Adam Martin is no stranger to NCsoft or the game industry. We've already covered both his look into the failure of Tabula Rasa from his position at NCsoft, as well as his advice on how to approach customer service. His current topic, however, is a bit more edgy than usual.

Adam takes a crack at the NCsoft layoffs, not only saying they were expected but also going further by giving advice on how to properly lay off employees and departments. He makes the point that the company is simultaneously doing two things: both cleaning up the mess of a partial layoff in the development department in the European offices and transitioning the company into the hands of Arena.net veterans rather than Destination Games/Origin Systems veterans.

It may be a harsh situation, but Adam's post brings up many good points on how the whole thing could have been handled more effectively from a business stand-point. Check out his entire article over at his blog, T=Machine.

We're going to wrap up our long, long week of MMO giveaways with a doozy! This is the last giveaway of the week, and it comes from our good friends at Razer! You may recall they helped us out with a giveaway for two mousepads a few weeks ago. They were nice enough to dig through their stores when we mentioned how much we admire the Guild Wars DeathAdder - and they found one of these rare beauties still in the box! We can now turn to you, the Massively community, and give this sucker away. The Guild Wars-branded DeathAdder retails for $69.99, but this thing just doesn't get sold anymore!

All you have to do to enter is leave a comment here on the post, but this contest is special one. We want to hear from you, Massively readers, and we want to hear the good stuff! What do you like about Massively.com? The mix of content, individual games we cover, particular columns, writers that you particularly enjoy ... maybe even our little podcast? Let us know in the comments and you'll be entered to win!

You'll need to comment before 7:00 AM EST Sunday, November 9th. You can only enter once per person, and after the contest closes we'll ship out the prize to one randomly-selected winner. Give us at least a week to ship out this massive pile of swag, though. To win you must be age 18 or up and a resident of the US or Canada (excluding Quebec). For full eligibility details, we suggest you read our official rules. Good luck! And thanks for playing along all week as Massively celebrated its first birthday!

Most of us here at Massively can't get enough of Arena.net's Guild Wars. It's gorgeous looking, well-designed, tons of fun to play ... and very, very free to play. So we're thrilled to be able to offer five lucky winners prize packs full of Guild Wars goodness! Each of the 5 packs contains: 1 Guild Wars boxed copy (retail $29.99), 1 Guild Wars 'Shield Bash' pin, 1 Guild Wars T-shirt, and 1 'The Art of Guild Wars' hardcover book (retail $29.99)! Total estimated retail price: $80. We have a couple of different boxes to hand out, just to clarify. We've got one Factions box, one Nightfall box, and three Guild Wars: Game of the Year edition boxes. If you're picked as a winner, one will be randomly assigned to you.

To enter, all you have to do is leave a comment on this post! In honor of Arena.net's warped sense of humor, we want you to tell us what your favorite movie quote of all time is! This blogger tends to like the short-and-pithy "Dodge This" from the Matrix, but yours can be longer if you'd like. Just keep it clean! You'll need to comment before 7:00 AM EST Wednesday, November 5th. You can only enter once per person, and after the contest closes we'll ship out these fantastic prizes to 5 randomly-selected winners. Give us at least a week to ship out this massive pile of swag. To win you must be age 18 or up and a resident of the US or Canada (excluding Quebec). For full eligibility details, we suggest you read our official rules. Good luck!

The 2008 edition of the annual Guild Wars Dragon Festival is set to kick off starting next Thursday, July 3rd. The events, prizes, and loot drops are set to run through the evening of Sunday, July 6th PST. Every year the Canthans (the culture from Guild Wars: Factions) celebrates a festival of fireworks, mini-games, and fantastic prizes. Every year the Canthans hand out a terrifying Demon mask, and this is your chance to win the 2008 variety. You can catch it on the right, on a fearsome warrior's visage.

How do you get that mask? Glad you asked! Victory tokens are available for successfully completing the aforementioned mini-games, and you'll need 250 of those bad boys in order to claim the mask. Head over to the Shing Jea Boardwalk to play the games, try out the new missions (new ones every day), and be sure to be there on the final day of the Festival for Emperor Kisu's proclamation and mask distribution. Happy Dragon Fest!

According to a recent Guild Wars developer update, the Hall of Monuments is getting some much-needed love in preparation for the upcoming sequel: Guild Wars 2. While there is no definite date for these changes, they've been detailed in this update so players know what to expect.

The Hall of Monuments accomplishments will be viewable by character or by account, but as far as how they will transfer from GW1 to GW2, that will be account-wide. This means all HoM accomplishments for any character on that account will be available to every GW2 character on that account. Plus, after plenty of concern from players, the Tormented weapons will finally be available in the HoM. This not only gives players the option to display these Tormented weapons, but also allows them to be unlocked in GW2. ArenaNet plans to provide more information regarding the exact rewards available to the Hall of Monuments once we get closer to a GW2 release date.

Over at 411mania.com, the staff there are working on each of their own lists compiling the top 50 games of all time. In this most current edition, The Checkpoint's John Curry gives us his own list. To our delight, Guild Wars is on this list, although almost right smack dab in the middle. To be fair though, it is the only MMO listed among a mountain of single-player and console games. In fact, the honor for Guild Wars seems more prestigious once you see just how "of all time" this list actually gets. Oregon Trail ftw!

Granted, this list is a personal opinion, put forth by one man, but we found it entertaining nonetheless. What may be even more entertaining though is the mountain of comments following his post. As with any opinion piece, those making comments love to not only tell him his opinion is wrong, but spread their own opinions everywhere. It makes for an interesting read.

Aside from the normal bug fixes in this most recent game update to Guild Wars, we get introduced to the new "Test My Computer" option. This feature appears on the login screen where you can click the link, launching a diagnostic test that measures a few helpful specifications of your machine including adapter settings, network connections, server connectivity and DirectX diagnostics. Completing this test will open a text file containing the results you'll need to help diagnose connection and playability problems you may be having with the game. This aids the support team in resolving your support problems more quickly.

In addition, a few miscellaneous changes to the game with this update include some minor crafting tweaks. The sale value of the Tempered Glass Vials have now been adjusted to match their crafting cost of 20 gold. Also, the elusive Clay Bricks have been removed from all material crafter inventories. Previously, these items were impossible to craft, because of the fact that one of the crafting components, the Brick of Mud had no known source. Maybe we'll see their return in Guild Wars 2?

Over at Massively's sister site Big Download, the PvE vs. PvP column is exploring the future of Guild Wars' Player vs. Player elements. Talking to game designer Isaiah Cartwright, the site offers up a bevy of questions on the current and future game's signature arena-style combat. The designer touches on the interesting question of game balance when it comes to balancing the needs of one type of player over the other.

Cartwright as much as admits that the challenge of keeping skills balanced for both sides of the coin is a daunting challenge. In the future, they might even completely separate out the mechanics for these game components. A skill might do one thing in PvE, for example, and another in PvP. That would be for future projects, though: Arena.net's focus on Guild Wars is on maintaining the game's quality, not shaking things up. Other subjects of conversation include the impact of the skill unlock packs, the introduction of 'casual' PvP with Factions, and the possibility of tools for player-run tourneys in the future. Be sure to check it out for context on one of the most unique MMOs on the marketplace.

Now that the April 2008 Zaishen Tournament is over, commemorating the third anniversary of ArenaNet's Guild Wars, we look forward to a completely revamped tournament system with new rewards, in-game prizes, items and a shiny new Zaishen title track.

The way this new system works, whenever you use a Zaishen Key on a Zaishen Chest, you get 5 Zaishen Reputation Points which accumulate towards this new title track. Each rank of this title track, from 1 to 12, has its own unique name. In addition, you'll receive infinite-use Transmogrifier Tonics that will change for each month of the tournament, and special rank emotes which will be progressively more impressive the higher they get from rank 1 to rank 7. Be sure to check out the Guild Wars website for complete information on these rewards and a video of the rank 7 emote in action!

The last day dawns on the Kingdom of Ascalon. It arrives with no fanfare, no tolling of alarms. Those who will remember, will speak fondly of the warm morning breeze. People carry on with their daily lives, unaware that in a short while... everything they have ever known will come to an end.

This is the opening dialogue for the original Guild Wars, directly after you initially create your character in Prophecies. It lets us know that the beauty we are about to experience in what is known as "Pre-Searing Ascalon" will only be temporary.

The name "Pre-Searing" comes from the fact that everything in this tutorial area of GW:Prophecies occurs before the Searing, when the evil Charr burned the lands of Ascalon to the ground. Because of the fact that it precedes the rest of the storyline by two years, the area cannot be accessed again once you leave. For this reason, you will find many players who remain in the Pre-Searing area permanently, as a roleplaying homage to their original homeland and its preservation. In fact, this starter area has had such an impact on players that an entire fan-based community has been created around it.

Guild Wars began life as an unknown; an experiment into combining some of the best elements of Diablo 2-style online hack and slash with the persistent storytelling of traditional MMOs. Its first two years were wildly successful, despite the reservations of veteran players. With several million boxes sold and expectations high, Guild Wars' second year of live service had already begun with a bang. Guild Wars: Factions released to much fanfare, but didn't deliver on all the notes fans of the original Prophecies campaign were hoping for.

In October 2006 Arena.net answered those expectations with a brand-new campaign, still lauded to this day as the greatest addition to the series. Guild Wars: Nightfall introduced yet another entirely original campaign setting. It also added the Hero mechanic into the game, allowing players the opportunity to level up their fully customizable NPC allies. Capitalizing on the momentum of that release, the series' first real expansion was unveiled for players in August of 2007. Last year's Guild Wars: Eye of the North added a bevy of new ways to play the game, and paved the way for the upcoming Guild Wars 2.

Today, in honor of Guild Wars' third birthday, we've got a retrospective on the two most recent explorations of the original game concept. We'll offer up some imagery from the past, reflect on how the game is today, and look ahead to the future of the series. Click on through to explore the history of Guild Wars, and don't miss our other retrospective on the first two boxes in the series!

You've come a long way, baby. This weekend marks the third anniversary of the retail launch of ArenaNet's Guild Wars, and as we reported earlier, they're celebrating it in style. So we thought we'd take a visual look back at the game, how far it's progressed since April 28th, 2005 and where it stands today.

The original Guild Wars, now known as Chapter 1: Prophecies, is where the game's heart and soul lies. The core skills and classes originated here, but over time, we've seen many changes to the primary land of Tyria. Does anyone remember the original campfire log-in screen? Or the non-refundable attribute points? How about life before Sorrow's Furnace? Can you tell us where the first Hall of Heroes was? These were all additions and improvements made to Guild Wars, along with many others throughout the course of the game's life.

While Guild Wars has some detractors ("it's not a real MMO", they say) there are a few incontrovertible facts about the game. It's free, it's fast, and it's absolutely gorgeous. The beautiful imagery that we get to enjoy in Arena.net's Tyria stems first and formost from the fabulous art used the series; graphical trickery isn't behind those amazing screenshots. We can blame that fantastic imagery, then, on Guild Wars' art director, Daniel Dociu. Dociu is the subject of a recent interview with the arts and architecture site BLDG BLOG. The site's Geoff Manaugh sat down with the artist for a chat about his work, including his inspirations, background, and how the art informs the game.

Daniel offers, interestingly, that he makes it a point to draw his inspiration from anywhere but videogames. The broad input he gets ("we need a castle here") allows him the opportunity to draw from all kinds of different places when doing his work. He states that he primarily draws from architecture, though he's reluctant to shoose any one style or era. "Rather, I just sort of store in my memory everything that has ever made an impression on me, and I let it simmer there and blend with everything else. Eventually some things will resurface and come back, depending on the particular assignment I'm working on." Click through to the article to read the interview or to see more of Daniel's amazing work. If you're intrigued, more of this style of art is available in this Flickr feed or via our recent discussion of Guild Wars' art.

[Via Rock, Paper, Shotgun]

Yesterday MMO newcomer Lord of the Rings Online celebrated its first birthday with celebrations and a brand-new patch. This weekend Guild Wars is celebrating its third tumble around the Sun, and they have the festivities to show it! Fireworks are now lighting up the sky, and birthday cupcakes are dropping from world monsters. Starting at noon Pacific time today, the Shing Jea boardwalk will be open for business. If you're a looking for a little Rollerbeetle Racing or Dragon Arena, they can help you out with that too. Just head to Lion's Arch, Shing Jea Monastery, Kamadan, or the Great Temple of Balthazar. The festivities should be going on all weekend.

Then, starting at 12:01 am pacific time on Monday, adventurers will begin to see their third anniversary mini-pets (like the handsome lion right) show up in their inventory. These pets only show up on the 1st, 2nd, and 3rd anniversary of your character's creation, so you may have to wait a while depending on when you rolled your handsome ranger or saucy elementalist. Make sure to have fun a the party, and I hope you get a good drop for your birthday!

In what seems a continuing stream of Guild Wars community news coverage by us in the past week, we have yet another tidbit concerning their newest Community Manager. Regina Buenaobra has taken the reins over at ArenaNet, after Gaile Gray was promoted within the company earlier this week.

Regina, also known as Brinstar over at her blog Acid for Blood, has been blogging about Guild Wars and other games for several years now. Before this recent move, she was the Community Manager for Xfire, so she does have experience in this context. She lists her main character as a Necromancer/Mesmer, which certainly gets her some cool points in our book. We wish her all the best in her new position and her new move from California to Washington.