Massively^™

Shawn Fanning's Rupture social network has been purchased by the folks at Electronic Arts, changing the course of the network's planned use as a hub for World of Warcraft players. EA spent some $30 million in the deal, though there are still some details to be nailed down. TechCrunch broke the story yesterday afternoon, and refers to this as Fanning's "big payday", finally rewarding him financially after a series of successful but ultimately not lucrative business ventures.

The article offers the observation that this is purely a technology purchase, as the service never made it into its planned second phase. The Beta service, at it exists now, simply doesn't have that many users. It's an easy guess as to what the software giant hopes to gain from this acquisition. EA Mythic's Warhammer Online and BioWare's as-yet-unannounced MMO title could be easily fitted into this framework, providing a method for players of these new games to connect on the web. We'll be sure to keep you posted as more details on this still in-transit deal comes to fruition.

Some of you may have been patiently (or not so patiently, if you're like us) awaiting the closed beta for Battlefield Heroes. Unfortunately, there seems to have been a bit of miscommunication between developer DICE and the community that has formed around Battlefield Heroes. The closed beta -- that started yesterday, May 6th -- is invite only for the time being.

DICE is quick to point out that this is for the first phase of the beta only and that eventually everyone will be able to apply for it. What's a bit surprising is that so many people apparently hit the official site yesterday it actually went down for a while. Seems like DICE may be onto something with Battlefield Heroes, but only time will tell.

[via Blues News]

This month we get a look into one of the many cool aspects of Warhammer Online: living guilds. This important Warhammer Online feature is explained by the dreamy Josh Drescher (that's right we said dreamy, just look at those honest eyes) who yet again explains the system in such a way that we cannot help but woo over him -- we mean it, the system.

Anyhow, living guilds are EA Mythic's response to the many different problems with running a guild in MMOs. Everything from the complexity of running a website -- which you don't need with the bevy of features WAR's living guild system offers -- to giving players a powerful reason to join guilds and participate with other guild members in the first place. Did we need yet another reason to be extremely excited for Warhammer Online? No, but it really doesn't hurt to have more of them.

theMIX agency and RoomFullofPeople just recently announced plans to host InterPlay, a one-day event that will explore the overlap of online games and social networks that has nothing to do with that other Interplay. The conference is planned for May 22nd and will take place at the Kabuki Hotel in San Francisco.

If you happen to attend you can expect to see speakers from companies such as Bebo, DoubleFusion and Electronic Arts. Their will also be a strong showing of venture capitalists to offer their own perspectives on several subjects. The panels being offered seem like they'll vary, some of the included examples are "Micro-Transactions and Virtual Goods", "Funding the Social Gaming Sphere "and "Advertising and Marketing on Social Games".

Sounds like a fairly well-rounded event and being that it's only one day it should be full of interesting discussions for those interested in either social networks or virtual worlds.

N'Gai Croal, of the Newsweek games blog Level Up, recently sent a few questions in the direction of Electronic Arts. He was following up on the war of words that has been developing between the enormous software publisher and up-and-coming heavyweight Activision/Blizzard. Numerous comments have been dropped by ActiBlizz's Bobby Kotick, slamming everything from EA's interest in Take-Two to their habit of 'stripping the soul' from purchases.

Jeff Brown, EA's vice president of corporate communications, responded to N'Gai's questions and touched twice on Blizzard's World of Warcraft. Croal very directly asked about EA's investment in The9, World of Warcraft's Chinese publisher, and how that relationship would be affected by company friction. Said Brown, "We've got a small equity state in The9 and no real influence over their management. Their plans for non-EA titles don't involve us and we don't have any insight on what they plan to do." He was more direct (and snarky) when asked how he feels Activision/Blizzard is handling their studio as a whole: "No strong opinion. They've got three great franchises [presumably referring to World of Warcraft, Guitar Hero and Call of Duty 4--Ed.]--it's great that one of them was actually developed at Activision."

With games like Magic Online and Freaky Creatures in the gaming consciousness, this variant on the concept of microtransactions is on the rise. Electronic Arts must think so too, because they've just announced their card-based MMO offering, called BattleForge.

BattleForge will be an entirely Web-based card-game, where you'll build your fantasy army by the purchase of online decks, or trading them with other players, or even winning them in tournaments. Gameplay itself will feature the use of four elements and a mystical forge to do battle. Being developed by EA Phenomic, Germany-based creators of the SpellForce series, this upcoming MMO is expected to launch in the Fall of this year.

[Source]

Electronic Arts' new baby, EA-Land, is apparently not going ahead, with news coming down a few hours ago that this replacement for The Sims Online is going to be closing.

The Sims Online closed and merged into the new EA-Land world in February this year, but it appears that whatever targets EA management might have set for the project weren't met, and it is now going to go away, closing around Midnight on the last day of July, this year.

Up until now, you might have had a shaky understanding of all the basics in EA Mythic's upcoming Warhammer Online. If that's the case, then there's a recent article where you can read up on what we like to call the, "WAR Essentials" as it's pretty much covering the basics.

Unfortunately, if you've been following news on WAR then there isn't anything here that you didn't already know. It's nice as a refresher on all of EA Mythic's basic talking points, though. In fact the article itself sort of reads like that: a prolonged "back-of-the-box" set of bullet points. It just seems a little dry for a preview about a videogame like Warhammer Online, where there are some crazy things to talk about like squigs or little (and big) green monsters from space.

It wouldn't have hurt to try and spice things up a little, is all we're saying.

Since when did role-playing become a dirty word? Apparently even mentioning the initials of the dreaded "RP" is enough to make people want to prove John Gabriel's Greater Internet Dickwad Theory as loudly as possible. Players go out of their way to make others feel uncomfortable and to ruin any sort of fun some people may have. Is it because it's the internet? Or have we forgotten the history of the role-playing game?

Because I can't exactly spend a whole column talking about the horrors of the internet (NSFW) I'm going to be focusing on the place of role-playing and how it got interjected into these online games of ours.

Battlefield Heroes is one of those titles that easily crosses a few genres. There's no question, however, that the game has a good chunk of free-to-play MMO shoved within its most gooiest bits.

Eurogamer has the news that sign-ups will be handled over on the official website on May 6th for anyone interested in playing this quirky-go-lucky online shooter. If you somehow haven't seen this inspiring trailer, you really need to check it out. The character screen features plenty of hard-points for character clothing options and the required level/experience-to-next-level indicator that completes the MMO addiction trifecta.

It goes without saying that we'll be tossing our hats into the beta ring. The gameplay looks exactly how you would imagine a WWII-cartoon-styled persistent online first person shooter -- or WW2CSPOFPS if you love acronyms -- would look like; strangely awesome.

If you've played even one of BioWare's many wonderful games, then you're well aware of the kind of quality they strive for when they craft them -- especially the stories offered. Well all right, there was that one game called Jade Empire that had some strange story pacing and lackluster combat -- but otherwise Bioware strikes gold nearly every time.

So what's their plan for finding the same success with their upcoming MMO venture?

We've always known that Europe -- and Germany in particular -- were big Warhammer fans. This fandom apparently loses no potency when applied to MMO versions of the franchise, as the German version of the Warhammer Online Collector's Edition has apparently sold out on Amazon. As of right now, there's no word on whether or not more copies of the CE will be produced to meet further demand, but it would be silly for Electronic Arts not to do so.

It's time once again for the Dark Age of Camelot grab bag Q&A courtesy of The Camelot Herald. In this installment, we get treated to a healthy dose of math as the Balancinator answers a handful of statistical questions from players concerning everything from health regeneration, Bounty Point allocation and damage capping.

We also get some news regarding the Camelot Road Trip in Bethesda, Maryland on May 10th. There will be free food, tons of prizes and of course an opportunity to test your knowledge with the devs! Be sure to check out the remainder of this article for contest news and more.

After reviewing Activision-Blizzard's case for a few weeks, the European Commission announced its approval of the huge merger yesterday. The EU had final say approving the merger because Vivendi is a French company. Officials decided the deal wouldn't threaten the fairness of the market.

The commission made a statement, saying that Activision Blizzard "would continue to face several strong, effective competitors, such as Electronic Arts, and the game console manufacturers, such as Sony, Nintendo and Microsoft." There were some concerns that the company could have an unfair advantage in licensing music for games because Vivendi owns Universal Music Group, but they were set aside because "competing game publishers would continue to have access to a sufficiently large portfolio of music rights from alternative suppliers."

The lesson: Activision Blizzard is officially not a monopoly, thanks to EA. We could go into extreme detail weighing the pluses and negatives of the decision, but we've analyzed this merger plenty enough already. At some point, you just have to decide to sit back and see what happens.

There are a lot of subjects to talk about when it comes to EA Mythic's upcoming MMO Warhammer Online. However, one particular subject still hasn't seemed to really come into the limelight -- the features in WAR that will likely forever alter what people expect from MMOs. This week's Digital Continuum will focus on just that.

Most features are evolutions of old ones in some ways, although some evolve in such huge leaps that they become entirely new features altogether. There are definitely a few huge concepts WAR has adopted that I think are going to become as prolific as those little yellow exclamation points above NPC heads.

I know that's quite the claim, but hopefully this feature will convince at least a few nay-sayers otherwise. Click the image above to see my reasoning on what landscape changing features WAR has in store.