Massively^™

It's a hectic summer over at Blizzard HQ. Inundating the masses with Wrath of the Lich King across the pond at the World Wide Invitational, announcing Diablo 3 on top of that, and battling it out in the courts against the kingpin responsible for World of Warcraft's bot brigade. Aside from all that, there's the whole pending merger with Activision and Vivendi approval process with Blizzard Entertainment right in the middle.

The latest legal development involves a preliminary injunction filed by some shareholders who weren't satisfied with the $27.50 per share offer. The injunction suit was filed in the Delaware Court of Chancery last February by the Wayne County Employee's Retirement System in an attempt to halt the merger. Activision has announced that a Delaware Court junked that preliminary injunction, a decision made by the very illuminated and WoW-knowledgeable Chief Judge William B. Chandler III. Activision will be holding a stockholder meeting next Tuesday on July 8, if approved the merger will complete on July 9th and a new titan, Activision Blizzard will join forces and the gaming world will never be the same again.

We wonder how many level 70 characters the Judge plays or maybe he's already level 75 in the WotlK beta?

Tobold, an astute MMOG blogger with some Blizzard PR clout, was also in attendance, and with press badge in hand grabbed a short interview with World of Warcraft's Lead Producer, J. Allen Brack. In the interview they discuss hero classes, WoW's expansion schedule, the shortage of tankers and healers players encounter when putting a pug together, and more. No earth-shattering revelation is exposed but it is a worthy effort at picking one of the top brains working on World of Warcraft.

Blizzard Entertainment's Rob Pardo is a bona fide Rockstar in the gaming industry. In his recent keynote speech at the Game Developer's Conference at the Paris GDC he continued to indirectly extinguish rumors that suggested World of Warcraft is coming to a Console, rumors that stretch back years. While not specifically talking about World of Warcraft, when Pardo was asked what kept MMOs from Consoles he responded:

"Lack of hard drive space, and difficulty in certifying patches. Basically just that.... another problem is that they want a piece of the subscriptions (laughs)."

That's a simplistic answer coming from the Executive VP of Design at Blizzard Entertainment, but there it is laid out in plain sight, a truth even if shared in a humorous fashion. Giving Microsoft or Sony residuals, most likely a big chunk is one thing keeping World of Warcraft off Consoles. Is that a bad thing? No, but Blizzard could be missing something here, and just maybe Rob Pardo is plain wrong about what's keeping MMOs away from Consoles. It's simple really...

The registration fee is $20 per account; play will last six weeks with matches played out on the Tournament realms. This is a 3v3 only event, but the 2v2 and 5v5 brackets see quite a bit of action as well, proving that there is a demand for this type of competitive player versus player gameplay. Raiding Sunwell is the last thing a die-hard arena junkie has on their mind. Participants can create up to three new level 70s with full sets of PvP gear per realm. Hit the official tournament forum to meet up with others to discuss the best strategies and team compositions.

"Come on, you apes! Do you want to live forever?"
- Unknown WWI platoon Sergeant, as quoted in the epigraph of Starship Troopers, Robert Heinlein

This sort of chaos, of being flung into the maw of an overwhelming and relentless foe, very succinctly sums up the jovial insanity of Massively's foray into PlanetSide's world-event realm as so-called Black Ops. Replete with frenetic action, us-versus-the-world attitude, and the ever-so-helpful seismic and meteoric stylings of a GM eavesdropping on our Skype chat, TGI hopes that our incursion into PlanetSide's universe provided an entertaining distraction to the folks for whom it's been a long-time daily driver.

Our efforts could politely have been called "lambs to the slaughter." They could less-politely be visualized as a well-worn combat boot meeting a sensitive part of TGI's anatomy, perhaps the one he sits upon, repeatedly and with great vigor.

It was glorious.

An acquisition on this scale doesn't happen overnight, and since the original announcement there have been numerous noteworthy developments. Gamasutra delves into the acquisition providing an in-depth analysis which focuses on the overall impact thus far about key players and their new positions, what this means for Blizzard Entertainment, and of course more numbers. The piece also includes commentary with some respected authorities in their field including Massively's own Michael Zenke.

If you thought you missed your chance to attend the 2008 Blizzard Entertainment Worldwide Invitational, we have some good news for you. Blizzard has just announced additional tickets for this event, available next week on the WWI website.

The event will be held in Europe, at the Porte de Versailles Exposition Centre in Paris, France, on the 28th and 29th of June. This convention will feature a variety of events including panels and discussions held by Blizzard employees, costume contests, machinima contests, eSports tournaments and more. Despite all of this, possibly the most exciting part will be the chance for attendees to get some hands-on play time with Wrath of the Lich King and StarCraft II. Be sure to check out the complete event FAQ and more information on purchasing your tickets at the official website.

At the Paris Game Developers Conference this year, we will have the pleasure of hearing from Blizzard's Senior Vice President of game design, Rob Pardo. He will be presenting a keynote Q&A entitled "In the Eye of the Blizzard", where he will discuss his inspirations, challenges and his future at Blizzard Entertainment with interviewer Jamil Moledina, the executive director of GDC Events.

Rob is certainly no stranger to game conference keynotes, as he has recently shown at the San Francisco GDC, but it will be interesting to hear his newest keynote interview where he will address the important topic that most game developers have on their minds: how to win at the game of creating a money-making MMO.

The Paris GDC will offer over 50 sessions this year, and will be held on June 23-24th at the Coeur Defense Convention Centre in Paris, France.

In the spring, a young man's fancy lightly turns to thoughts of love.
-- Alfred, Lord Tennyson

No matter where you go, there you are.
-- Buckaroo Banzai

Recently, in The Daily Grind, Brenda brought up the subject of taking up a new game in addition to, or instead of, one you currently play, and there were some very insightful responses in the comments. We here at TGI have been mulling over the same issue lately as well. There's apparently something in the air or water these days that leads to such ruminations. Not necessarily outright dalliances, per se, but as a gedankenexperiment into the merits of leaving our current realm or realms and striking out for greener fields.

There seems to be a generalized atmosphere swirling around this notion of changing games lately, but why? For some players, it's idle speculation; for others, serious contemplation. For developers, it's either cause for concern or Miller Time. Is it merely widespread anticipation of Warhammer Online and Age of Conan? Is it boredom with the current crop of MMO titles?

Or is everybody out there just playing Grand Theft Auto IV?

A mind, once opened, can never be shut again.
-- Alfred Einstein

Have you ever wondered how the other half lives? Maybe you're a tank, and know the intricacies of threat and mitigation inside and out, but can't figure out what those finger-wigglers at the back are going on about. Or perhaps you're a sniper, and don't care about what goes on in the melee fracas.

When the game itself runs out of challenges for you, and you're not ready to move on, it becomes time to challenge ourselves. We may not be ready or willing to move to another virtual world altogether -- we've got friends in a guild that we want to keep playing with, for example, not to mention all the sparkly toys we've accrued. If you've gotten too good at your primary role, and keep frequent company with a group who is likewise adept at what they do, it can be easy to grow complacent. There are ways to spice things up once in a while, by doing themed events, or partaking in certain vices. But these are temporary measures, more the exception than the rule.

To truly push ourselves, we need to step fully clear from what we've mastered. For some folks, it may be sidling around from the bad guy's face to their back, or trading in some brass knuckles for a crossbow. For me, it meant wading into the thick of the fray, rather than lobbing damage or healing from a more-or-less safe distance. In this spirit, I wanted to learn what those sneaky guys at the top of the damage charts were up to.

How hard could it be, right?

On the first episode of Massively Speaking, Krystalle mentioned that she joined the EVE University in EVE Online. For those of you not in 'the know', EVE University is a neutral training guild - or corporation - which takes new players, trains them in how the game works, then sends them on their way. It's a laudable endeavour, and one which I have, sadly, yet to see in World of Warcraft.

In the past couple of weeks, I've had a fantastic group with a Priest whose idea of efficient Healing was to stand right next me (the Tank) on the front line and spam Prayer of Healing over and over, then screaming at me for not Taunting mobs off him, and another with a Rogue who (I presume) had a broken space bar which made him jump constantly, ignored the marks I set over mobs and thought it was a bright idea to chain-pull mobs regardless of the group's health and mana status.

Now, I'm a nice enough guy, so I tried to explain to these players what they were doing wrong, and asked them politely to change their ways for the good of the group. The Priest simply called me an idiot while the Rogue just ignored me completely.

Still, I started to wonder about how people learn, not just how to play games, but how to behave in games. I know I wrote a while back about various resources of in-game knowledge, but let's face it, simply handing someone a manual - virtual or otherwise - and telling them to start reading isn't normally the right way to go about things.

I always think it's interesting when I hear developers talk about how World of Warcraft opened up the MMOG market for new entrants. We have all these new and exciting games coming out: Age of Conan, Warhammer Online, The Chronicles of Spellborn, and plenty more. However, the overwhelming response that I get from WoW players when I talk about these games is a blank stare and something along the lines of, "Okay, that sounds all right... but why would I ever want to leave WoW?" I think that developers tend to underestimate how attached people get to their MMOG of choice. There are now over 10 million World of Warcraft players. The question is, do they even want something different?

I've read a number of bloggers in the past few months and talked to a number of players who claim that they're only playing WoW right now because "it's the best thing out there." They're yearning for something else. Not something totally different, mind you, since they obviously have a blast in Azeroth. But something fresh enough to be new and exciting without bastardizing the game style they know and love. However, I've noticed something interesting. This breed of player tends to overwhelmingly be comprised of people for whom World of Warcraft was not their first MMOG. Otherwise, people just want WoW to put more content in and are willing to make do with what they have until then. I think there's an intriguing bit of psychology there that's worth examining.

Can you imagine one million people doing anything simultaneously? This is one of those fascinating statistics like how a child is born every 3.6 seconds or someone eats meatloaf every 4.9 seconds. Never mind the fact that those previous stats are completely made up, World of Warcraft recently achieved the astounding feat of one million concurrent players in China. Not only is this a testament to the network stability in China, but it's also a new record for the game since it's launch in June of 2005.

Amid unfounded allegations that these were all gold sellers, the fact of the matter is that gold sellers go where the money is: the European and North American servers. Regardless, this new record is quite a feat and we now anxiously await the next record-breaking event. Most random duel requests in a second? Most uses of the word "noob" on one server? We shall see.

Apparently THQ executive Jack Sorenson is pretty sure that World of Warcraft has hit its peak. He goes on to admit that there will likely still be millions of people playing WoW in a couple of years, but says that its subscriber count will have diminished. This would supposedly be the perfect time to launch a brand new game. Why? About two years from now is of course when THQ is looking to launch their Warhammer 40k MMO, however as anyone who follows MMO development can tell you, the market can change rather rapidly.

WoW may be severely less of a threat in a couple of years time, but there are plenty of other MMOs that could take its place between now and two years out -- including Blizzard's next MMO. So while WoW may have hit its peak, in a couple of years time THQ could find themselves staring down the barrel of yet another juggernaut title: current or upcoming.