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Filed under: Virtual worlds

Second Life plateaus during Q3 2009

Filed under: Business models, Economy, News items, Opinion, Second Life, Virtual worlds

Linden Lab has released the figures for the third-quarter performance of Second Life.

If you want the short version, it wasn't a growth quarter. Q3 2009 figures were not really very distinguishable from Q2 2009. There's actually nothing wrong with that. Growth plateaus are occasional and inevitable and generally represent a good opportunity for engineering and support to catch up a little with the service.

Exclusive interview with Linden Lab CEO Mark Kingdon

Filed under: Interviews, Second Life, Virtual worlds

Mark Kingdon, Linden Lab's CEO, has been a bit of a mystery figure since his appointment about a year and a half ago. While he has not been uncommunicative, it's been hard to get a very good sense of the man at the helm of Linden Lab, his passions, interests and direction.

We were very pleased, therefore, when he took the time to sit down with us and answer a whole grab-bag of questions, about himself, about Linden Lab, and – of course – about Second Life. Bear with us, because we've got a lot of ground to cover.

Linden Lab launches Second Life Enterprise beta, Second Life Work Marketplace to come

Filed under: Betas, Business models, Launches, News items, Second Life, Virtual worlds

Linden Lab, the company behind the Second Life platform is launching the open beta of Project Nebraska today. Project Nebraska was the working title for what is now called Second Life Enterprise, a standalone Second Life solution for enterprise use.

This "Second Life in a box" solution, is actually in two boxes. It consists of a combined software and hardware bundle, including two 1RU rack-mount servers, prepackaged as an appliance and configured to provide virtual environment and voice services, ready to use with standard Second Life viewer software.

But that's not all.

Avatar dress codes might happen sooner than you think

Filed under: Business models, Culture, News items, Second Life, Virtual worlds


You're in a business. Your business has a presence in Second Life. In your business, you have two furries, three hot vixens who probably belong in a strip club, the token emo goth guy, and the dude who made his avatar just like his real world self. Everyone's happy with how they look and how they represent the company, right?

Well, according to the analysts at Gartner Inc., the winds of change might be blowing through virtual companies. The analysts are saying that over 70% of all virtual companies will end up adopting avatar dress codes by the end of 2013, in a move to look more professional and focused.

While avatar dress codes aren't the best option in the world, we too understand that some level of conformity in virtual business is needed. Of course this all depends on the business, as more independent companies can take a looser stance on dress codes. But, in a world where you can be literally anything, you might want to add some level of professionalism to your business avatar.

A video guide to the Second Life Terms of Service

Filed under: Video, Guides, News items, Second Life, Academic, Virtual worlds

'I cannot read the fiery letters,' said Frodo in a quavering voice.

'No,' said Gandalf, 'but I can. The letters are English, of an ancient mode, but the language is that of Lawyers, which I will not utter here. But this in the Common Tongue is what is said, close enough:

'You agree to review and adhere to the guidelines on using "Second Life," "SL," "Linden," the Eye-in-Hand logo, and Linden Lab's other trademarks, service marks, trade names, logos, domain names, taglines, and trade dress..'

He paused, and then said slowly in a deep voice: 'These are the Master Rules, the Terms of Service that rule all accounts.'


Well, a joint-project of Rhys Moult with Curtin University and the Tabor Adelaide iYouth Project has produced a video which essentially summarizes the 7,500 word Second Life Terms of Service in a straightforward and easy-to-digest form. It's top work, and you can check it out, after the fold.

What compromises would you make to reduce Second Life copyright infringement?

Filed under: Economy, Opinion, Second Life, Legal, Virtual worlds

Seems that most of what you hear in and about Second Life recently revolves around creator rights, copyrights, trademarks, intellectual property rights, infringement and so forth. It's not that intellectual property infringement is new – you can certainly replicate content with the official viewer if you know how – but it is in the limelight and a major feature of Second Life discussions by virtue of assorted high-profile infringements, and legal actions.

Copyright infringement can't be made to go away. Since the Statute of Anne in 1710 originally codified copyrights in law, infringement has only been somewhat quelled by various means, never practically eliminated. In these predominantly digital times, there are many new tradeoffs could be made that could reduce the incidence of infringement, but at the cost of also reducing functionality.

How to email a Second Life DMCA notice

Filed under: Economy, Tips and tricks, Second Life, Legal, Virtual worlds

While Linden Lab allows you to submit a DMCA notice via post or fax, there is a third option that's valid while you're waiting for the promised new DMCA process to come along.

While many service- and platform-providers insist that they do not accept emailed DMCA notices, if you submit them correctly, the provider is lawfully obligated to accept them. Interestingly, a proper DMCA notice by email can actually give the recipient more surety about the identity of the submitter than faxed or posted notices.

PlayStation Home no longer a priority for Sony?

Filed under: Business models, MMO industry, Virtual worlds, Home, PlayStation Home

Opinions on PlayStation Home seem to differ -- it doesn't have the kind of flexibility and user created content that's made Second Life successful, but it does provide social spaces and content linked to the games and other media we enjoy. For others, like writers at our parent site Joystiq, it's a brave new virtual world where the fine art of Quincying can thrive.

Now that PlayStation Home has gained some traction with its install base and users are making microtransaction purchases, does Sony intend to develop the marketplace further? Not immediately, according to PlayStation Home's Pete Edwards. Edge Online quotes Edwards, speaking at the London Games Conference this week: "It's been a long road. We've proved there is a market out there and we've got a lot of people that spend a lot of time in [Home]. It's not a priority right now but there is a business model there."

[Via G4tv's The Feed]

The Daily Grind: Do you use PlayStation Home?

Filed under: Culture, Opinion, The Daily Grind, Consoles, Virtual worlds, Home


Now here's an odd question that could only be thought up at 8 in the morning. If you own a PS3, are you an avid user of PlayStation Home, or do you avoid the console's virtual world like the plague?

We ask because the world seems to present two very different versions of itself. On one hand, some of the mini-games are kinda interesting, the virtual environment does take full advantage of the PS3's graphical capabilities, and the virtual spaces for the different PS3 games are kinda cool.

However, on the flip side, you get to deal with the worst of the PlayStation Network community while you can't completely remove them from your screen. If you make a female avatar, get ready to get swamped by every guy in a 30 virtual mile radius no matter how you're dressed.

So tell us why or why not you use Home, and don't be afraid to give us all of the gritty details. Go readers, go!

Second Life designers burned at Burning Life

Filed under: Bugs, Business models, Exploits, Crafting, News items, Second Life, Legal, Virtual worlds

Remember Kevin Alderman (known in Second Life as Stroker Serpentine), CEO of Eros LLC who is one of the plaintiffs who have filed a lawsuit against Linden Lab for negligence with respect to security and failing to act in accordance with their obligations under the DMCA? Well, it can't be a good week for either him or for the Lab.

During Linden Lab's Burning Life event in Second Life this year (a sort of living pop-art showcase and party that draws many spectators) persons only presently known to the server logs left a cache of copied content, including at least one of Alderman's latest products, and a whole swag of other content belonging to other designers – free for the taking.

It isn't really Burning Life's fault, but if you had to place the stuff somewhere where many people would take it, none-the-wiser that it was unlawful content, that would be the best place at this time of the year.

What voice does for MMOs

Filed under: Culture, Opinion, Star Trek Online, Virtual worlds, Star Wars: The Old Republic

One of the big claims about Star Wars: the Old Republic is that the game is meant to be fully voiced, from start to finish. On the flip side, Star Trek Online will not be fully voiced -- in fact, its executive producer Craig Zinkievich recently made some statements asking more or less what the point of voice acting in the game really is. To quote: "It adds something to the game, but I don't think that VO-ing all of your text provides for that big a bang for the buck in terms of immersion."

Bio Break seems to disagree rather emphatically. As he points out, voice is one of the most immersive and important parts of a game world in which our immersion is, by necessity, limited. We can only hear or see what's going on in front of us, which makes the things we hear and see all the more important. (Or makes a USB taste simulator all the more urgent.) He points out, quite rightly, that each of us have at least one or two bosses that we remember more on the strength of their voice acting than because of the fight itself.

Bioware, of course, has long offered a great deal of voice acting in its games. It remains to be seen if the promises of pervasive acting in Star Wars: the Old Republic will be carried out, but the discussion about how important voice is will remain either way. Take a look at the article, and share your thoughts in the comments: is it important that a game have full voiceovers and cutscenes, or is that a distraction without much relevance?

Second Life users can flag accounts as bots, to no effect

Filed under: Economy, News items, Second Life, Virtual worlds

Linden Lab have installed a new account setting for Second Life users, where an account can be marked as a 'scripted agent' (which you can call a 'bot' if you prefer). At present, it isn't actually known what effect the marker has, or to what use it is being put. At some future time, we are told, it may be used to exempt accounts from contributing to the Second Life parcel-traffic system.

Right now, though, it's sort of like being asked "Would all citizens who have firearms and do not use them to break the law, please leave your name at your local police-station." That is, there doesn't seem anything actually wrong with the idea, but you've got to wonder why it is being asked at this time.

Linden Lab to alter third-party Second Life viewer policies

Filed under: Business models, News items, Opinion, Second Life, Virtual worlds

Yesterday, Linden Lab made an announcement regarding third-party (or after-market, if you prefer) viewers that has so far elicited a vociferous response from some of the more outspoken Second Life users, and those involved in after-market viewer-development. The announcement largely revolves around upcoming policies that have yet to be decided.

This is compounded partly by there being two announcements. One directly emailed out and one on the blog, both of which carry somewhat different information. The announcement is a lead-up to a series of "brown bag" sessions which are advertised to determine the details of the scheme.

The gaming renaissance

Filed under: Culture, MMO industry, Opinion, Academic, Virtual worlds


In the early 70's, some clever chap programmed a pile of circuits to create a primitive game we all know as Pong. Fast-forward some forty years down the line and we're now battling Orcs in Azeroth and flying spaceships in the far-reaches of another galaxy. An entire games industry has erupted from those first simple arcade systems, with people designing and programming games for kids and adults alike. In the 90's, the first generation of kids that grew up with those early game systems became the ones making them and a virtual renaissance in game design ensued. Those kids that grew up wishing they could make their own games started to realise their dreams and the games industry as we know it came forth. More recently, the people that grew up with early MMOs have begun to hit the games industry and we're seeing a rebirth of the genre.

In this article, I look at the games industry explosion and how it relates to the generations growing up with games. I ask whether the MMO genre is headed for its own great gaming renaissance and take a speculative look ahead at the future for MMOs and the games industry as a whole.

Missing something in our MMOs, part II: Electric Boogaloo

Filed under: Culture, Game mechanics, Opinion, Virtual worlds

A few days ago, we posted about Brian Green's musings over what's missing in our MMOs. Steve Danuser has taken the time to take a look at both that post and further incidents of ennui through the MMO blogosphere, and come to a similar but slightly different conclusion -- that what's missing isn't the fault of what's already there. The problem isn't the quests, it's that so few of them feel heroic or individual, and they're more or less your only option for progressing through the game. The problem isn't the exploration, it's that there's no real incentive to bother. In short, that we don't need to penalize people who enjoy these parts of the game, we simply need to stop penalizing the people who don't.

It's an interesting and astute observation that gets at the heart of the real problem -- that game design has moved forward, and by and large this is a good thing. All of the improvements in design we've seen over the past several years, even in games sometimes derided as clones of World of Warcraft, is evidenced that the game industry has a clearer idea than ever of how to do effective achievement-based progression. What needs to be addressed is not the formula, but the scope and the specifics. Something is missing, but there's no sense in throwing out what's there and well-polished to try and find it.

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