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Subscriptions have been the bread and butter of MMOs since the days of Ultima Online, but subs may be coming to some popular standalone PC titles from Take-Two Interactive, presumably the Grand Theft Auto franchise and BioShock. Brian Crecente of Kotaku reports that "at the BMO Capital Markets conference, Take-Two head honcho Strauss Zelnick seemed very up on the idea of downloadable content, micro-transactions and even... subscriptions."

This falls in line with their business model of periodically offering downloadable content to either extend the storyline of a game, or to simply offer varied gameplay experiences. Downloadable content and microtransactions could solve some of the issues game publishers have with their titles being re-sold, allowing them to have a continuous revenue stream, and perhaps dissuading many consumers from reselling that game in the first place. Regular content refreshes could ensure that these games don't go stale and end up relegated to a dusty bookshelf. Zelnick implied that this business model, should it come to be, would likely only affect Take-Two's biggest titles. This implies changes to the business models for Grand Theft Auto and BioShock, although the words "Midnight Club Online" also seem apt.

But do you feel that adding the trappings of the MMO business model, namely subs and microtransactions, would enhance your experience with a standalone title, both as a gamer and as a consumer? Are more MMO-like PC games a good thing, or are you more of an MMO purist?

Making blanket statements is never really a good idea, because then things like this happen. Warren Spector recently made the statement that 100-hour games are on the way out. If that's true then somebody better tell the millions of online gamers who've spent (and will probably continue to spend) anywhere between 100-500 hours on various MMOs that they're not supposed to be doing that!

All right let's remove our tongue from the inside of our cheek. We all know that some games take more time from our lives than others. While World of Warcraft and Age of Conan may absorb upwards of a hundred hours of play, other games like Portal and Bioshock clock in around seven-to-twelve hours at best. So does that mean Warren is right? No, because we're pretty sure that Warhammer Online -- a game that isn't even out yet, mind you -- will be a fairly immense timesink for tens of thousands of players at the very least. Between the free-to-plays, the subscriptions and the coming hybrids -- 100-hour games probably aren't going anywhere anytime soon.

"Come on, you apes! Do you want to live forever?"
- Unknown WWI platoon Sergeant, as quoted in the epigraph of Starship Troopers, Robert Heinlein

This sort of chaos, of being flung into the maw of an overwhelming and relentless foe, very succinctly sums up the jovial insanity of Massively's foray into PlanetSide's world-event realm as so-called Black Ops. Replete with frenetic action, us-versus-the-world attitude, and the ever-so-helpful seismic and meteoric stylings of a GM eavesdropping on our Skype chat, TGI hopes that our incursion into PlanetSide's universe provided an entertaining distraction to the folks for whom it's been a long-time daily driver.

Our efforts could politely have been called "lambs to the slaughter." They could less-politely be visualized as a well-worn combat boot meeting a sensitive part of TGI's anatomy, perhaps the one he sits upon, repeatedly and with great vigor.

It was glorious.

Having been trapped in the Hell that we call flood recovery SLASH redecorating over here in noble Caledonia, I have had precious little time to play anything this past week other than 'World of Pry the cat free from the slowly drying gloss paint Craft', so forgive me is this week's column is a little unfocused.

Still, as I was slopping on the third coat of paint on one particularly irritating wall, something MMO-related managed to penetrate the paint fume-induced fog in my brain, and I began to wonder about how the ease and difficulty of accomplishing certain tasks in MMOS – how hard are they really, and should they be easier of harder than they are?

Raph Koster certainly thinks so. He feels that single-player gaming is a phase we all went through, and that online, interconnected gaming is simply the next evolutionary step -- or, possibly, a return to form. 'People always play games together. All of you learned to play games with each other,' he said, citing a reason for shared gaming's return to prominence. The problem is, however, that MMOs don't exactly scratch the same itch that single-player games do, and ironically, that's an itch engendered by the mere existence of single-player games, a kind of weird self-fulfilling prophecy. We learned to like single-player games because we were offered single-player games.

So how does this affect the MMO experience? With a sophisticated enough platform, there's no reason to think that a fully-immersive single-player experience couldn't exist cheek-by-jowl with an MMO experience. People talk about soloing, but that's just a concession, a way around the issue. What if, for example, while playing Bioshock, you arrived at endgame and left Rapture, only to discover a world filled with other players who've gone through the same experience? Is the future of gaming synthesis, rather than exchanging one form of gameplay for another?

It may not really be a shock to us here at Massively, but Ken Levine likes to play a lot of World of Warcraft. In fact, he says that he plays it at least a few minutes every day and sometimes far longer than that. For many of us actively playing an MMO, they can serve as a kind of place that we finish our day at as we watch the evening hours dwindle. So we can easily see where Ken is coming from when he says, "You know how in the movies when the father comes home, and he puts on his slippers and drinks a glass of scotch? Well, that's WoW to me."

Granted, there are days when we find ourselves slipping into hours of play in our own favorite massively multiplayer online game. Sometimes you just get caught up in things, especially if you've rolled as many alts as we have over the years.

A torrent of happy thoughts burst forward from my brain at the rumor of a possible Bioshock MMO; Would it be good? When would it be set? Where would it even be set, Rapture, or some other previously unknown location? What kind of gameplay would it employ?

These questions -- and many more like them -- are all great and also quite valid. This is why I couldn't help myself from exploring the possibilities of what such a game could deliver to us as players -- except with a particular twist. Being that Andrew Ryan was so very influential in both the world of Rapture as well as our own, this entire look into a Bioshock MMO has been written in the spirit of Mr. Ryan.

With a fan-base as strong as the Big Daddies themselves, Bioshock could create quite the tsunami if it went massively multiplayer. Simply click on the picture above to find out the how and why.

My daddy's SMARTER than Einstein, STRONGER than Hercules and can light a fire with a SNAP of his fingers! - The Gatherer's Garden
If you're anything like us, the very concept of a BioShock MMO is enough to make you break out in cold sweats. Stiff upper lip and set jaw though, old boy. It's no sure thing yet. The MTV Multiplayer site found a verrry interesting slide in a presentation given by Take-Two chairman Strauss Zelnick. He was explaining why they aren't taking EA's offer, and noted (on this slide) past and future projects they've tackled.

Under 'MMO/Online gaming', both BioShock and the Civilization series are listed as 'Potential Opportunities'. Consider us signed up! Steampunk survival-horror and leveling at the bottom of the ocean? Collaborating with the Ryanists to hold off the depredations of the hideous splicers? Getting to watch all that gorgeous water during raids? Sounds like a plan. What about you? Would you play a BioShock MMO?

Ken Levine is best known for his work on such games as Thief, System Shock 2 and (most recently) BioShock. Before a talk at GDC this morning about the storytelling BioShock we noticed a World of Warcraft icon very prominent in the quicklaunch bar on his Mac. Over the course of the lecture Levine reinforced his online influences by several times referencing some of Blizzard's talented design. We chatted with him for a few minutes after the talk ended, and he confirmed that he's a big fan of the game. In fact, he just recently leveled a druid to 57 - solo, as that's the way he generally plays.

He also touched on the depth of WoW's design in a response to differences between BioShock and System Shock 2: "Feature-wise it's not really that different from System Shock 2. We wanted to make sure every player understood what they were doing on an instictual level - not that they were doing 2d6 of fire damage. That meant there were limitations. In a game like WoW, on the other hand, they can make stuff that's incredibly deep because you're watching the numbers scroll by. My friend Joe likes to brag "My tank has 12,612 armor points!" Which in a game is a distinction that's meaningful to some extent - some people really like min/maxing, some people area really about the world, and I didn't want to get trapped in the middle."

So I'll start off this morning a wee bit off-topic. You see, I just recently picked up a 360 (yeah, I'm behind the times, hush) and despite the fact that I'm not a huge FPS person, I've really been enjoying Bioshock. Of course, I admit that I'm enjoying it more from the aspect of taking Ayn Rand & Objectivism and turning it completely on its ear, moreso than shooting splicers into gooey piles. As with all console games, there will eventually come an end -- a point at which I've beaten it and have to move on. This isn't the case with MMOs, for the most part. There is never a "game over" screen for them -- you must decide the end of your own story. So today we thought we'd ask you this; is there ever a point at which you feel that you've personally hit a "game over" portion? Would you consider "game over" to be when you've beaten all the big endgame content, or is it just when you're tired of playing and need a break? Is there never a point where you say to yourself that it's over?

Finally, the weekend has arrived! Maybe it's the freezing temps here in Chicago this week (Saturday is supposed to be a brain-solidifying seven degrees here), but this week has seemed longer than most others to me, and so I'm doubly glad that it's time once again to find out What You, our dear readers, aRe Playing.

This week, I'm a little tired of telling you just what I've been playing (although this weekend it'll be more WoW and lots of Rock Band-- our band, Fel and the Boatmen, is having a game night on Saturday), so I asked a few more Massively-ers what they're playing this weekend. Michael Zenke is aiming to finally finish Bioshock (would you kindly get it done already, man!) and will be revisiting his Warforged Fighter in DDO (he's excited about Module 6 after covering that preview). And Matt Warner says he'll be back in WoW leveling an alt, though he'd be happy to leave it for WAR or Age of Conan, if those ever come out. He also just finished up Heavy Drones V after 30 days of training in EVE Online. Grats on that!

So what are you playing this weekend?

Previously on WRUP...

So, I've been playing Bioshock pretty much non-stop for the past few days, and it's got me thinking. Not only did it get me thinking that I'm super clever for figuring out the twist about ten minutes into the game, it also got me thinking about story and plot and the importance they play in games. The story in Bioshock is handled masterfully – it's handed out to you in a careful and controlled manner, feeding you it piece by piece with just enough to keep you hooked, but not so much that you're getting hit with an info dump every half an hour.
I'd like to see more story in my MMOs. Certainly, an MMO needs to have a good story set up around it, something to give the world some life, and get you interested from the word go. Or it may not, maybe you just want out-and-out PvP with no RP noobs or lore geeks to bother you, in which case I feel a little sad for you and I ask you kindly to move along and find another column to read.

Inspired by a few days of dedicated holiday gaming, veteran MMO designer Raph Koster offered up an opinion on the state of modern game development. Playing titles like Call of Duty 4, Halo 3, and BioShock, he notes the 'intense' nature of most of the best-selling titles this year. He then ties this in to a recent Rolling Stone article about the modern face of music. That article discusses the pervasive role of music in America today, and the resulting requirement to 'amp up' the volume to be heard in public places.

He directly relates this to the loss of nuanced sound this results in, making a sly dig at the quality of these single-player experiences. IE: by being 'bold and brassy', these titles pale in the realm of quality compared to quieter, more thoughtful titles (like, say, Portal). Steve Danuser, better known as Moorgard, concurs with his assessment. He notes that Massive games in particular are arguments for broader, more varied experiences.

While I'm obviously a fan of Massive titles - and very much agree that the breadth of content you can cram into them is one of their strengths - I can't help but think they're missing the point here a bit. I'm willing to agree, generally, with Raph's argument that truly single-player games will eventually be extinct. There's absolutely no reason that BioShock or Mass Effect couldn't have some sort of shared-world or co-op component (CoD4 and Halo 3 already do).

That said, I bristle a bit at the notion that the big releases of 2007 have no nuance. Several of these titles, as with MMOs, have enough breadth to allow for more than just one activity. While 'shoot things' is the marquee entertainment in Mass Effect and 'stab people' is the main draw for Assassin's Creed, both have other activities in them; certainly Raph isn't going to sit there with a straight face and say the storytelling in Mass Effect is completely without nuance? Even BioShock, which is fundamentally a shooter, offers moments of quieter contemplation. I found the storytelling-via-voice-logs extremely effective, and made it a point to search out and listen to as many as I could.

Where do you fall here? Are console-oriented single-player titles too much flash for you, or do you see possibilities in Rapture's destroyed beauty?

It's about the right time of year for it, and with perfect timing Voodoo Extreme has a poll up for (MMO)RPG Game of the Year.

Being in the same category as The Witcher & Mass Effect seems harsh for the MMOs listed, as some great titles went retail in 2007. Was Lord of the Rings Online really just this year? We've also had the first expansion to one of the biggest games of all time, and a minor explosion of Free-to-Play MMOs -- which of course won't feature in a commercial games poll, but they're still surging through the market even so.

Overall, 2007 has been a solid year for MMO fans. It may end up being remembered as the year of Halo 3, Assassin's Creed, and Bioshock -- but then 2008 may redress the balance somewhat.

Is there an MMO of the year for you, so far?