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City of Villains is full of avatars of comic-book evil. They have skull motifs and spikes and scowling faces. They sport names with 'dark' in them.

But the most despicable being in all the Rogue Isles is a weaselly, bespectacled little man with thinning hair plastered across his scalp; a man who is regarded as a public benefactor, a champion of charity. His very ordinariness is what makes him so dreadful, as it is much easier to recognise the evils of the real world in him than in a comic character like Lord Recluse.

In our brief tour of the contacts in CoV who have the most authentically villainous content, Phipps's missions are the final stop. Some people have found them disturbing to play; the mission writer, Constellation (no longer with the CoX team) wondered if he might have gone too far. Some players have even wished for side-switching after playing Phipps's missions, and now that player generated content is on the horizon, players are proposing custom missions in which you get to beat Phipps to a pulp.

So, what is it about this content that provokes such guilt and remorse?

Continuing our series in which we look at the most authentically villainous content on offer in City of Villains, we're stopping by Peter Themari.

Themari's a very different kind of villain from Doctor Creed. He's cadaverous, decadent and concerned with nothing but indulging his own vile nature. He can be found in the Haven sector of Cap Au Diable, and is available between levels 10-14. You'll need to carry out three newspaper missions and succeed at a Mayhem Mission before your broker offers you Themari as a contact.

Themari's the first contact in CoV who is actively evil. Other contacts have had their own agendas: Fortunata Kalinda is an Arachnos lackey, Mongoose a snake hunter, Burke a mercenary and Creed a deranged scientist. Each one engages your services for reasons of their own. But Themari wants to do wrong for its own sake, and assumes you'll want to as well.

So spake Jack Emmert on City of Villains, as he perceived it with the benefit of hindsight and (one may add) the perspective of not being involved with it any more. It's not an uncommon complaint, either. CoV players can have trouble finding content that gladdens their black hearts with the joy of sheer, arbitrary evil.

It doesn't help that some content is blatantly hero content with the numbers filed off, the most brazen of this being the 'kidnap' missions in which you have to retrieve a hostage who is being held captive by other villains. If you think this sounds a lot more like a rescue than a kidnap, then congratulations.

But that doesn't mean there isn't genuine evildoing in City of Villains. There's plenty, if you know where to look for it and have the stomach for it. And now that so many of you are pounding away at the levels in the hope of unlocking a Villain Epic Archetype by the time Issue 12: Midnight Hour rolls around, we thought you'd like a few hints.

Without lore, MMOs as we know them wouldn't exist. Lore means different things to different people. Some of us embrace it, some of us let it define who we are and what we do in-game, and some of us ignore it as best we can.

Lore plays an important, central part to any MMO. Central to that lore is the creation of solid, entertaining bad guys – evil, despicable, wicked bad guys that we all take for granted, call out as 'on notice', and sweat blood to chalk up world-first kills for. But you've all been so busy running around taking down bosses left, right and center that it probably never occurred to you that if you're not careful, there's every chance we could run out of bosses to kill.

There's a reason that Blizzard aren't removing old world content from WoW, and it's not because they feel bad that the old bosses don't have anything to do with their time it's because they're scared. Scared of what might happen if there were no more bad guys for us to kill. New content only lasts so long when we've got guilds like Nihilum burning through new content in a matter of days (attracting controversy as they go), and as good as the Blizzard developers are, it's not like they're churning out patch-worthy content every week, is it?