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Started in 1999, Neopets was one of the first kid-friendly online virtual worlds on the web, and is still fantastically popular today. Hoping to bring their success with Neopets into the MMO world, founders Adam Powell and Donna Williams started Meteor Games in 2007 to make a game targeted at a slightly higher age bracket than Neopets. Their still-unnamed MMO, due to be shown at this year's Penny Arcade Expo (PAX), will be a seamless, 3D world with elements drawn from today's top MMOs -- World of Warcraft is specifically mentioned.

Their new game will be a drastic departure from Neopets. Not only will it be a 3D world instead of a collection of minigames, but it won't be free to play. The founders believe they need a subscription in order to produce the highest quality game, but the price will be less than WoW, and there will be an item shop of some sort where new outfits, furniture and other non-unbalancing items may be bought. Meteor Games is also looking into ways to integrate cellphones into their game. Due out in some fashion in 2009, their MMO will enter a market already dominated by Runescape and will be competing directly with SOE's Free Realms, which promises to be free to play and run also on the Playstation 3.

Neopets is famous for its huge amount of content, involvement with players and accessibility. Can Meteor Games grab that same sort of success with a more traditional MMO? CEO Adam Powell explains their strategy in this interview with Gamasutra.

Sony Online Entertainment is hiring for a few positions, and is soliciting resumés on its game forums.

Specifically, it's looking for customer support representatives to work with knowledge base articles for Free Realms and Vanguard. The job descriptions note that SOE's knowledge base articles are extremely important because they're the first and most common point of contact for customers. The CSRs will be responsible for producing, reviewing, and regionalizing knowledge base content.

The jobs appear to be entry level -- only a couple of years of gaming experience and a high school diploma are required. So if you know your MMO stuff, you live in or near San Diego (or are willing to move there, presumably), and you're out of work, e-mail SOE your resumé. You never know; it might be good.

John Smedley and the rest of Sony Online Entertainment want you to focus on reinventing the MMO. With games on their list like The Agency and Free Realms, what else would they want you to think?

While sitting down with MSNBC's Kristin Kalning, Smedley talked about the old days of MMOs, when EverQuest was the pinnacle of MMO game design, and how that has changed in recent years with the advent of World of Warcraft. But what is to be taken away from this interview is how SOE wishes to take the genre into a new direction, targeting shooter fans with The Agency and the 12-year-old crowd with Free Realms.

Appealing to both genders and creating new objectives that aren't just "kill stuff" are top priorities in how Smedley wishes to see MMOs change. He points out that it's clear that the market can expand, especially when RuneScape has more players than World of Warcraft, and how different methods can be used to capture that market.

It's clear that SOE is very interested in taking back their MMO crown, and even more clear that they're going into untouched waters to do it. However, the MSNBC article proves very insightful, and we all know that MMOs can use a little bit of a change up every now and then.

Anyone who has ever listened to a teenager on Xbox Live knows how it goes. He's saying WHAT? Racist, homophobic, bigoted language ... and that's just in their handles. Given easy voice chat, conversation heads straight to the lowest common denominator. But unfortunately perhaps, it's not possible to censor voice chat as easily as it is to censor text in order to make the chat safe for children.

That's a pretty difficult design problem. Given you have written a game for children where chatting is possible, is it even remotely possible to make sure conversation stays friendly and helpful? This very question is the subject of this week's Game Career Guide Design Challenge. Now, this would be a hard enough challenge for text alone, and luckily, that's all the challenge covers. With the growing pervasiveness of voice chat, though, even the best text-based filtering solution will fail utterly. SOE has promised to integrate Vivox voice chat technology in its future games, including its "M"-rated The Agency and its "G"-rated Free Realms. This is a challenge SOE will face at launch. How would you guarantee a safe environment for a child, one where they could not give away any personal information, where they wouldn't be exposed to hateful speech or threats, but where they could speak freely with the friends they know?

David Craddock at our sister site, Big Download, reports about a group of kids who are monitoring chat and reporting unhealthy chat or just tasking the game publishers themselves to monitor chat. Club Penguin's developers claim two-thirds of their staff is devoted to monitoring chat and customer service. Kids will always find a way around restrictions, and the only real solution is for parents to closely monitor their kids when they are online in any capacity. No other system can possibly take their place.

[Via Gamasutra]

Who'd win in a cage match between SOE's upcoming MMOs, spy-themed The Agency and family-friendly Free Realms? On one side, you have all the guns, explosives, and "M"-ratings. On the other side, you have cartoon-inspired graphics, Real Money Trading, and loads of fun from-7-to-70 minigames. And right in the middle of them both, there'd be John "Smed" Smedley keeping score. These are the kinds of things that come to mind while reading the latest interview with Smed. He talks, again, about the new MMOs and the innovations they bring to the genre, in a pleasantly relaxed tone. Absent are mad, loud proclamations to Funcom, EA Mythic and Blizzard describing how, in great detail SOE MMOs will KICK THEIR MMO'S BUTT.

He may not see his games in direct competition with the others, but players do. They want to know HOW the games will kick butt, WHERE they will do it, how PAINFUL it will be, and where they can get a front row seat. In this ION interview, Smed talks about how children who play Free Realms can be given an allowance in the game to limit the amount they spend on in-game goods. If you get your friends to try Free Realms, hey, you can find some shiny nickels in your account to perhaps buy that lovely outfit you've been eying. With The Agency, on the other hand, you want boom? They will have boom. You want bleed? Bleed will happen. SOE is committed to getting an "M" rating for the game, even if they need to have an NPC cuss to do it. We want passion and we get bullet points. We want butt-kicking and get fireside chats. Smed, please tell us how The Agency is going to slam Age of Conan to the ground. Tell us how Free Realms will make players around the world go "Maple What?". We want to believe!

It's been a great week on the west coast, for the second annual MMO-centric Seattle conference. Now called ION, everything we've heard has indicated that this week's event was a tremendous success. Massively was there in force, and below you'll find the ins and outs of the sessions and meetups we attended.

	Focusing on the community manager One of the strengths of MMOs are their communities. The stronger a community around an MMO is the more likely that game is to last into the foreseeable future.
	State of online games keynote Globalization is one of the session tracks here at ION 08, as befitting an industry seeking the holy grail of a truly global marketplace for online games. Tuesday's keynote was delivered by Won II Suh of Neowiz, a Korean online games company with 20 titles currently supported or in development by 1000 employees across 8 regions around the world.
	John Smedley keynote shows off Free Realms and The Agency When you think of Sony Online Entertainment, what comes to mind? I'm sure that Everquest, Everquest 2, Star Wars Galaxies and Planetside are some of the titles which most people think about. From what I've recently seen in John Smedley's keynote at ION 08 that's all going to be changing in the near future.
	SOE Seattle studio tour Our mission: infiltrate SOE's Seattle studio, obtain intel on The Agency, regale the awesomely hyperactive lead designer Hal Milton with questions from left field.
	MMOs and the television content model (SGW) Joseph Ybarra, SVP of strategic operations at Firesky, the publishing subsidiary of Cheyenne Mountain Entertainment, presented a session today at ION 08 about the Stargate Worlds production model that borrows heavily from Hollywood and TV models.

When you think of Sony Online Entertainment, what comes to mind? I'm sure that Everquest, Everquest 2, Star Wars Galaxies and Planetside are some of the titles which most people think about. From what I've recently seen in John Smedley's keynote at ION 08 that's all going to be changing in the near future. While he did tease the audience with a hint that, "There's more Everquest in our future." Smedley left the topic of EQ at that. I've certainly had my thoughts on what the next Everquest experience should or could be like, but it's just my own personal wish.

So why are we going to be looking at SOE in a different light in the near future? Two games are the reason why: Free Realms and The Agency.

Earlier today Sony Online Entertainment and Live Gamer released a joint statement announcing their intentions to collaborate on player-to-player RMT auction services for future titles. Both Free Realms and The Agency, in development at the moment, will offer this moderated transactional element at launch. In past SOE titles, such as EverQuest II, RMT services have been non-existant or highly limited. With these new games, all players will have the opportunity to engage in in-game item trading for real money.

To clarify what the company has in store we contacted Mr. John Smedley, CEO of SOE. In our brief conversation about the announcement we touched on how this might affect the games' interactions with the PlayStation 3. We also talked about SOE's hopes for a farmer free playing environment, and what this might mean for the future of the company's relationship with Live Gamer. Mr. Smedley went even further, giving us a few sneak preview comments hinting at topics he'll be discussing in his keynote address today at ION 2008. Will a Pokemon-esque card battle system will be coming to Free Realms? Read on to find out.

Gamasutra carries word that Sony Online Entertainment has announced their intentions to offer RMT services for both Free Realms and The Agency when they're released. These services will be offered through the third party company Live Gamer, likely in a similar arrangement to the company's current model on the EverQuest 2 title. This news comes just a day after the announcement that Live Gamer will be working with Petrogryph Games on their upcoming free to play MMO.

Both The Agency and Free Realms have been recognized as possible RMT/Free to play titles since they were announced by SOE last year. The Agency will feature a card-based system which puts human assets at the players fingertips. Called Operatives, this living loot will most likely be tradeable via Live Gamer's managed RMT service. Similarly, Free Realms will offer purchasing options to players in the form of outfits, pets, and special items. Tradeable items might include collection compontents. Tentative plans also call for Free Realms to offer 'event tickets' to free players that would allow them to participate in subscriber-only services.

The full release is after the break. Stay with us for future coverage of this announcement, as we've contacted both SOE and Live Gamer for comment.

Imperial-paid bounty hunters, elves, cat-men, sci-fi soldiers, elves, secret agents, and yet more elves are already donning their garb and readying their fake ears; Sony Online Entertainment has announced that this year's Fan Faire event will be held from August 14th to August 17th at the Las Vegas Hilton. It took some time to establish this date, obviously, but it sounds like it's going to be a good time. The usual live events, costume contests, receptions, banquets, and developer roundtables are already in the works. This year's event will feature more looks ahead to in-development Sony Online titles, which we assume means The Agency and Free Realms. There will also be a community address, the second in as many years, from SOE President John Smedley.

Every year the community team tops themselves with game-specific events. This year the in-development title out at SOE-Seattle, The Agency, is listed as one of the games on tap for live events. Interestingly, Free Realms is not. While there aren't any details on the site yet, the team already has their work cut out for them. We've been eying up this summer with trepidation: July has Comic-Con and E3, while August has Leipzig, Dragon*Con, PAX, and Gen Con, with Gen Con running opposite Fan Faire itself. Convention attending gamers, we salute you; you've got some hard choices to make.

GameDaily landed an interview with SOE president John Smedley in the wake of the recent corporate shuffle that moved SOE into the PlayStation family.

Smedley said a lot more this time than he did when he spoke with WarCry last week. He commented on the departure of Sony Pictures head honcho Yair Landau, saying that it's only a coincidence that the SOE move happened at the same time. He also suggested that the move is a bit like "coming home," since EverQuest was originally developed under SCEA's banner.

Most interestingly, though, he said that while SOE is committed to multi-platform releases (read: PC and PS3), he believes the PS3 has a "massive advantage" over the PC for developers and publishers of MMOs. This is because because the system is "a stable platform where every customer has an online box ... and we don't have to worry about graphics cards or anything like that." That this is an advantage is true; that's why a lot of the recent growth in the industry is in web-based games that will run on any hardware (like Sherwood). But it'll be interesting to see how The Agency and the DC Comics MMO do on the PS3.

[Via PS3 Fanboy]

There have been debates and discussions since the days of EverQuest (or EverCrack) about the addictive nature of MMOs. Here at Massively we've repeatedly discussed the nature of addiction. Whether it's commentary from Dr. Phil, gender-based addiction studies, China's schizophrenic attitude towards online games, crazy gaming spouses, or out-and-out comparisons between MMOs and drugs ... we've talked about it.

Whether MMO addiction is all perception or has some basis in reality, it's a topic of discussion that just won't die. I think this stems, at its base, from some basic components of MMO game design. Massive games are designed, simply by their very nature, to be played for long periods of time. The speed of going from 20-60 in World of Warcraft may have been increased, but it still takes a fantastically long time. Compare 'beating' WoW by hitting 70 with finishing the story in a game like BioShock or Half-Life 2. What many argue is the best game of last year, Portal, takes about as long to complete as some guilds use just to get organized for one raid.

Should designers try to make these long play sessions unappealing? Cameron Sorden over at Random Battle wonders aloud about this, and I'm forced to wonder along with him. Read on for my thoughts.

Sony Online Entertainment (the group behind EverQuest, Star Wars Galaxies, and other landmark MMO titles, for the types of readers who need answers to questions like "Vhat eez zees ... 'video game' theeng?") is relocating within the Sony empire. Starting April 1, SOE will operate under the Sony Computer Entertainment, Inc. banner.

That means that SOE prez John Smedley will be reporting directly to Kazuo Hirai, who is President and CEO of SCEI, and one of the masterminds behind the success of the PlayStation brand. According to the press release, they're making this move so that Sony can use the talent and resources at SOE to push its online gaming agenda on the PlayStation 3 console. Currently, SOE reports to Sony Pictures Digital.

SOE has already been working on PS3 projects for a while now, including the spy-themed shooter MMO The Agency, and Free Realms, a family-friendly, microtransaction-fueled endeavor. Even though the press release didn't come with new game announcements, it's big news. There's been a lot of debate about whether the XBox 360 or the PS3 is the best online gaming platform, but this new structure could give Sony a new edge.

The popularity of titles like Club Penguin and Webkinz is undeniable. This past Christmas saw the Webkinz servers just crushed under the new load of happy plush owners. It shouldn't come as a surprise that traditional game-makers are looking to this niche as a new area for profit. Earlier this month we brought you the news from CES that Sony Online Entertainment would be rolling out a new 'pay-it-forward' style community outreach program with the title Free Realms.

But ... what exactly is Free Realms? Today we've got some impressions of that title for you, gleaned from watching pre-recorded video of gameplay at the Consumer Electronics Show. We also spoke with Laura Naviaux, Director of Global Marketing for SOE and SOE CEO John Smedley about the project, to get a feel for their enthusiasm about the game. While generally here at Massively you're far more likely to see us discussing a game like Lord of the Rings Online or World of Warcraft, this is a title well worth looking into. Free Realms is essentially an attempting to combine the look and feel of a traditional MMO title with the conversation and mini-game focus of a kiddie game. With very little exposure to the public in a 'hands-on' format as of yet, it's hard to gauge how successfully the title actually achieves that goal.



The ideas they're introducing with the game are intriguing just the same. The developers have obviously looked to other casual titles for inspiration, and have taken notes from the successes and failures of these other online projects. What results is a mélange of the familiar and the original that almost begs for further clarification. Read on for descriptions of their loose 'class' system (which will be familiar to fans of The Agency), the idea behind their instant play system, and what exactly you're going to be able to buy with microtransactions.

Craig "Grimwell" Dalrymple passed along word that the voting has begun to determine where this year's Sony Online Entertainment Fan Faire event will be held. The Station.com forums are hosting the poll and discussion, which offers four options:

• June 19 - 22 : Orlando : $149 per night
• June 26 - 29 : San Diego : $125 per night
• September 4 - 7 : Las Vegas : $115 per night
• June 26 - 29 : Orlando : $149 per night

The annual Fan Faire is an SOE-sponsored event that allows players to meet with each other face-to-face. It also allows for the developers, producers, and community managers to reach out to the playerbase, putting a voice and personality to the differently colored names on the forums. The company offers MMO-themed events and different panels, to allow the customers to more fully explore their favorite games. You can see details of previous Faires at the official event site, including highlights of last year's Las Vegas show.

As you might expect from the price options, Vegas is currently winning this particular horse race. Just from my perspective, I really hope they don't end up choosing early September: Fall is already an awfully busy time for game conferences. San Diego is warm, and Orlando offers the opportunity for Disney-related hilarity! So, your choice is clear: not Vegas.