It seems like I've written that before... In fact, just over a year ago when I was a very new blogger on Second Life Insider I wrote "Is the future of the internet on course?" But it's close. I am not claiming in this piece at all that Second Life is perfect. I'm not going to pretend there aren't major changes I'd make in it, as well as major changes in the pipeline that we report on. I'm more thinking from a developmental point of view.

Let me tell you a quick story. You'll probably recognise parts of it. About 25 years ago there was this geeky thing called the internet. No-one but the really hard-core used it. About 10 years later it started to become more commonly available. There was a mixed reaction. Some people leapt in. Some dithered. Have a look at www.nissan.com if you don't believe me - it's not a car-manufacturer. Take the example of bookstores - most traditional bookstores didn't do much, but a few people tried, and a few new people got into the mix. Many of the new ones, and many of the traditional ones fell by the wayside. This totally radical new company started to establish itself. Who hasn't heard of, and almost certainly used Amazon (either in the US or in their own country or both.

Let's assume the next major evolution of the internet is a 3D virtual environment - like Second Life. Someone will become the Amazon, the Google of the 3D internet. We keep hearing that there is a competitor to Second Life coming along - but they keep failing to actually manifest. The odds suggest that the longer this carries on, the more likely it is that Second Life will be the basis of the 3D internet. It's not a guarantee of course - anyone remember Netscape?

So, what do you think? Is 3D internet the next big thing? Is Second Life the Amazon and Google of 3D internet, or is it the Netscape? If it is the Netscape, who is the Firefox? The Internet Explorer? The Safari?