Rivers Run Red with Linden Lab: A Second Life for the enterprise
by Tateru Nino 
Sep 18th 2008 at 11:45AM
Filed under: Business models, News items, Second Life, Virtual worlds
Remember back in August where we predicted that a corporate/enterprise version of the Second Life grid was more or less inevitable? Well, that appears to have functionally come to pass, though the details are still hazy.
Rivers Run Red has partnered up with Linden Lab to provide a product called Immersive Workspaces to (what appears to be primarily) the global enterprise corporate market. Immersive Workspaces is a fusion of Second Life grid technology along with a blend of Second Life objects, web-sites and web-services, all apparently very tightly integrated.
As a part of the partnership, each company may either individually or jointly sell and market each other's products, and Linden Lab has an exclusive license to Rivers Run Red's Immersive Workspaces product. For its part, Rivers Run Red will provide "product and content development services to Linden Lab's clients and developer community". Right now, the only known customers of Immersive Workspaces appear to be Unilever and Diageo.
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