaia Online, Kids


The Future of MMOs

The Future of MMOs panel liveblog

Team Massively was there to live blog one of the most anticipated panels of GDC08. On it were a few names you might have heard of, like Cryptic Studios' Jack Emmert, Nexon's Min Kim, BioWare's Ray Muzyka, and Rob Pardo (who has apparently worked on some sort of popular fantasy game). We blogged a blow-by-blow account of the jabs, cuts, and parries from these Massive genre heavyweights.

Continue reading GDC08 Highlights: The future of Virtual Worlds and the end of GDC08


The future of Disney Online: An interview with SVP Steve Parkis

Filed under: Fantasy, MapleStory, Interviews, MMO industry, New titles, Pirates of the Caribbean Online, Club Penguin, News items, Toontown Online, Habbo Hotel, Free-to-play, Casual, Virtual worlds, Free Realms, Hello Kitty Online, FusionFall


Last week, Disney Online merged multiple online divisions into a single entity now called Disney Online Studios. I had a chance to talk to the Senior Vice President in charge of it all, Steve Parkis, about the vision for one of the world's most recognizable brands as it tackles the fast-rising casual online gameplay market.

Before now, Disney's online efforts spanned over many different areas: developing Flash based casual games; acquiring the online community, Club Penguin; and building the successful family-oriented MMORPGs ToonTown Online and Pirates of the Caribbean Online. Steve's mission is to bring all of those together to make Disney.com a dedicated casual games destination.

He believes that casual players are more than just Women 35+ and that there is a large, untapped market of players that Disney's brand can draw in. But how does he plan to do that?

Continue reading The future of Disney Online: An interview with SVP Steve Parkis


The top 5 free MMOs

Filed under: At a glance, Fantasy, Puzzle, Galleries, Screenshots, Dungeon Runners, MapleStory, Puzzle Pirates, Business models, Game mechanics, MMO industry, Pirates of the Caribbean Online, Opinion, Mythos, Free-to-play, Casual, Massively highlights


It's been said that the best things in life are free. Whoever said it probably didn't have MMOs in mind, but it's certainly true that there are many quality games out there that are completely free to download and play. Here's a list of the top 5 free massively multiplayer online games.

Now, to pre-empt the equally massive glut of angry emails and comments I'm sure to receive for leaving someone's favorite title off of this list, I'm going to state right up front that these choices are based completely on the number of times I've heard them mentioned with favor by a variety of different sources. I make no guarantees of having played any of these MMOs, so they're not necessarily my personal picks. But if I keep hearing people mention them in different contexts, there must be something to them. In short, these games are popular for a reason, and if you haven't played them, you might find that they're worth your download. We begin after the jump!

Continue reading The top 5 free MMOs


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GDC08: Massively is Live at the Future of MMOs panel

Filed under: World of Warcraft, Fantasy, MapleStory, Business models, Culture, Game mechanics, MMO industry, New titles, Opinion, Virtual worlds, Massively Event Coverage



Today at GDC Massively is liveblogging a sort of 'MMO Keynote', a panel entitled simply "The Future of MMOs". A simple title, perhaps, but probably the most anticipated event for Massive game designers and fans alike. On it are a few names you might have heard of, like Cryptic Studios' Jack Emmert, Nexon's Min Kim, BioWare's Ray Muzyka, and Rob Pardo (who has apparently worked on some sort of popular fantasy game). Moderated by MMORPG.com's Jon Woods, it's sure to offer some insights into the games of tomorrow.

Below the cut is our blow-by-blow account of the jabs, cuts, and parries from these Massive genre heavyweights. The last time I saw a get-together like this was at the Austin Game Conference, and the result was a spectacular confrontation. If ... you know ... you like MMOs. Otherwise it's a bunch of guys talking generalities about "those addictive games".

If the idea of the mind behind World of Warcraft talking about the games that he loves, along with observations from one of the founders of BioWare, combined with the insights of a tabletop gaming champion and a pioneer of Korean gaming doesn't interest you ... why are you here?

Read on!

Continue reading GDC08: Massively is Live at the Future of MMOs panel


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