Massively^™

Gamasutra recently spoke with Paul Sams, chief operating officer at Blizzard Entertainment, just after the WorldWide Invitational came to a close. Alongside questions about the framework around Diablo 3 and the potential of user-generated content, the site referenced the recent revelation that World of Warcraft could potentially have been a free-to-play title. Sams offered, in response to the question, that he doesn't see the company changing the game's business model any time soon.

Echoing the points made by individuals such as Min Kim and Ray Muzyka, Sams noted that changing the business model would likely neccessitate a substantial revamp in game design - something they're not prepared to do. "The game has been designed in such a way to where we determined the business model to wrap that around what the game experience was." Sims also puts forth that the company has no plans to create a 'kiddie' version of the popular MMO, nor to port it to handheld systems.

Check out the interview for a number of other interesting topics, including Sams' followup to Mr. Pardo's rebuke against Microsoft over its Xbox 360 focus.

I could bore you all today by starting my article with a lengthy story about the pre-history of your beloved MMORPGs, but I'll cut to the important part: Once upon a time there was a little game called DikuMUD. Similar in nature to the popular Dungeons and Dragons tabletop roleplaying game, it quickly took off with the geek crowd and became something of a phenomenon. In 1991, the source code for the game was made public and it grew into the most popular code base out there for the creation of multi-user dungeons, largely attributed to the ease with which the code could be set up and run. This led to an explosion of rather similar games that eventually gave rise to the more modern virtual fantasy worlds like Ultima Online, EverQuest, and World of Warcraft (each of these have been compared to DikuMUDs at various times). What's the point of rehashing all of this?

Simply this: While many people would probably disagree with me, the proliferation of a popular, established code base that was proven to attract players and was easy to set up "out of the box" allowed enormous innovation and creativity to flourish. At one point, there were so many MUDs available on the web that you could go to a website designed specifically to sort out what features you wanted in yours (and play it free of charge, most of the time). Given the wild popularity of World of Warcraft today, I can't help but wonder what would happen to the online gaming industry if Blizzard decided to start selling their source code to people interested in starting up their own game.

Have you ever wondered what it is about Blizzard that has set them so far apart from their competition? It's a question that other bigwigs in the game industry, even those uninvolved with MMOs, have struggled to answer. Activision couldn't wrap their heads around the concept, so they just went and bought Blizzard instead. CEO Bobby Kotick has said something to the effect of, "Well, whatever it is, it'd cost about a billion dollars to emulate," as if it's some top-secret mystery. As it turns out, if you want to know their secrets, all you have to do is ask. A local Orange County newspaper has tracked down some experts and asked Blizzard Producer J. Allen Brack to come up with reasons why they're so successful.

They've only go three of the eleven "lessons" published so far, but they've so far been frustratingly obvious. "Rely on critics." Yes, OK, that's important. "Use your own product." I can see the utility in that. "Make continual improvements." We call those patches! If these are the sort of things that other MMO companies are missing, then the entire Massively staff may have to up and quit to become high-paid MMO consultants.

Here's another lesson for you, free of charge, "Don't release a game until it's finished!" Innovative, we know. Oh, or how about this one? "Treat your IPs like they're actually worth something." We hope somebody brought a pen, we could do this all day!

The MetaPlace developer blog was updated with a description of Areae's plans for "MetaBucks." Unsurprisingly, MetaBucks will be the currency of MetaPlace. They will be exchangeable both ways for real-world currency, and will be used to buy tools and assets with which to build worlds. Also, MetaBucks will provide a system for creators of virtual worlds made in MetaPlace to charge subscription fees.

If you're thinking, "gee, that sounds very Second Life-esque," you're not the only one! MetaPlace seeks to bridge the gap between gamers and virtual world residents by providing tools (like MetaBucks) that will be useful to both. For a browser-based title, MetaPlace is unusually ambitious in terms of scope.

If you're curious how all this fits into Areae's business plan as a whole, check out the business plan FAQ. Basically, MetaPlace is free until the world you create crosses a certain traffic threshold. After that, it costs money to continue hosting your world there, but you can use MetaBucks to charge players or take donations, and use that income to cover the costs.