Massively^™

I usually dislike writing about the things that everyone else is talking about, but I'm sufficiently motivated (read: ticked off) about this topic that I might as well throw in my two cents. With all due respect to my readers and the people who take the time to write in to Ask Massively every week, this time I am going to answer questions that have been asked in other columns.

Should employers dismiss job applicants who play MMORPGs like World of Warcraft?

I'm not going to direct this answer to you gamers out there. You probably have a good idea of what my answer is going to be. This is for all of the corporate recruiters, hiring managers, and corporate paper pushers out there who think games like World of Warcraft sufficient reason to disqualify a job applicant.

Newsmagazine The Economist ran an article titled "Playing for profit" about using video game technology to increase productivity in the workplace. The article -- which was a sort of book report on "Changing the Game: How Video Games Are Transforming the Future of Business" by David Edery and Ethan Mollick -- looked to trends such as game mods and web-based-games-as-marketing-tools for inspiration, but special emphasis was placed on MMOs, including World of Warcaft and EVE Online.

Believe it or not, the WoW feature that was heralded by the writer was the soul-crushing grind! Or rather, the grind was compared to the sorts of tasks that your average office worker has to sit through each day. WoW provides a context -- the leveling system and other rewards -- that (supposedly) makes the grind worth the trouble. Companies should emulate that, the article says.

EVE, on the other hand, was used to demonstrate what not to do. That's pretty ironic, since The Economist's editorial stance is all about economic and societal openness! Regardless, the author pointed to the famous incident in which a CCP employee provided inside help to a corporation at war, using it as an example of the dangers of game-playing in a business environment.

After reviewing Activision-Blizzard's case for a few weeks, the European Commission announced its approval of the huge merger yesterday. The EU had final say approving the merger because Vivendi is a French company. Officials decided the deal wouldn't threaten the fairness of the market.

The commission made a statement, saying that Activision Blizzard "would continue to face several strong, effective competitors, such as Electronic Arts, and the game console manufacturers, such as Sony, Nintendo and Microsoft." There were some concerns that the company could have an unfair advantage in licensing music for games because Vivendi owns Universal Music Group, but they were set aside because "competing game publishers would continue to have access to a sufficiently large portfolio of music rights from alternative suppliers."

The lesson: Activision Blizzard is officially not a monopoly, thanks to EA. We could go into extreme detail weighing the pluses and negatives of the decision, but we've analyzed this merger plenty enough already. At some point, you just have to decide to sit back and see what happens.

The other day, Sony Online Entertainment announced that it would begin reporting to Sony Computer Entertainment, Inc. to expedite efforts to produce online content and features for the PlayStation 3. WarCry tracked down SOE president John Smedley for comments on the move.

The jist of it is that nothing within SOE will change; the move just makes it easier to coordinate the company's PS3-related projects by allowing Smedley and Kazuo Hirai (who's in charge of everything PlayStation) to work together more closely. "Being part of the PlayStation family is exciting and offers us a lot of great opportunity," Smedley said.

But opportunity for what? Are announcements of new PS3 titles forthcoming from SOE? Obviously this move is the start of a longterm investment of SOE's time in the PS3 (and maybe even the PS4), but what specifically will come of it? We're anxious to find out.

Sony Online Entertainment (the group behind EverQuest, Star Wars Galaxies, and other landmark MMO titles, for the types of readers who need answers to questions like "Vhat eez zees ... 'video game' theeng?") is relocating within the Sony empire. Starting April 1, SOE will operate under the Sony Computer Entertainment, Inc. banner.

That means that SOE prez John Smedley will be reporting directly to Kazuo Hirai, who is President and CEO of SCEI, and one of the masterminds behind the success of the PlayStation brand. According to the press release, they're making this move so that Sony can use the talent and resources at SOE to push its online gaming agenda on the PlayStation 3 console. Currently, SOE reports to Sony Pictures Digital.

SOE has already been working on PS3 projects for a while now, including the spy-themed shooter MMO The Agency, and Free Realms, a family-friendly, microtransaction-fueled endeavor. Even though the press release didn't come with new game announcements, it's big news. There's been a lot of debate about whether the XBox 360 or the PS3 is the best online gaming platform, but this new structure could give Sony a new edge.

Do business culture and the principles of online gaming belong together?

Two entrepreneurs in Palo Alto think so. Inspired by Second Life and World of Warcraft, they theorized that principles used in the management of online game communities could be used to manage businesses. They formed a company called Seriosity and its maiden voyage is a product called Attent. It's their first gaming-inspired product, but they want to launch more in the future. Learn more about it after the jump.