Massively^™

When it comes to virtual worlds, Massively's main focus to date has clearly been on Second Life, but we're also interested in some of the other choices that are becoming available to residents in virtual spaces. Blue Mars from Avatar Reality is one that's caught our eye -- it's a sci-fi themed virtual world, set on a terraformed Mars in the year 2177 AD. The potential is there to have some stunning visuals, as Blue Mars is built on CryEngine2, best known for giving Crysis its look.

The official Avatar Reality site lists a beta release for the end of 2008, but they've told Eurogamer that Blue Mars enters beta in January 2009. "The first-time developer expects this to last for around three months, before the full game launches in April," Eurogamer's Rob Purchese reports.

Where is it all going? With an MMOG you already know: Content updates, free and paid expansions, and so forth. A broadening and sometimes also a deepening of the game experience.

Virtual environments tend to be a bit hazier, largely supported by microtransactions they may include game-elements (like Entropia Universe), sci-fantasy settings (like the upcoming Blue Mars), specific celebrity events (Habbo) or merchandise and marketing-focused experiences (Virtual MTV, Barbie Girls Online and more).

In a very real sense the virtual environments industry is largely about focus. Targeting a market, wooing a demographic, and showing them where you are going to take them in the coming days.

Interesting, then, that the world's best-known virtual environment, Linden Lab's Second Life lacks the answers to fundamental questions, the answers to which directly impact every user and organization who participates (or who might participate in future). In fact, hardly anyone is asking those questions. Now isn't that peculiar?

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	Are you a part of the most widely-known collaborative virtual environment or keeping a close eye on it? Massively's Second Life coverage keeps you in the loop.

See if you can follow our reasoning on this one. Avatar Reality, the creators of the Blue Mars project, which is aimed at delivering a next-gen graphical Second Life-like MMO, are outsourcing the actual content of the game, while they work on the engine. Given the screenshots, and what we've been told by the studio, there will likely be many replicas of real-life objects -- golf equipment, for example, for the golf game that's said to be in development.

However, one of Blue Mars' third-party developers, Virtual Space Entertainment, sports a company logo that's eerily similar to that of mountain bike-makers Specialized. Is VSE so into their role as replicators of real things that the mandate has seeped into every aspect of the company? Someone's in trouble here, and it's not Specialized.

[Thanks, Peter!]

Whenever we see Blue Mars in the news, our computers usually start making this very worrying metal-on-metal grinding noise. Maybe it's because our computers have seen too many cheesy horror movies set on Mars, or maybe it's because Blue Mars is going to be using the CryEngine2 for its graphics rendering. We just hope that it doesn't kill the game early on, since we're pretty interested in seeing how it develops.

The MMOABC site has a bountiful screenshot buffet, looking at some of the high-definition imagery we'll be enjoying in the 'next generation' of Massive games. They have shots of Blue Mars, Huxley, The Day, The Agency, Stargate Worlds, and Global Agenda. They have descriptions of each game world as well; helpful, since some of these titles are very newly announced.

For more info on Blue Mars, check out our sneak preview from E for All, and our screenshot gallery:

Does the name Kazuyuki Hashimoto ring a bell? He was Chief Technology Officer for Square USA for five years, was Vice President of New Technology and Platforms at Electronic Arts for 4 years, and spent seven years as the Senior Vice President of R&D at Square where he worked on the CG segments and cutscenes in the legendary Final Fantasy VII.

Along with Li-Han Chen - whose background includes Project Manager (Sony Online Entertainment), VP of engineering (AtGames Inc), Senior Programmer (Squaresoft), Senior Programmer (Dreamworks) - Hashimoto heads up the Honolulu-based Avatar Reality Inc, and their new MMOG, Blue Mars.