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We love The Escapist over here at Massively. Take for instance Jared Rea's recent article, "Beautiful 21st Century" -- a piece about one company's attempt to overcome the stigma attached to most older Korean MMOs that make it to the western market: beautiful but grindy. Perhaps the most notable Korean title currently played in the west is NCsoft's Lineage II which, despite being a beautiful game, has drawn some flack from gamers about its steep grind (although this is becoming less of a problem).

NCsoft is working to change this perception of their forthcoming Korean-developed titles, particularly in light of their upcoming MMO Aion: The Tower of Eternity. Much of the problem that NCsoft faces is similar to what all companies, game or otherwise, face when taking their brand overseas -- being recognized as a global brand rather than seen in the limited light of their offerings in a given region of the world.

Newsmagazine The Economist ran an article titled "Playing for profit" about using video game technology to increase productivity in the workplace. The article -- which was a sort of book report on "Changing the Game: How Video Games Are Transforming the Future of Business" by David Edery and Ethan Mollick -- looked to trends such as game mods and web-based-games-as-marketing-tools for inspiration, but special emphasis was placed on MMOs, including World of Warcaft and EVE Online.

Believe it or not, the WoW feature that was heralded by the writer was the soul-crushing grind! Or rather, the grind was compared to the sorts of tasks that your average office worker has to sit through each day. WoW provides a context -- the leveling system and other rewards -- that (supposedly) makes the grind worth the trouble. Companies should emulate that, the article says.

EVE, on the other hand, was used to demonstrate what not to do. That's pretty ironic, since The Economist's editorial stance is all about economic and societal openness! Regardless, the author pointed to the famous incident in which a CCP employee provided inside help to a corporation at war, using it as an example of the dangers of game-playing in a business environment.

Among the fantasy MMO titles out there, Lineage II has gained a reputation for being a bit grindy, requiring hardcore dedication to get the most from the game. The latest update, Gracia -- Part 1, is changing all that. Players now have easier leveling thanks to the new Vitality System, which gives an 'experience bonus for time either spent away from the game or in safe zones.' Starting characters begin the game with maximum Vitality and enjoy increased rewards for quest completion, taking down bosses, and a wider array of items available in general, allowing for faster leveling.

A recent press release quotes Tim Tan, NCsoft's North American producer, as saying, "The increase in leveling speed allows players to create new characters and advance nearly twice as fast as before. This will allow players to experience the meat of Lineage II quickly, giving them the ability to visit new and exciting areas and cool high-level content much quicker than before. While this game is still a hardcore game, these changes with Gracia -- Part 1 make the game much more accessible to new players." Do the changes make the title more appealing, or do they detract from the 'hardcore' aspects of Lineage II? If you're a serious Lineage II player, how do these changes sit with you?

[Thanks, Torak]

I was kicking around Silvermoon City of World of Warcraft a few nights ago, working on a new Blood Elf warlock as a way to relax and just forget about the long day, when I saw an extremely peculiar conversation in my chat window. What it boiled down to was a guy who was trying to get help with the warlock Voidwalker quest because he couldn't figure out where to go to find the void crystals specified in the quest log.

Now, instead of someone responding with a generalized location as to where you could find these crystals, the response, "Get QuestHelper and it will tell you where to go," was made. Needless to say, this guy was new to the game, and he was pretty baffled.

With the advent of custom interfaces, it seems that many people would rather have the game play itself than take the time to actually work things out. At the worst, people would rather pay to be able to "skip" through the game; thank you RMT. So, the key question around here remains: "Does anyone actually want to play anymore?"

As for the soon to be obsolete Season 1 gear, Gladiator's items will be moved to Sun Reach's Harbor on the Isle of Quel'Danas and will no longer be purchasable with honor but with Tier 4 tokens instead, ironically these are acquired by PvE raiding. The idea was recently introduced in the 2.4 patch and you can also turn in Tier 5 tokens for Season 2 gear. Speaking of Season 2, the Merciless-Gladiator's gear will be the new clearance epics purchasable with honor points and have no arena or personal rating requirement.

I've wanted to do a post on Dungeons and Dragons Fourth Edition for a while now, but I just couldn't put my finger on what I wanted to talk about with it. The rules are very much made in the vein of World of Warcraft -- you can tell that by just opening up the book, going to the classes and seeing all of the various powers that you can obtain by leveling -- and the whole system feels a bit more MMO-ish than normal. The funny part is, if you're expecting a "D&D Fourth Edition blows" rant, you're not going to get one.

Podcaster and PlanetSide-fragger extraordinaire Van Hemlock recently had a look at EVE Online's Empyrean Age expansion, and gave his take on what's needed to get the most from factional warfare. He tackled The Empyrean Age in two parts: The Distrust of Recruits... and The Path of Acceptance.

In The Distrust of Recruits, Van Hemlock was surprised that factional warfare isn't quite as accessible as he envisioned. He wasn't daunted though, and prepared to move his main character into the battlefield. Except, there were one or two issues. Perhaps the main one, which is a core mantra in EVE, is that you "don't fly what you can't afford to lose." By joining up with any of the militia, you become a war target for two other factions, who will attempt to kill you on sight -- no matter where they see you. No matter what you've done. That's the price you pay for access to this level of PvP, a first in the game, but for some that price tag is too steep.

Faction grinding may be a bore, but it is a necessary evil in games like World of Warcraft. As much as you may not like sitting around an area and killing the same creatures over, and over, and over again for items, you may be doing just that once you hit the level cap and have nothing better to do. All of a sudden, that faction grind is looking mighty tempting.

Kaliope heard through the grapevine that Blizzard might be considering a new method of achieving faction points. One of the possible ideas mentioned: letting faction unlocks occur on an server level rather than on a per-character basis. Instead of doing the grind with every single one of your characters on a server, only your main would have to grind all the way up to exalted. Then, all of your characters on that server could claim the benefits of having the exalted level.

Obviously this would mean some angry customers and more high-end items hitting the market, so the idea isn't perfect. But there's an interesting discussion going on at Kaliope's blog about how to ease the grind so it actually can become fun, rather than a slow and painful gameplay element.

Most of us have spent a lot of time playing our favorite games. Chances are good that unless you're totally new to the MMOG world, you've got at least one character at some ridiculously high level, armed to the teeth, sitting on a big pile of gold amongst the trophies of your slaughtered foes. You might even be part of a guild and still play that character with your guildmates on a regular basis to go topple foes of ever-increasing power. It's good to be a dragon-slaying, world-destroying, gold-hoarding demigod of awesomeness.

That's why it's so tough to start over, sometimes. Whether it's rolling up an alt on your current game or picking up an entirely new game, it can be really frustrating to go from a bloodthirsty, battle-hardened warrior who wades into combat swinging an enormous, glowing two-handed sword to some level 1 nobody with a leather jerkin and a knife. All of your accomplishments on your old character seem pretty far away when level 3 wolves are having you for a light afternoon snack, and a brand new grind stretches out interminably before you. Is it any wonder why plenty of players don't even bother with having alts and stick to the game they like?

Every Tuesday think "T" for Turpster and take the "a" in "day", capitalize it, remove the little bit in the middle, turn it upside down and you get a "V". Put the two together and you'll have TV for TurpsterVision -- the best Internet video podcast on Massively! (Never mind that business about it being the only video podcast on Massively...)

Another average week, another fantastic TV Episode. This time around I've decided to have a look at Richard Garriott's Tabula Rasa. I've heard a few good things about this title, but to be honest, I've heard far more bad things. I am not one to make up my mind on a game before I've played it, so I went down to my local store and picked up a copy. It just so happened that the Collector's Edition of the game was cheaper than the standard edition – go figure. I'm not complaining since I get a nifty little floating robot non-combat pet that follows me around!

To see the review as always you have to take the step into the void and join us on the other side of the break.

It's going to take you 250 hours to get to level 80 in Age of Conan. That's the big news today, and I'm not sure exactly how I feel about that. On the one hand, that tells us very little about the actual game. Saying you have 250 hours of content means nothing unless that content is fun content. On the other, it does let you know exactly what you're getting into as far as a time commitment goes (on average). It's also important to note that that's pretty close to World of Warcraft's benchmark, too -- most players can get from 1-70 in 6 to 14 days played. I think my first 70 took me about 7 and 1/2 days.

What's a good length of time for the leveling game to be, anyway? If you make it too long and drawn out, won't many players quit in frustration before they ever get to the top (EverQuest was notorious for having players that never capped)? Maybe. Let them level too quickly, though, and they'll quit if there's nothing to do at the top. Even if there is something to do when you're capped, for many people, leveling is the game. I'm probably one of those people. I hate structured PvP (like arenas) and while I dabble in raiding, I really have more fun leveling. So is 250 hours long enough to keep you interested? And why even tell us that in the first place? What does Age of Conan's 250 hours mean to you?

Since when did role-playing become a dirty word? Apparently even mentioning the initials of the dreaded "RP" is enough to make people want to prove John Gabriel's Greater Internet Dickwad Theory as loudly as possible. Players go out of their way to make others feel uncomfortable and to ruin any sort of fun some people may have. Is it because it's the internet? Or have we forgotten the history of the role-playing game?

Because I can't exactly spend a whole column talking about the horrors of the internet (NSFW) I'm going to be focusing on the place of role-playing and how it got interjected into these online games of ours.

For almost as long as we've known about Warhammer Online, we've known that Mythic has intended for the game to be a PvP player's paradise. It's a game that from the beginning has emphasized the merits of its RvR gameplay. Tired of mindlessly killing bears for bear pelts in World of Warcraft? Come to WAR, where instead you're rewarded for besting your human-controlled foes in battle. It's not a grind, it's a test of skill!

Over at the Greenskin, they're cautioning us not to drink the RvR kool-aid. While player versus player combat can certainly be a center-piece of the WAR experience, it has the capacity to be every bit the boring grind that PvE gameplay is. Substantively, is there really any difference between collecting 1000 player skulls and 1000 NPC skulls? The DAoC expansions suffered from an over-emphasis on PvE for progression, so their hope is that WAR benefits from that experience and Mythic implements both in moderation. After all, as we've explored before, aren't PvE and PvP really complementary? Doesn't PvP depend inherently on the faction ties we develop collaboratively tackling public quests?

It's a good point, and one we hope Mythic keeps in mind in their recently-extended polishing period.

Cameron Sorden has an interesting post about grinding and why it sucks over on his blog, Random Battle. It's mostly focused on World of Warcraft, because like many of us he plays the game quite a bit. We can all agree that grinding endlessly is no fun, but some of the suggestions made by Cameron seem a bit strange. Such as the idea of having a snowboarding mini-game in WoW to off-set the tedium of grinding. Now we get what he's trying to say here, "Add more stuff other than monster killing, quests/raids and battlegrounds please." And sure, putting in a mini-game where you snowboard down the Alterac Mountains wouldn't be the usual grind-fest, but it also has nothing to do with WoW.

Then there's his claim that wow needs to become even more casual, which we're not even sure how it could do that without renaming itself "Club Wowkinz" or something. Cameron feels it will be a necessity for World of Warcraft to add new and interesting ways to alleviate the grind, but from what we've seen there are mostly more raids on the horizon. Yet we would argue that even though people say that grinding isn't what they want, they don't seem to realize it's what they keep buying. It's not as if World of Warcraft is nearing 10 million subscribers, right? Oh wait, yeah, it is.

At this point, it's still pretty much assured that if you're playing an MMO, you're going to be grinding a bit. Sure, it's possible that there are MMOs out there where you can get all the way to the highest level just by doing quests, or by running with groups, or even by doing PvP. But there are still times in every game where we've done all the quests for a certain level, there's no one around to group with, and we're just PvP'd out. For those times, there's the regular old grind.

So what's makes a good grind? For me, a great grind has to have three different things: 1) It can't tax my mind too much-- I'd like to have a movie or some music going on in the background, or be able to multitask in some way (in fact, I'm writing this post while mining in EVE). 2) It has to be worthwhile-- I need to be earning gold, or XP, or collecting something while I do it, or else there's no reason to grind at all. And 3) it has to be fun. Even in EVE, I have a good time browsing the market and dreaming of ship upgrades while mining, and it's broken up just at the right time by an NPC pirate arriving to become drone fodder. There's nothing wrong with a little mindless fun, but the fun has to be there all the same.

Did I miss anything? What makes a great grind? And what's the best game/place/situation to do some great MMO grinding in?