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[Update 2] We're happy to report that Mythic has re-extended the deadline until the end of August 22nd for all customers of Amazon, GoGamer and the EA Store.

Your first day-long binge of Warhammer Online is over and done with, so what's next? If you're Mythic Entertainment you've got from 9am EDT to 1:30pm EDT to get your servers ready for further beatings. Otherwise, four hours is a plenty of time to have some lunch and see a good matinee. It's not really a big surprise that there's going to be some extended maintenance today as the servers have been up and running since last Sunday. It's actually the game's first "weekly scheduled maintenance" in a way.

The other piece of pertinent news is that if you didn't enter your retail CD key by 7am EDT today, then you won't be able to login to Warhammer Online until your account is properly loaded with that magical string of numbers and letters. No big deal for anyone who bought their copy in meat space but if you pre-ordered the game from an online store other than Electronic Arts' tiny online abode you may need to start killing in the name of Sigmar and hoping for the best. If you did make your order through the EA Store you'll be happy to know EA should be sending info on how to keep playing until your copy arrives. This is obviously bad good news for anyone who didn't overnight their game from a non-EA online vendor, but it's irrational to expect EA to force Amazon, Gamestop or any number of other stores to immediately validate every single online purchase.

[Update] According to a post on the Warhammer Alliance forums, the original date for entering retail keys was Monday, August 22nd. That date has since been removed from the pre-order page and apparently changed to today. Swing and a miss? Definitely.

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EDIT 3: Feel free to read all the ever-changing drama below for your amusement, but here's the final word right upfront: we've received word from Electronic Arts confirming that the official release date for Warhammer Online is September 18th for the North American, European, and Oceanic markets. Commence rejoicing!

The official EA online store has been updated with a big splash image pitching Warhammer Online to the masses, and the image prominently features a badge that reads: "Coming August 23!" This is not the first time that the EA website has touted a release date; it was only a couple weeks ago that it suggested September 23rd. But this one looks especially promising, seeing as how it's a carefully created image instead of just a text field entry. That's difficult to argue with!

On the other hand, that release date seems unrealistically close. Really, we don't know what to think! If you think this is legit then start your partying, dear readers. Upgrade your computers to meet the minimum specs! Read the official pre-order FAQ and our pre-order guide to find out where you should buy it if you're the type of person who pays extra for collector's editions!

Or you can play it safe and be skeptical; keep your cool and wait to see what happens.

[Thanks, Dean!]

As tumultuous as the delay has been for the Warhammer Online fan community, an even bigger headache has loomed in the minds of many. One of the biggest details to come from the announcement of the Collector's Edition and its myriad of goodies was that those who put in a pre-order for the CE would get early access to the Open Beta and a head start on the rest of the Warhammer fanatics when it finally comes time for release sometime this fall.

That's all well and good, but who could have anticipated the sheer number of discrepancies and problems that have arisen from these simple perks? Different retailers are handling the distribution of codes differently, there are gaping holes in the system that allow for exploitation, players are reporting on bunk codes, orcs and dwarves living together, mass hysteria! Having navigated this minefield ourselves in the quest for that delicious artbook, we thought we'd give you a bit of a rundown on the situation.

If you're after the digital download for Flagship Studio's new title, Hellgate: London through the EA store, be prepared for a bit of a rude shock, if you're in Australia.

You may have looked at the prices and thought, "US$49.95? That's not bad." Well, it gets worse. Put your card back in your purse. That download is going to cost you quite a bit more than you think.