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It's been a great week on the west coast, for the second annual MMO-centric Seattle conference. Now called ION, everything we've heard has indicated that this week's event was a tremendous success. Massively was there in force, and below you'll find the ins and outs of the sessions and meetups we attended.

	Focusing on the community manager One of the strengths of MMOs are their communities. The stronger a community around an MMO is the more likely that game is to last into the foreseeable future.
	State of online games keynote Globalization is one of the session tracks here at ION 08, as befitting an industry seeking the holy grail of a truly global marketplace for online games. Tuesday's keynote was delivered by Won II Suh of Neowiz, a Korean online games company with 20 titles currently supported or in development by 1000 employees across 8 regions around the world.
	John Smedley keynote shows off Free Realms and The Agency When you think of Sony Online Entertainment, what comes to mind? I'm sure that Everquest, Everquest 2, Star Wars Galaxies and Planetside are some of the titles which most people think about. From what I've recently seen in John Smedley's keynote at ION 08 that's all going to be changing in the near future.
	SOE Seattle studio tour Our mission: infiltrate SOE's Seattle studio, obtain intel on The Agency, regale the awesomely hyperactive lead designer Hal Milton with questions from left field.
	MMOs and the television content model (SGW) Joseph Ybarra, SVP of strategic operations at Firesky, the publishing subsidiary of Cheyenne Mountain Entertainment, presented a session today at ION 08 about the Stargate Worlds production model that borrows heavily from Hollywood and TV models.

When you think of Sony Online Entertainment, what comes to mind? I'm sure that Everquest, Everquest 2, Star Wars Galaxies and Planetside are some of the titles which most people think about. From what I've recently seen in John Smedley's keynote at ION 08 that's all going to be changing in the near future. While he did tease the audience with a hint that, "There's more Everquest in our future." Smedley left the topic of EQ at that. I've certainly had my thoughts on what the next Everquest experience should or could be like, but it's just my own personal wish.

So why are we going to be looking at SOE in a different light in the near future? Two games are the reason why: Free Realms and The Agency.

Earlier today Sony Online Entertainment and Live Gamer released a joint statement announcing their intentions to collaborate on player-to-player RMT auction services for future titles. Both Free Realms and The Agency, in development at the moment, will offer this moderated transactional element at launch. In past SOE titles, such as EverQuest II, RMT services have been non-existant or highly limited. With these new games, all players will have the opportunity to engage in in-game item trading for real money.

To clarify what the company has in store we contacted Mr. John Smedley, CEO of SOE. In our brief conversation about the announcement we touched on how this might affect the games' interactions with the PlayStation 3. We also talked about SOE's hopes for a farmer free playing environment, and what this might mean for the future of the company's relationship with Live Gamer. Mr. Smedley went even further, giving us a few sneak preview comments hinting at topics he'll be discussing in his keynote address today at ION 2008. Will a Pokemon-esque card battle system will be coming to Free Realms? Read on to find out.

Gamasutra carries word that Sony Online Entertainment has announced their intentions to offer RMT services for both Free Realms and The Agency when they're released. These services will be offered through the third party company Live Gamer, likely in a similar arrangement to the company's current model on the EverQuest 2 title. This news comes just a day after the announcement that Live Gamer will be working with Petrogryph Games on their upcoming free to play MMO.

Both The Agency and Free Realms have been recognized as possible RMT/Free to play titles since they were announced by SOE last year. The Agency will feature a card-based system which puts human assets at the players fingertips. Called Operatives, this living loot will most likely be tradeable via Live Gamer's managed RMT service. Similarly, Free Realms will offer purchasing options to players in the form of outfits, pets, and special items. Tradeable items might include collection compontents. Tentative plans also call for Free Realms to offer 'event tickets' to free players that would allow them to participate in subscriber-only services.

The full release is after the break. Stay with us for future coverage of this announcement, as we've contacted both SOE and Live Gamer for comment.

Imperial-paid bounty hunters, elves, cat-men, sci-fi soldiers, elves, secret agents, and yet more elves are already donning their garb and readying their fake ears; Sony Online Entertainment has announced that this year's Fan Faire event will be held from August 14th to August 17th at the Las Vegas Hilton. It took some time to establish this date, obviously, but it sounds like it's going to be a good time. The usual live events, costume contests, receptions, banquets, and developer roundtables are already in the works. This year's event will feature more looks ahead to in-development Sony Online titles, which we assume means The Agency and Free Realms. There will also be a community address, the second in as many years, from SOE President John Smedley.

Every year the community team tops themselves with game-specific events. This year the in-development title out at SOE-Seattle, The Agency, is listed as one of the games on tap for live events. Interestingly, Free Realms is not. While there aren't any details on the site yet, the team already has their work cut out for them. We've been eying up this summer with trepidation: July has Comic-Con and E3, while August has Leipzig, Dragon*Con, PAX, and Gen Con, with Gen Con running opposite Fan Faire itself. Convention attending gamers, we salute you; you've got some hard choices to make.

GameDaily landed an interview with SOE president John Smedley in the wake of the recent corporate shuffle that moved SOE into the PlayStation family.

Smedley said a lot more this time than he did when he spoke with WarCry last week. He commented on the departure of Sony Pictures head honcho Yair Landau, saying that it's only a coincidence that the SOE move happened at the same time. He also suggested that the move is a bit like "coming home," since EverQuest was originally developed under SCEA's banner.

Most interestingly, though, he said that while SOE is committed to multi-platform releases (read: PC and PS3), he believes the PS3 has a "massive advantage" over the PC for developers and publishers of MMOs. This is because because the system is "a stable platform where every customer has an online box ... and we don't have to worry about graphics cards or anything like that." That this is an advantage is true; that's why a lot of the recent growth in the industry is in web-based games that will run on any hardware (like Sherwood). But it'll be interesting to see how The Agency and the DC Comics MMO do on the PS3.

[Via PS3 Fanboy]

There have been debates and discussions since the days of EverQuest (or EverCrack) about the addictive nature of MMOs. Here at Massively we've repeatedly discussed the nature of addiction. Whether it's commentary from Dr. Phil, gender-based addiction studies, China's schizophrenic attitude towards online games, crazy gaming spouses, or out-and-out comparisons between MMOs and drugs ... we've talked about it.

Whether MMO addiction is all perception or has some basis in reality, it's a topic of discussion that just won't die. I think this stems, at its base, from some basic components of MMO game design. Massive games are designed, simply by their very nature, to be played for long periods of time. The speed of going from 20-60 in World of Warcraft may have been increased, but it still takes a fantastically long time. Compare 'beating' WoW by hitting 70 with finishing the story in a game like BioShock or Half-Life 2. What many argue is the best game of last year, Portal, takes about as long to complete as some guilds use just to get organized for one raid.

Should designers try to make these long play sessions unappealing? Cameron Sorden over at Random Battle wonders aloud about this, and I'm forced to wonder along with him. Read on for my thoughts.

Sony Online Entertainment (the group behind EverQuest, Star Wars Galaxies, and other landmark MMO titles, for the types of readers who need answers to questions like "Vhat eez zees ... 'video game' theeng?") is relocating within the Sony empire. Starting April 1, SOE will operate under the Sony Computer Entertainment, Inc. banner.

That means that SOE prez John Smedley will be reporting directly to Kazuo Hirai, who is President and CEO of SCEI, and one of the masterminds behind the success of the PlayStation brand. According to the press release, they're making this move so that Sony can use the talent and resources at SOE to push its online gaming agenda on the PlayStation 3 console. Currently, SOE reports to Sony Pictures Digital.

SOE has already been working on PS3 projects for a while now, including the spy-themed shooter MMO The Agency, and Free Realms, a family-friendly, microtransaction-fueled endeavor. Even though the press release didn't come with new game announcements, it's big news. There's been a lot of debate about whether the XBox 360 or the PS3 is the best online gaming platform, but this new structure could give Sony a new edge.

The popularity of titles like Club Penguin and Webkinz is undeniable. This past Christmas saw the Webkinz servers just crushed under the new load of happy plush owners. It shouldn't come as a surprise that traditional game-makers are looking to this niche as a new area for profit. Earlier this month we brought you the news from CES that Sony Online Entertainment would be rolling out a new 'pay-it-forward' style community outreach program with the title Free Realms.

But ... what exactly is Free Realms? Today we've got some impressions of that title for you, gleaned from watching pre-recorded video of gameplay at the Consumer Electronics Show. We also spoke with Laura Naviaux, Director of Global Marketing for SOE and SOE CEO John Smedley about the project, to get a feel for their enthusiasm about the game. While generally here at Massively you're far more likely to see us discussing a game like Lord of the Rings Online or World of Warcraft, this is a title well worth looking into. Free Realms is essentially an attempting to combine the look and feel of a traditional MMO title with the conversation and mini-game focus of a kiddie game. With very little exposure to the public in a 'hands-on' format as of yet, it's hard to gauge how successfully the title actually achieves that goal.



The ideas they're introducing with the game are intriguing just the same. The developers have obviously looked to other casual titles for inspiration, and have taken notes from the successes and failures of these other online projects. What results is a mélange of the familiar and the original that almost begs for further clarification. Read on for descriptions of their loose 'class' system (which will be familiar to fans of The Agency), the idea behind their instant play system, and what exactly you're going to be able to buy with microtransactions.

Craig "Grimwell" Dalrymple passed along word that the voting has begun to determine where this year's Sony Online Entertainment Fan Faire event will be held. The Station.com forums are hosting the poll and discussion, which offers four options:

• June 19 - 22 : Orlando : $149 per night
• June 26 - 29 : San Diego : $125 per night
• September 4 - 7 : Las Vegas : $115 per night
• June 26 - 29 : Orlando : $149 per night

The annual Fan Faire is an SOE-sponsored event that allows players to meet with each other face-to-face. It also allows for the developers, producers, and community managers to reach out to the playerbase, putting a voice and personality to the differently colored names on the forums. The company offers MMO-themed events and different panels, to allow the customers to more fully explore their favorite games. You can see details of previous Faires at the official event site, including highlights of last year's Las Vegas show.

As you might expect from the price options, Vegas is currently winning this particular horse race. Just from my perspective, I really hope they don't end up choosing early September: Fall is already an awfully busy time for game conferences. San Diego is warm, and Orlando offers the opportunity for Disney-related hilarity! So, your choice is clear: not Vegas.

Earlier today we unveiled the first part of our CES interview with SOE's Chief Executive Officer, John Smedley. He announced to us an unprecedented buy-in program for their upcoming free-to-play kids fantasy game Free Realms. This afternoon we have the rest of the interview to share with you, with big news for players who use the company's Station Access pass. While a lot of commentators have been frustrated by price increases, SOE is working behind the scenes to make those increases worth your while.

We are having ongoing discussions inside the company about making station access an all-inclusive pass. Everything that we have, you get as a customer. Station Access subscribers would get every expansion pack for every game, as well as future expansions for every game as well. For the same price now, without raising the price.

Read on for our discussion on why these changes have taken so long to implement, and a few words about the company's rededication to fighting gold farmers.

At CES last week we had a chance to check out several of the newest titles in the works or on offer from Sony Online Entertainment. The Agency, Free Realms, and Legends of Norrath are three substantial departures from the company's big-budget fantasy past. Last week we brought you links to the company's full video presentation on The Agency. Today Dan O'Halloran has firsthand impressions of what the free-to-play kids title FreeRealms will offer.

While we were in Las Vegas we had a chance to sit down with SOE's Chief Executive Officer, John Smedley, about these departures. Our chat focused on the economic changes the company is making in response to the shifting face of MMO gaming. He had some fascinating things to say on the subject of microtransactions and RMT, and unveiled a new community outreach program that will tie in to Free Realms called "Share the Wealth".

Let's say you have your own website. You come to our site, fill out a form pretty much the same as the one for our Station Exchange service with a Social Security number, and give us your PayPal account information. You cut and paste some JavaScript to your site, and now you have a banner ad for Free Realms on your site. We are tracking every customer you give us, and once a month we'll give you somewhere between 5-10% of all the revenue from every customer you send us. That's as long as they are playing the game.

Check out the full discussion on that subject below, and come back later today for the rest of the interview. Mr. Smedley offers us a sneak peek at big plans for subscriber's to SOE's Station Access pass.

Scott Hartsman posted a link to local San Diego TV station KUSI, who invaded the SOE studios there for a "special report" about the people who make these things called Massively Multiplayer Online games. As mainstream news reports about our favorite pasttime go, it's actually not too bad, though there are a few chuckle-worthy moments-- apparently saying Dad "wasn't too happy" turns into his "outright horror" on local news, and is it just me or did anyone else have the thought that Sasha Foo is probably the most attractive person to ever enter the SOE game testing room? I kid, I kid!

But otherwise, it's a pretty solid report on what it's like making MMOs at SOE. If you're an artist, you can probably drool over that paintbox they're using, and there are also shots of Everquest 2 in wireframe, the making of casting animations, a look at some concept art for Rise of Kunark and a few other games and even some news about a new MMO aimed at a younger audience due out next year called Free Realms. Even if you watch it with the sound turned off, it's a cool look inside SOE studios and what it's like to work there.