Massively^™

As was recently discussed in a similar topic here at Massively, the idea of micropayments for our MMOs and virtual worlds is growing in popularity among game developers, but is it the best option? According to several highly-successful companies such as Nexon and MindArk, it's not only the best option, it's the future of online business models.

A spokesperson for MindArk, maker of Entropia Universe, says that over $400 million in U.S. funds has changed hands in their game's four year lifespan. While some companies have strict rules against the interchange between real world money and virtual credits, there are plenty of others who swear it's the only way to go these days. A perfect example of this, as cited by a PCworld article, reminds us that the downloadable album from Aerosmith's Guitar Hero ventures have earned them more sales than all other album sales combined. "Who would have thought ringtones, wallpaper screensavers, and non-game mobile entertainment would be a $250 million business?", adds Joseph Olin, president of the Academy of Interactive Arts and Sciences.

Today marks the commercial launch of Nexon's newest title, Combat Arms, a free-to-play hybrid first person shooter/MMO. If the words 'free-to-play' make you cringe, have a look at the trailers on their main page, which show gameplay and customization options. You might just change your mind. While Combat Arms is heavier on the first person shooter end of the spectrum, the title has many of the elements we've come to like about MMOs -- rank rewards, in-game currency and massively multiplayer social aspects are all tied into the game. (Combat Arms has a cash economy called the "Black Market" but it's not necessary to purchase anything to play the game.) Be sure to check out Joystiq's hands-on with Combat Arms for a closer look at the title and a brief interview with Nexon about the game's features.

Timed with the commercial launch of the title is Nexon's Combat Arms Tournament with Pandora's Mighty Soldiers (PMS Clan), to be held on October 4th at the E for All Expo. Pandora's Mighty Soldiers are said to be the world's largest multi-platform online female gaming group, with divisions for PC and each console on the market. If competitors can handle PMS, the tournament prizes will include Nexon game cards, t-shirts, DVDs, and an assortment of Razer gear. PMS will definitely make you work for it though.

Min Kim, the presenter of the talk, subtitled this event "A collection of thoughts on building and launching a Free-to-Play MMO." Kim has been around the world and back talking about his company, Nexon, and the business practice they're leading the charge on. Free to play games are bigger than ever in the MMO space, be they local titles like Runescape or imports like Nexon's own MapleStory.

As Nexon America's VP of Marketing, Kim generally makes for a compelling speaker. Still, it was hard not to be impressed at the specifics and knowledge he brings to a conversation on this topic. Essentially a guide to putting together a free-to-play business model from scratch, Kim's talk centered around hard-won lessons from the front lines.

Read on for details on everything from the benefits of selling to kids at Target, to the dangers and pitfalls of self-publishing a game.

Live Teams
Launching is something like 10% of the overall effort. Keep your team small to start, grow when you prove your success. Don't keep on working on a second product until your first is growing and successful with its own team. Constantly check the vitals of the project, datamining and understanding what your players like and don't like.

This is a Social Experience
Develop great gameplay focused on social interaction. Encourage establishing identities and tying players to each other.

Free to play gaming isn't complicated math:

Subscription MMOs
Total Revenue = Subscribers * Subscription Cost
Paying Users = Subscribers (100% of Users)

Free to Play
Total Revenue = # of Active users * Paying Rate * average revenue per user (ARPU)
Paying Users = # of Active users * Paying Rate

Financial Upside to FTP MMOs
A minority of players pay, but you're likely reaching something like 10x more players generally. Average revenue per user (ARPU) is variable, with players paying above and below. That's inclusive, meaning players can pay what the game is actually worth to them. Players who don't pay can be monetized in other ways, without item sales. ARPU and paying rate can be greatly varied. Don't go for a crazy ARPU, go for something that's sustainable.

There's an article over at The Escapist that tells the story of a hardcore Western-style MMO player who tries out an Eastern-style MMO and experiences a bit of culture shock. The article is written by WarCry Senior Editor John Funk.

The game he tries to play is Mabinogi (of which we've published our own first impressions), and he dedicates himself to playing it for one week. During that week, he plays it for a total of 30 hours. That means he played the same game four and a half hours a day for seven days straight. We're not sure there are many games Western, Eastern, or otherwise that can stand up in that kind of intensity but he weathers through it! Comedy occurs as he struggles to understand random owl visits and perplexing user-interface functionality.

At first it seems like the article is asking if the game mechanics of an Eastern MMO are destined to be completely lost in translation for Western players, but in the end Funk cops out into another direction. Still, it's humorous and occasionally almost insightful, so check it out if the topic interests you.

As you probably guessed from our huge E3 bingo card from Saturday, we're hard at work in the blog mines in LA. WoW Insider and Massively's man-about-town Mike Schramm is at the EA press conference right now, on the lookout for any MMO-related content we can pass on to you. Meanwhile Krystalle Voecks was touching base with some of the folks from Nexon earlier today - we'll have some interesting content for you on those folks later this week.

In the meantime, big sister site Joystiq is a coruscating beam of raw information right now. They've got the full skinny on the news-packed Microsoft press conference, as well as a number of other smaller announcements on this, Day 0.5 of E3 2008. Make sure to check in with the networks hub site for all the latest info, and stay tuned here for all the massive information we can find.

As closely as we watch the MMO scene here at Massively, all too often we neglect to look at the bigger picture. In the shadow of AAA titles developed in the US, there is an entire nation of MMO-players that all to often get ignored by the gaming press of the west. South Korea probably has the most enthusiastic population of online gamers in the world. The way they do MMOs is, most likely, going to dictate the future of the genre on a worldwide basis. Concepts like RMT, microtransactions, and the tenacious need to pay only when the mood takes the player are already being reflected in popular games here in the states. Gamasutra's Brandon Sheffield tackles this nation of gamers head-on, in an impassioned editorial meant to explain why we should all be paying closer attention to this fascinating country.

Sheffield notes that Korea is actually a country where non-MMO developers have to compete for staffing resources, so prevalent is the desire to work on Massive games in the country. This is a also a nation almost purely of PC players - many Koreans like to mix their work and play by earning some extra cash from RMT. As long as Koreans see gameplaying as something that can be a lucrative passtime, "for fun" console gaming will never take the place of more serious MMO titles. Check out the piece, to gain the perspective the veteran journalist displays here: "Aside from World of Warcraft, they've taken a genre we invented, and perfected it to the point where an online dance game like T3 Entertainment's Audition has tens of millions of subscribers worldwide."

The Korean MMOG invasion on the western market has spurned resentment but some MMOs like Nexon's Maple Story found a successful niche. What is fascinating, are not the endless failed imports or the lucky few that do succeed in the US but the radical differences in our gaming cultures. Joystiq's Geoffrey Brooks is residing in Seoul, South Korea for the summer. Indulging his senses in this part of the world Brook posits about South Korea's PC Baangs and the masterful technological wired revolution and contrasts it to the lagging-behind United States. It's a must read, especially if you know nothing of the PC gaming culture in South Korea other than asking "isn't Starcraft big there?"

MapleStory's 0.56 patch has gone live! The patch's additions are impressively robust; they include a new region and town, guild alliance support, windowed mode support, auto-inventory sorting, macros, and extra party search features.

The new area is called Ariant. You'll find it on the continent of Ossyria. Apparently it's some kind of Arabian Nights-esque desert setting (summer, desert; they're both hot -- get it?). A whole slew of new quests, NPCs, monsters, and items have been introduced as well. Of course, the shop has been updated, too. A special event begins with this patch -- summer-themed items like surfboards will drop throughout the season.

Dude, that's like totally rad! Um, sorry. You're right; that was uncalled for.

The development team working on Sugar Rush is based in Vancouver, Canada and includes former Electronic Arts Worldwide Studios Group vice president and creative director Steve Rechtschaffner, as well as studio Klei Entertainment. Headed by Jamie Cheng, Klei Entertainment previously developed and published Eets, a 2D puzzle game for PCs which was later revamped for Xbox 360's Xbox Live Arcade.

It will be interesting to see how Sugar Rush does in North America. MapleStory is unquestionably highly successful. It put Nexon on the global radar and shocked the naysayers when MapleStory earned 29 million dollars in revenue -- not bad for a free to play MMOG! The whole western and eastern MMOG market juxtaposition is fascinating; many have shunned a lot of eastern games in discussing the western market and vice-versa. A video from the closed beta showcasing game play is after the jump. Let us know what you think.

Over at WarCry, Sheloman Byrd - the product coordinator for free 2d MMORPG MapleStory - has been giving the lowdown on the game and its lighthearted approach. Popular among gamers around the 17-18 year old range and extraordinarily successful economically, MapleStory offers side-scrolling anime-inspired action with a heavy emphasis on quirky fun.

Weddings have been a surprisingly popular element of the game (a phenomenon we also saw with Angels Online) with the choice of either a Vegas style wedding or a Cathedral one. The latter even involves quests, with the groom having to hunt for items and the bride seeking the blessing of her parents. Married couples in the game also have exclusive content, including a Party Quest of their own.

There's clearly demand out there for wedding content in MMOs - at least the bright and bouncy teen-market kind. CoX released a Wedding Pack containing exclusive costumes and emotes not so long ago, although weddings there are still purely roleplaying affairs, as they are in WoW. We can't help but wonder what the result would be if more games supported in-game marriage. Is that what the teen demographic really wants?

Friday the 13th: An inauspicious day for the superstitious crowd, but a great day for attendees of the Social Gaming Summit, held in San Francisco. The day saw a schedule full of great panels, populated by some of the industry's finest movers and shakers, among them representatives from Gaia Online, Nexon, Three Rings, and Gamasutra, among others too numerous to list here.

A particular highlight of the conference for this blogger was the panel entitled "Casual MMOs and Immersive Worlds", which provided a lively discussion on what it means to create a virtual social space, how to monetize free-to-play content, and what exactly is a casual MMO? Trying to divide attention between listening raptly and taking notes is difficult; here is the result, along with the panelists, after the jump.

Just when we thought Mabinogi couldn't get any cuter, the latest update has us reaching for our diabeetis medicine. So what's new? Pets! Players now can choose between one of five animals: 2 types of cats, a dog, a fox, and a wolf, with more types to come. These pets will follow you around, fight alongside you, and even level up like you do.

Each pet is distinctive, with its own set of unique skills, whether melée or magic-based. Available to every player through the Nexon Cash Shop, no one is barred from gaining a constant companion for life. You can check out the pets trailer after the jump, and watch for the next big Mabinogi content update, due June 25th, featuring more pets, a new dungeon, new boss monster, and a new spell for players to learn!

[Thanks, Robert!]