Massively^™

Newsmagazine The Economist ran an article titled "Playing for profit" about using video game technology to increase productivity in the workplace. The article -- which was a sort of book report on "Changing the Game: How Video Games Are Transforming the Future of Business" by David Edery and Ethan Mollick -- looked to trends such as game mods and web-based-games-as-marketing-tools for inspiration, but special emphasis was placed on MMOs, including World of Warcaft and EVE Online.

Believe it or not, the WoW feature that was heralded by the writer was the soul-crushing grind! Or rather, the grind was compared to the sorts of tasks that your average office worker has to sit through each day. WoW provides a context -- the leveling system and other rewards -- that (supposedly) makes the grind worth the trouble. Companies should emulate that, the article says.

EVE, on the other hand, was used to demonstrate what not to do. That's pretty ironic, since The Economist's editorial stance is all about economic and societal openness! Regardless, the author pointed to the famous incident in which a CCP employee provided inside help to a corporation at war, using it as an example of the dangers of game-playing in a business environment.