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Our mission: infiltrate SOE's Seattle studio, obtain intel on The Agency, regale the awesomely hyperactive lead designer Hal Milton with questions from left field. Operatives were dispatched, urban primitive ladies were photographed, and foyer introductions were presided over by a really cool gun. Stay tuned for more news about living the life of an elite agent, and check out the gallery for tour photos featuring concept art from The Agency, giant robots, and a not-so-secret reveal.

In an interview with the Seattle Times, John Smedley, President of Sony Online Entertainment has stated that MMOs for the PS3 will be a strong feature for the system's longevity. "I think MMOs are going to be a real strong selling point for the PS3 long term - there's going to be some great ones on the PS3."

While it's obviously too early to say what those titles might be, Smedley does mention the upcoming title The Agency, by saying that "[SOE is] trying not to distract them." We like the idea of the Agency team as having diffuse enough focus that something shiny might keep them from hitting their development milestones. Whether or not Smedley's right about MMOs being good for the PS3 remains to be seen. Perhaps he ought to check out our earlier post on the topic.

[Via CVG]

In the second installment of The Agency Q&A with Lead Designer Hal Milton, we learn a bit more about operatives and how they will work. If you missed the first part of this Q&A from last month, you can find it here. Also be sure to read all of our continuing coverage of SOE's upcoming spy MMO.

The Agency's operatives seem to be the largest RTS or micromanagement angle of the game. You can collect them, upgrade/level them and send them out to do their own specialized dirty work for you. This includes everything from stealthy assassinations to investigative reporting to filing paperwork. There will also be an item-based aspect of the operatives where you can gain the rarer ones after especially extensive quests. Hal even touches on the possibilities with operative-based PvP, which could essentially be very comparable to Guild Wars' Hero Battles.

In-game advertising is a touchy subject to most players, but it's becoming an inevitable reality. With the increasingly-high costs of game production, developers need to seek other means of revenue besides the trusty subscription fee from players. This is where the in-game ads come in. It's a way for game companies to harmlessly offset production cost inflation.

Wait, did we say harmlessly?

The truth of the matter is, the majority of players are skeptical on the effectiveness and necessity of in-game ads. They're distracting and need to be tailored for a specific target-market in order to be even halfway believable. For instance, you can't have a Coke ad in World of Warcraft. Actually, any billboard ad would just not work in a fantasy setting. So for this reason, are we going to see an influx (even more) of sci-fi MMOs created for the sole purpose of including in-game advertising?

In a recent Q&A session with Hal Milton, SOE Seattle's lead designer for The Agency, we get a glimpse into some new info on the characters, leveling and ranking system put in place already. We find out how the six specialties work according to the outfit your player wears, and how certain items can increase your level in a unique system of proficiencies and badges to prevent a typical linear leveling system.

There's also word on a mind-blowing alias system which is based on how well you can act the part of the alias you're assuming. For instance, you're in disguise in a bar, and you may start to seem a bit out of place. By performing certain actions that people would normally do in that environment, you're tricking them into thinking you're actually NOT a spy. Of course if you act suspicious, you'll blow your cover! Then, everyone will scream NARC and it's all over for you.

Hal Milton, The Agency's lead designer, recently had a lengthy chat with GameSpotUK about Sony's upcoming spy MMO. He revealed quite a bit of new information about the game, including its spy versus spy (PvP) mode.

PvP will have a mix of arenas supporting both casual and official game types. There will also be optional crossover missions that start off as PvE and morph as UNITE and ParaGON agents come into conflict over shared or competitive objectives.

At launch hundreds of PvE missions will be available and take place throughout Europe, Central America, and East Asia. The modular system will allow them to easily expand to cover the globe.

If you're anything like most members of Tabula Rasa's Spy class, you were first intrigued by 2 things: the chance to scare noobs in Alia Das disguised as a Thrax, and the immense power of the blade. Seriously, does it get any better than that? In a recent announcement for patch 1.7, we're informed of a reduction in the blade's damage coming soon. It was inevitable that this would happen, as it is general knowledge that the blade is extremely overpowered. It is also inevitable that many people who play the spy would get upset about this change.

Fortunately, the good folks at Destination Games have offset the cons with some pros. For one, we have the wonderful new changes to most of the Spy's best abilities, as well as complete revamps of old, under-used abilities. Cloak Wave will now... well, it will now work. This includes the intriguing concept of the spy's entire squad actually being invisible to other players when in a PvP situation.

So will a high percentage of spies completely ignore the ability buffs and concentrate on the blade's damage reduction on this upcoming patch? Yes, probably, but not this spy. I look forward to the class being more about real stealth and strategy, and much less about hack and slash.

Not less that two hours ago we were discussing the ways that FPSes have co-opted the trappings of MMOs, and now this. Ubisoft has announced that, as part of an IP-purchasing deal with spy-genre mogul Tom Clancy, they'll be working to create an MMO based on his works. We're just guessing what the gameplay might be like above, but company CEO Yves Guillemot seems determined to get one out the door.

The game isn't even in the works yet, as Ubisoft has little experience in the post-WoW MMO marketplace, but Yves thinks they already have the technology in-hand to make the game. He also noted the abundance of options they have as regards setting: "You have Splinter Cell, Sam Fisher, the Rainbow [Sixes], the GRAWs and all the other new creations we have. So this [IP acquisition] will make that [MMO] product a really big product." This was apparently a foregone conclusion from some time ago, according to Yves. They were merely waiting for the right opportunity to jump in. It getting a might crowded out here for anyone else?

Or, maybe not. Global Agenda is an upcoming title by Hi-Rez Studios that calls itself 'spy-fi'; puzzle that one out, go ahead, we'll wait. Purportedly espousing a game system of tactical espionage, the gameplay video available seems more like Halo than Splinter Cell. Not that there's anything wrong with that.

Using the Unreal Engine 3, everything looks nice and moves smoothly. Other features of the game include racing for advanced technology before other players receive it; capturing and holding strategic locations; and special tech like stealth suits, holographic disguises, and remote control robots. This shows promise, and we'll keep our ear to the ground -- or at least, our sonic wavelength remote analyzer.

MMO Gamer recently got a chance to sit down with Kevin O'Hara, designer for the hotly anticipated SOE spy-thriller The Agency. Among the things O'Hara touches on during the interview are his thoughts on what subscription model they'll use (it's completely up in the air at this point), the wisdom behind directing the game at consoles (O'Hara believes the shooter gameplay will endear it to that audience), and how bosses in a spy game might be slightly atypical (you may travel to their volcano lair and win the day with a hand of poker instead of fighting).

One thing I found particularly interesting was the way they're trying to balance fast action with the fun and sense of place that comes from existing in a persistent world. The Agency as he describes it will have a "hub-and-spoke feel to it" where most of the mission-based content will necessarily be instanced. He also mentioned how PvP will be accessible at the touch of a button, tossing you right into the middle of a multiplayer map. In this respect I almost feel like they're paying too much homage to the game's shooter roots. If I wanted to jump into multiplayer deathmatch utterly lacking in context, I'd put in Call of Duty 4. I'm hoping they give slightly more of an incentive to make it akin to traditional MMO PvP. Just, ya know, with guns and spy gadgets.

Ken Smith, writer for MSNBC's gaming section sure does crank out a bunch of Top 5 lists, some are ridiculously bad. In a more serious effort, The Agency is the only MMOG to rank on his "Top 5 Most Anticipated Games of 2008" list. Who cares, right? Tons do, well enough to say "your list sucks." Skimming through two hundred plus comments Warhammer Online received more votes than any other MMOG due to launch sometime this year. (Who knew MSNBC's gaming site was that popular?)

Tapping into Massively's metrics I can tell you that Warhammer Online easily beats out The Agency in the war for eyeballs, but you know what other MMOG beats it? If you guessed World of Warcraft, you're wrong. Second Life currently holds the top spot. Don't worry, we'll be posting more and more about Warhammer Online and The Agency, more so after both games launch.

As for the video above, if you've been keeping tabs on The Agency there isn't much new footage. Matt Wilson, the dev shown peddling the goods, claimed the team is still undecided on whether or not PS3 gamers will play with their PC counterparts on the same servers. John Smedley, SOE President, reiterated last month that it was unlikely given that it would give PC players an unfair advantage. Given the conflicting statements, I guess it's still up in the air, although, I'd go with Smed on this one. Smedley also reassured player accounts will be universal and not tied to a specific platform. As noted in the video, the game is still in alpha.

MTV Multiplayer's Tracey John sat down with the female members of SOE's The Agency team to talk about not only their upcoming MMO (which looks hot), but what it's like to work in what John calls a "male-dominated field." While it's true that much of the videogame market is still dominated by men, there has been quite a bit of inroads made in terms of female developers in the MMO genre-- DDO's Senior Producer Kate Paiz jumps to mind, but from NCSoft to Bioware to Linden Labs, there is now quite a bit of female representation on MMO and RPG development teams.

Most of the talk centers around "G.I.R.L.," short for "gamers in real life," which is a program set up by Sony to "educate and recruit women in the videogame industry." They do say that they don't feel they've faced many challenges because of their gender, and considering that the gaming audience has changed quite a bit in the past few years, that's not really a surprise. But they have had to make a few woman-specific calls as developers, like making sure a female outfit in The Agency didn't show off a characters' bra line.

Interesting read, if only to see how far women have come into the field of videogame development, and yet how much farther there is to go.

In an interview with the Next Generation site, SOE CEO John Smedley noted that 'crossplay' capability in The Agency is unlikely to see the light of day. PC and PS3 controls are just too different to allow players to compete head to head, though he notes players won't be lock into one format or the other. Paying players should be able to log into the game on either the PS3 or PC as they see fit.

Said Smedley, "Would the mouse player have a unique advantage? Would we have to make the auto-aiming system on the console a lot better to compensate for that? That would take some of the skill element away on the console." The company's commitment to making this game a fantastic twitch-based experience on par with something like Counter-Strike would seem to be restricting the scope of the project; a good thing, I think.

Yesterday we handed out some new The Agency screenshots from SOE's CES presentation. That was cool enough, but in case you still weren't satisfied, there's a video of the presentation up on GameTrailers. Oh, and it's embedded above, obviously.

The presenter calls The Agency "24 meets Alias meets Counterstike," and that seems appropriate enough. The game can be played either in first person mode, or in a Mass Effect-esque over-the-shoulder perspective. It looks like you'll be able to run through instanced encounters with other players and/or NPCs, and there are scripted heroic moments in addition to the usual shoot-'em-up stuff. Our favorite moment occurs when the player revives a fallen ally with defibrillators.

It looks like the game borrows a lot from single-player game conventions, so it's not super innovative, but it's still refreshing to see an MMO that's not an action-bar-based, numeric-stat-grinding, sword & sorcery, D&D-style DikuMUD clone.

We're here at CES and in between long stretches of bedazzlement by hot gadgetry we had a chance to sit down with the SOE folks and have a look-see at their upcoming cross-platform, spy-themed MMOFPS, The Agency. Stay tuned for our upcoming impressions, but for now we'll leave you with some new eye candy from what looks to be a seriously promising title.