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Interview sheds more light on Warhammer Online's trial

Filed under: Fantasy, Business models, Interviews, Warhammer Online


Times have been somewhat erratic for Warhammer Online, but most everyone can agree that the switch to an endless free trial was a positive move for the game. It's almost transparent how the change came almost immediately following the changes made in patch 1.3.2 to streamline the starting experience, but it's a wise move all around and makes the game more accessible than ever before on both levels. Producer Josh Drescher recently sat down with the Zam network to talk a little more about the rationale behind the change, as well as the limitations on the experience.

As Drescher points out, one of the major limits toward any sort of time-limited trial is that many players feel pressured for form an opinion in a very constrained timeframe. For more casual players, it can be almost impossible. The new move makes it both easier for players to take their time, and easier for players to try it, hibernate, and then try some of the new features as they come out. For more of the specifics, as well as a rather oblique non-answer to the question of Warhammer Online's future in light of recent layoffs, take a look at the full interview.

Linden Lab to raise Xstreet fees, loses vendors, products

Filed under: Business models, Culture, Economy, News items, Opinion, Second Life, Virtual worlds

This week, Linden Lab announced that it was going to start charging listing fees and minimum commissions on its Second Life Xstreet Web-shopping adjunct in the near future. Within hours, vendors took down thousands of products, many abandoning the service entirely in favor of alternative services.

It's unclear just how many vendors have abandoned the Xstreet SL system, but it apparently was enough to temporarily overload the Web-sites of third-party sites such as Slapt.

Why RMT won't go away

Filed under: Business models, Culture, Economy, Exploits, Opinion


"Companies should just stop gold farmers." It's a consistent complaint in many games, with "gold" replaced by your game's currency of choice. As complaints go, it's right around "somebody should do something about all the problems" in terms of overall utility, but heck, no one likes the practice and it should just be eliminated, right? Well, as Scott Jennings has pointed out recently, it's not quite that easy.

As Lum points out, there are several common misconceptions about the entire process. Among them are the idea that the game company doesn't step in because they're getting kickbacks, which is pointed out to fail the simple test of Occam's razor. When developers want to get more money from an existing game, there are usually better ways to run it, such as the Champions Online model or the Dungeons and Dragons Online approach. He also tackles the infamous statement that the farmers are paying customers and therefore the company has even less incentive to stop them.

So if everyone hates RMT, why is it still around? The article briefly touches upon it, but We Fly Spitfires had a recent post that articulates more specifically: more people buy gold than would necessarily admit it. Since no one will admit to it, no one ever asks, and as a result there's a large culture of silence that publicly despises it and privately takes part. In short? As long as there's a customer base, the farming will continue. Food for thought all around.

The Daily Grind: What's a fair price for subscription fees?

Filed under: Business models, Culture, Opinion, The Daily Grind


Subscription fees are a fact of life for us MMO players. Most of our favorite games come with one, and it's usually 14.99 nowadays. Ages ago, we could remember paying the 9.99 a month for our games, before that slowly rose to 12.95 a month and then became the current plateau of 14.95 a month.

Sure, we always have the option of playing more money up front to pay a reduced monthly cost, thanks to the miracle of multi-month subscription plans, but today's question isn't about that. It's about your thoughts on the subscription fees. What do you think is a fair price to charge?

Now don't be silly and say free, because we all know servers don't run themselves and bandwidth isn't free. While we're not all in the know about the cost to a blockbuster MMO, we do know how much we're willing to shell out for our games. What's the price you'd like to be able to shell out?

Linden Lab partners with Dragonfish for non-US payments processing

Filed under: Business models, MMO industry, News items, Second Life, Virtual worlds

Virtual environment operator Linden Lab has partnered up with 888 Holdings plc's Gisland/Dragonfish division to provide payment processing for non-US Second Life customers.

A spokesperson for Linden Lab told us, "We're working together with Gisland on a cashier interface and other tools that will give Residents more payment options and make it easier for Residents to pay in a wider range of native currencies than they can now. Gisland will also help Linden Lab implement appropriate anti-fraud measures as we expand these payment options. In addition, Gisland will assist Residents directly with payment-related issues, including failed transactions."

That last part is fascinating, as that would be something of a first insofar as Second Life payments processing goes, as is the tantalizing hint of expanded payment options – something that is of considerable interest to users outside North America.

Lost Saga launches

Filed under: Fantasy, Historical, Business models, Launches, New titles, News items, Free-to-play


You've taken part in the endless debates online about pirates versus ninjas. Admit it, you have. Well, add cowboys, knights, wizards, and nurses into the mix, and you're nine-tenths of the way to Lost Saga, a new game launched by OGPlanet. Billed as a massively multiplayer online fighting game, it features a variety of different gameplay modes and "heroes" that combine for what looks like an entertaining and frantic experience. Character types run the gamut, from soldiers to assassins to (you guessed it) pirates and ninjas, each bringing a small collection of different abilities to the table.

It might sound a bit simplistic, but there are some interesting features such as the option to change heroes mid-battle -- in essence a quick class change whenever needed. The game also features some interesting battle modes beyond the prosaic Deathmatch style, such as Boss Raid, which allows one player to take the reins of an intensely powerful boss while the other players struggle to take said player down. And let's not forget that the game is also free-to-play, so you can satisfy your curiosity without commitment. Lost Saga won't revolutionize the industry, but it looks to be quite a bit of fun, so you might want to check out the official site for more information and to sign up.

Runes of Magic and Playspan team up for game cards

Filed under: Fantasy, Business models, News items, Free-to-play, Runes of Magic

Runes of Magic has been enjoying a nice burst of success recently, and as a free-to-play game one of the biggest things that helps it is increased visibility and access to the game's microtransaction system. So it should come has little surprise that Frogster Interactive has teamed up with PlaySpan to start moving branded game cards into 7-Eleven stores, improving both visibility and accessibility in one fell swoop. In addition, Diamonds will be purchasable at PlaySpan's online store, already a hub for several popular free-to-play game currencies.

The game cards, which will come in $10 and $25 denominations, can be redeemed for in-game mounts, enhancements, and other improvements. Overall, this deal will give Runes of Magic a game card presence in over 46 thousand stores inside the US, a high visibility for a fairly young game that's pushing a still-developing business model. And it's certainly not going to hurt that you can pick up some game currency at the same time you grab a soda and one of those little taquito things for a snack on your way home from work.

Fallen Earth puts a feather in your hat for purchasing

Filed under: Sci-fi, Fallen Earth, Business models, News items

It's always nice to get a little something extra for what you were planning on doing anyway. It's even nicer when the "little something extra" is something you would want on its own merits, at that. Fallen Earth has decided to give its new players exactly that variety of something extra: if you buy now through the official site, you will receive the lovely and (dare we say it) eminently pimptacular hat displayed to the right.

The hat isn't enough reason for you? Well, clearly you aren't looking closely enough at the hat itself. You also might not know that the hat provides your character with Scavenging, Nature, Geology, and Social skill points just by donning it. It's a really nice hat. Lest we get carried away by gushing about the hat, however, it should be duly noted that the hat is also a limited-time offer for purchasers of the game, and is only being distributed by purchasing the game from the official site. So if you've been on the fence, this might be the time to get off the fence and get yourself a truly excellent hat for your troubles.

Telstra BigPond to shutter Second Life presence in December

Filed under: Business models, News items, Second Life, Virtual worlds

Telstra BigPond (a major Australian Internet Service Provider, with an approximate 50% market-share) has had one of the most popular corporate presences in the virtual environment of Second Life, even including a customer service center staffed eleven hours per day, five days per week. In a nation with expensively metered bandwidth, BigPond even refrained from metering a portion of the data sent to its customers from Second Life. All of this for what has basically been an experiment.

That, however, appears to be coming to a close. BigPond intends to shutter its Second Life presence on 16 December.

Runes of Magic's milestone numbers

Filed under: Fantasy, Business models, Game mechanics, Crafting, Quests, Free-to-play, Runes of Magic


Free-to-play MMOs have been staking out an impressive share of the gaming audience, and one of their poster children is Runes of Magic. Frogster Interactive, is understandably pleased with the success that the game has enjoyed, so they've taken the time to share some interesting figures of the game's popularity.

The most recent chapter of the game, The Elven Prophecy, was released only a couple of months ago. Since then, over fifteen million quests have been completed (even more staggering when one considers that the game has recently cleared the two million mark for registered players). A quarter of a million bosses have been brought down in that span of time, as well as over sixteen million items crafted. Even allowing that some of those were likely craft grind fodder, those are impressive numbers.

Of course, one of the wonderful parts about any sort of free-to-play game is that any curiosity about the game can be satisfied by playing right away, which has no doubt contributed to the success Runes of Magic has enjoyed thus far. While it's not the biggest name in the industry, it's experiencing a groundswell of popularity, good news both for fans of the game and the business model alike.

Second Life's classless server scheme

Filed under: Business models, Economy, News items, Second Life, Virtual worlds

Thus far, one of the key factors in Second Life performance has been the class of server hardware hosting the simulator. There are plenty of other non-server items that might contribute to perceived poor performance, of course, but server class versus server utilization is a pretty consistent factor.

Traditionally, each class of server has a numerical designation and represents a certain basic equipment and operating system specification. In the past, some estate owners have opted not to upgrade to a newer class of hardware in order to avoid higher monthly fees. Now the server class system is coming to an end.

Global Agenda hosting weekend beta event

Filed under: Betas, Business models, Events, in-game, PvP, News items, PvE, MMOFPS, Global Agenda


Thanksgiving, for those of us in the US, is still a couple of weeks away. But beta testers of Global Agenda will have something to be thankful about earlier than that, as this weekend promises to host another beta event for the game. The testing will be running between 11 AM to midnight PST, and the event spans both Saturday and Sunday, each one testing another aspect of the game's growing combat systems.

Saturday will be focused on PvE content, including a new mission type that promises to offer some interesting new dynamics to the gameplay. The "Double Agent" mission type, which is limited to regular subscribers at launch, puts one player amidst of a horde of NPC allies and pits them against a four-person squad of players, thereby mixing PvE and PvP combat into a single arena. Sunday's testing, by contrast, is a pure PvP slugfest. 10v10 matches will be run, allowing people to queue up in groups of up to four to help establish allies for coming events. The developers are also teasing at new maps being dropped into the mix during this testing.

The bad news is that only a small number of new testers will be added for the event -- this party will mostly be confined to existing beta testers. Watch your mail closely, either in hopes that they let you in or for the preparation mails Hi-Rez Studios is forewarning testers about, and keep an eye open for a chance at some early testing starting on Friday.

Microtransactions and the splits in philosophy

Filed under: Business models, Culture, Game mechanics, MMO industry, Opinion


No one was expecting the current 900-pound-gorilla of the MMO market to throw its hat in the ring regarding microtransactions, but the fact that it's in the mix has forced a large number of people to take a look at the philosophies and patterns of the business model. Killed in a Smiling Accident recently put down some thoughts regarding the differences, explaining that World of Warcraft's model is, in their opinion, inferior to the one found in the equally-significant microtransaction model of Dungeons and Dragons Online. The former has a store consisting of fluff items with no equivalent in the game, while the latter largely puts forth offerings that can be obtained in the normal game if you want to take the time.

Of course, there's the obvious counter brought up in the comments: that it's better to have microtransactions selling something you can't otherwise get in the game. Simply take a look at Champions Online and the controversy over retcon pricing to see how the two can be better left untethered. Getting something unique is a nice bonus for a game you enjoy -- for example, look at the bonus costume packs that City of Heroes sells. However, with items on sale that can be obtained from gameplay, the game can feel a bit more disjointed. There's a case to be made for both sides, and with the free-to-play model gaining speed, it should be interesting to note where the majority of MMO players draw the line.

Second Life plateaus during Q3 2009

Filed under: Business models, Economy, News items, Opinion, Second Life, Virtual worlds

Linden Lab has released the figures for the third-quarter performance of Second Life.

If you want the short version, it wasn't a growth quarter. Q3 2009 figures were not really very distinguishable from Q2 2009. There's actually nothing wrong with that. Growth plateaus are occasional and inevitable and generally represent a good opportunity for engineering and support to catch up a little with the service.

NCsoft responds to City of Heroes speculation

Filed under: Super-hero, City of Heroes, Business models, Interviews, MMO industry, Opinion, Rumors


A couple days ago, we had a post detailing some speculation on what City of Heroes: Going Rogue meant for NCsoft West, City of Heroes, and the future of the entire branch of the company. Ryan James, director of corporate communications for NCsoft, took the time to issue a direct response to us regarding that post. We also got an opportunity to ask him a few questions regarding NCsoft's current and future direction, which helps provide some context and some behind-the-scenes information to offset the speculative nature of the aforementioned post.

The official response is as follows:

"We wanted to respond to your post from November 2 on City of Heroes and clarify a few points for you and your readers. In short, the piece offers a rather sensationalist view of NCsoft West and our success thus far.

We're very proud of what we've accomplished here in the West – we have several major MMO franchises, including City of Heroes, Lineage and Guild Wars. And our newest addition to the NCsoft portfolio, Aion, has just seen a very successful launch here in the West. As you point out, we have had to make some tough portfolio decisions, but this is very much par for the course for any major game publisher today. That being said, we remain extremely proud of the Paragon team's accomplishments with the City of Heroes franchise. City of Heroes is still the world's most popular super-powered hero MMO. Even with an increasingly crowded landscape, City of Heroes remains the gold standard for comic book-inspired MMOs – it has stood the test of time and we're excited to be bringing Going Rogue to players next year.

As you note, the author of Vicarious Existence is indeed 'alarmist' in his assessment of NCsoft West and our future. We couldn't agree more. On the contrary, we're optimistic about our future."

Following the statement, Mr. James took the opportunity to answer a few questions about the company's game portfolio and future plans. Take a look at the questions and responses after the break.

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Name Date
Alganon Launch Dec 1 2009
EVE Online: Dominion Launch Dec 1 2009
LotRO: Siege of Mirkwood Launch Dec 1 2009
Star Trek Online Launch (NA) Feb 2 2010

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